Tradedoubler is a performance marketing company based in Sweden that operates worldwide. It helps thousands of companies to increase sales and monetise their business resources. If you are going to scale your e-commerce appearance, feel free to connect Magento 2 storefront to Tradedoubler. Below, we discuss the platform, integration, and Magento 2 Tradedoubler connector.'
The history of the company starts in 1999 in Sweden. It was a small but very ambitious project created to connect businesses and publishers helping them grow. During almost two decades, Tradedoubler became one of the world’s leading performance marketing platform that not only operates worldwide but also has offices in many countries, including the UK, Singapore, Germany, Poland, Switzerland, Spain, Italy, etc.
The company is so successful because it utilises a business-friendly model. Its clients pay for results – not for being a part of the platform. Thus, publishers are motivated to do their best, Tradedoubler controls the quality of provided services, and businesses get the ability to plan the budget carefully – no extra expenditures occur.
2,000 leading advertiser brands are already clients of Tradedoubler. Besides, the platform includes a vast affiliate network. It partners with more than 180k active publishers. The clients’ revenue for 2017 was more than 8 billion Euros. Of course, such platform looks very promising, but how to connect your Magento 2 store to it?
What Magento 2 Tradedoubler Connector to Use?
While selecting a Magento 2 Tradedoubler connector, you may face lots of various problems. For instance, the incomplete data transfer or the inability to get the corresponding platform’s output back. How vast is the influence of these and other issues on the integration and your business? Let’s discuss it.
It’s not a secret that the Magento ecosystem offers thousands of all possible modules. You can find lots of tools that dramatically improve the default functionality of the platform as well as modules designed for the integration with all possible third-party platforms. Today, we are interested in the second group of extensions, especially in ones responsible for the Magento 2 Tradedoubler integration.
And there is already a dilemma: you can try to find a specific Magento 2 Tradedoubler connector (chances are, you won’t) and a universal multipurpose import/export plugin. Even if there is a dedicated Magento 2 Tradedoubler integrator, we don’t recommend you to use it and here is a brief explanation why we think so.
While a platform-specific connector seems to be a handsome deal since it is already configured according to the needs and rules of the desired platform (e.g. Tradedoubler) you may face lots of issues in future. The connector has lots of benefits over the compound but universal import/export tool. First of all, it is developed with all platform’s nuances in mind. Then, it offers an intuitive and easy to use configuration section. And finally, you may spend much less time establishing the connection. Unfortunately, these features are not enough to change our mind.
A platform-specific approach leads to multiple problems with each new integration. For instance, you are going to connect your Magento 2 website to 20 third-party platforms. Thus, you need 20 connectors. Do you imagine, what a massive number of tools you should work with?
You need to purchase 20 extensions instead of 1. Even if some of them are free, the budget of establishing multiple connections rises dramatically. Besides, you need to pass the purchase process 20 times instead of 1 – the same is about installations. And don’t forget that 20 tools use more resources than a single solution. Also, we should also draw your attention to the dramatically increased probability of conflicts. That’s why we accept only universal tools.
Another important concept for a reliable Magento 2 Tradedoubler connector is the ability to move data in two directions: not only from your e-commerce store to a third-party platform but vice versa. Even if Tradedoubler doesn’t provide any data output back, it doesn’t mean that the new functionality won’t be added in future. Besides, we are talking about a universal solution only designed to create multiple other integrations so that the import functionality may be vital in case of other connections.
The last essential requirement for a Magento 2 Tradedoubler connector is the ease of use. Platform-specific tools are always user-friendly, but what’s wrong with universal tools? Here at Firebear, we’ve decided that even the most fully-featured import/export extension can be as much user-friendly as possible. Meet the Improved Import Export Magento 2 module – a multi-purpose connector with a simple and intuitive configuration section.
Our extension fully satisfies the requirements mentioned above. First of all, it is developed to connect Magento 2 to any third-party system. The Improved Import & Export Magento 2 extension utilises lots of file formats and sources to achieve this goal. In addition to standard CSV, it supports XML, TXT, and Excel files. Besides, you can run the integration using Google Sheets. The most complicated connections can be established via API.
As for file sources they include FTP/SFTP, Dropbox, and URL. Freely transfer files via a local or remote server, move them to/from your Dropbox account, or run import via URLs directly. If imported data is provided as an archive, hold off on unpacking it – the Improved Import & Export extension will easily unzip or untar the file.
As for the rich import and export functionality, it is represented with profiles. Improved Import & Export for Magento 2 enhances the default Magento 2 backend with the appropriate new sections: one with import profiles and another one with export profiles. Both profile types exist separately. It means that you don’t need to use them all to establish the connection is specific functionality is not required. For instance, you Magento 2 Tradedoubler connector can be based on an export profile only. If the new feature is added and the import process is required, you can create the appropriate profile lately. Note that the profiles are fully automated due to the use of cron. Feel free to create any custom update schedule. Alternatively, the Improved Import & Export allows selecting a predefined interval for further updates. Besides, you can