Magento Marketplace Integration: How To Synchronize Magento 2 With Any Online Marketplace To Import/Export Product Data

- E-Commerce, Magento 2

Magento marketplace integration

Magento 2 is a reliable platform for building online storefronts and a fully-featured tool for connecting multiple branches of your business. However, a few manipulations are required to use your e-commerce website as a hub for omnichannel retail. This Magento marketplace integration tutorial explains how to make the multi-channel approach more affordable, using marketplaces like eBay, Amazon, and others in sync with your storefront. The following article sheds light on Magento 2 integrations with both online marketplaces and drop shipping platforms and price comparison engines.

First, we explore common issues associated with Magento 2 feed export extensions. After that, you will learn how the Improved Import & Export extension solves them and covers multiple Magento marketplace integration needs. This tool offers broad data feed management features and rich integration opportunities. 

Magento Marketplace Integration Extensions & Their Issues

Although Magento 2 is a perfect platform for dropshipping, it doesn’t provide the desired functionality out of the box. But you can always get the missing features with the help of third-party tools. Thus, Magento integration with marketplaces and dropshipping platforms can help you substantially expand your business and increase sales, turning Magento 2 into a central hub where all parts of your omnichannel marketing are connected into an integral system. But how do we link multiple platforms to the e-commerce store providing two-way data flow? Let’s look at a few notable connectors.

Although you may need dozens of extensions to establish the connection, there is nothing to be afraid of. Yes, multiple modules allow exporting data feeds to specific marketplaces. For instance, we’ve already reviewed Amasty Product Feed Extension, Xtento Product Feed Export Module, and others. They are reliable modules that provide the ability to create a comprehensive data feed following all requirements of the selected platform, but two drawbacks are common to all similar solutions.

While they cover all significant marketplaces, there are always several platforms that are not supported. It is not the biggest problem since you can ask module developers to solve the issue, but the real drawback is export-only functionality. Thus, by installing one of the data feed modules, you get only a one-way connection from your Magento marketplace integration. As a result, it is impossible to turn the e-commerce storefront into a central hub that connects all business channels. May developers help solve this issue as well?

Magento marketplace integration

Unfortunately, not. The problem with all Magento 2 feed export extensions is in their nature: each export solution is designed to move data from your store – not vice versa. Therefore, you need another tool designed to perform import procedures. Note that it is impossible to move each file to Magento 2 due to strict format requirements, so the tool must support mapping; otherwise, your dreams about a central e-commerce hub based on Magento 2 will remain dreams. Thus, you need two means to achieve the goal above partly, because none of them supports drop-shipping functionality. But what if there is a universal solution that combines import and export functionality?

The Only One Solution You Need for Magento Marketplace Integration

We have good news: our Improved Import & Export Magento 2 extension successfully addresses the two main issues of common connectors:

  • It works in both directions: you can import and export data between Magento 2 and connected systems;
  • The extension is flexible: you can use mapping and filters to integrate Magento 2 with any external system via plain file transfers or API connections.

Magento marketplace integration: mapping

As you can see, the module allows not only the import/export of information necessary for online marketplaces and Magento 2, but also provides the ability to apply mapping, or even use presets that modify feed data according to the requirements of a corresponding platform. As a result, you can fully automate the synchronization paying attention to other important aspects of your business. Let’s look at the core features of Improved Import & Export related to data feed management.

Download/Buy Firebear Improved Import & Export Magento 2 Extension

Get Free Product Feed Export Add-on for Magento 2

It offers the following data feed management features sufficient for every Magento marketplace integration:

  • Presets for all popular shopping engines and more: You don’t need to apply mapping due to import/export presets designed to establish a seamless connection between your Magento 2 website and selected marketplaces. If any preset is unavailable – let us know, and we will create it;
  • Fully automated feed generation and export: With improved Import & Export you won’t spend much time on feed generation routine. Select the necessary preset, connect data output to the marketplace, and create the export schedule. Next, the extension will do everything automatically. At the same time, you can launch export asynchronously whenever you need.
  • Fully automated data import: The same principle works for data import from marketplaces and other external sources. Create a schedule and provide details about the connection. Asynchronous import is supported as well.
  • Unlimited product feeds: The Improved Import Export Magento 2 extension allows connecting your store to any marketplace, and you can create multiple import/export templates.
  • All data feed types are supported: The module supports not only the standard CSV and XML but also Google Sheets and Excel files.
  • All product types are supported: Seamlessly move your simple, configurable, grouped, bundle, and custom product types to any marketplace and get the appropriate data back. Turn your Magento 2 store into the heart of your business.
  • Diversity of feeds: The Improved Import Export extension lets you create data feeds for multiple stores, currencies, and VAT rates. If you trade worldwide, it’s a must-have feature to cope with numerous local requirements.
  • Full support for attributes: You can import/export any Magento attribute within the feed, so all custom features will be preserved and spread through your omnichannel business. Furthermore, if any attribute, attribute set, or attribute value is absent in your Magento 2 database, it will be created automatically during the import procedure.
  • Flexible filters: It is not a secret that shopping engines don’t need all the information about your products, and with the Improved Import Export module you can provide them only with the necessary data. The extension offers robust filters that allow exporting only the required information.
  • Untar, unzip: Our module can automatically unpack a compressed update if a marketplace provides data as a zip or tar archive.
  • Tier prices support: you no longer have to create tier prices manually after your product feed is exported to a shopping engine. The Improved Import & Export Magento 2 extension allows adding this information to the feed.
  • Export to local/remote destinations: Supported sources include FTP, SFTP, URL, and Dropbox.

iPaaS Approach to Magento Marketplace Integration

Magento marketplace integration iPaaS

We have developed a unique technology that easily connects Magento 2 to marketplaces via API. If the API approach is not available, our extension crawls product data more traditionally. The information is moved to Google Sheets and then to your e-commerce store. Thus, you can connect any dropshipping solution to Magento 2 Open Source or Adobe Commerce. The tool enables Magento 2 mass product updates with price and stock data modifications. You can import dropshipped products directly into the Magento 2 store and ship them to your customers.

Magento 2 Integrations with Price Comparison Engines & Marketplaces

Below, you can find a list of shopping engines and online marketplaces that can be easily connected to Magento 2 with the help of Improved Import & Export. Install our module and you will easily integrate Magento 2 with the following services.

Magento 2 Integrations with Drop Shipping Platforms

The following section of the article contains manufacturers and providers that offer drop shipping services. Due to the extended flexibility of the Improved Import & Export Magento 2 extension, you can easily leverage the Magento 2 drop shipping integration. Just choose a platform that suits your business model. We will add new platforms regularly.

Final Words

You can easily connect your Magento 2 website to all these e-commerce platforms and services with the help of the Improved Import & Export extension. Magento marketplace integration has never been easier! There is no need to install various third-party modules developed for one or several marketplaces. You only need Firebear’s tool with the appropriate presets, and a two-way connection will be easily established between the selected platforms and your Magento 2 storefront. Follow these links and contact our support for further information:

Download/Buy Firebear Improved Import & Export Magento 2 Extension

Get Free Product Feed Export add-on for Magento 2

Magento Marketplace Integration FAQ

Let’s explore other nuances of transferring data with the help of the Improved Import & Export Magento 2 extension.

Which data sources does Improved Import & Export support in Magento marketplace integration?

The module supports direct file uploads, FTP/SFTP server uploads, Google Sheets, Google Drive, OneDrive, DropBox, direct URL uploads, REST, and SOAP APIs – enough to implement any Magento marketplace integration.

Which file types does Improved Import & Export for Magento 2 support in Magento marketplace integration?

The Improved Import & Export extension supports CSV, XML, XLSX, ODS, JSON, ZIP, and TAR files.

How to import and export data files in Magento 2 automatically?

The Improved Import & Export offers a cron scheduler to let you import and export data in Magento 2 automatically. Create or choose a schedule of updates and let the plugin do everything for you.

How to import third-party data to Magento 2 in Magento marketplace integration?

The Improved Import & Export extension lets you apply mapping schemes to unsupported data. Thus, you match third-party attributes and values to the ones used in Magento 2, providing the system with a replacement for the unsupported data. Apply mapping to export processes to create any custom output your dropshipping partners may require.

How to import data to Magento 2 from Google Sheets?

The Improved Import & Export module lets you import/export tables between Magento 2 and Google Sheets. Just select this platform as your file source or destination and specify other connection parameters.

How to import and export data files between Magento 2 from Dropbox?

With the Improved Import & Export module, you can transfer data tables between Magento 2 and Dropbox via CSV, JSON, ODS, XML, or XLSX files and ZIP or TAR archives to satisfy your dropshipping needs.

How to import and export data files to Magento 2 from Google Drive?

With the Improved Import & Export module, you can transfer data tables between Magento 2 and Google Drive via CSV, JSON, ODS, XML, or XLSX files and ZIP or TAR archives.

How to import and export data between Magento 2 and external systems via API?

The Improved Import & Export extension offers import/export jobs equipped with an interface where you can specify the parameters necessary to sync your e-commerce website with any drop shipping platforms, price comparison engines, and online marketplaces via API.

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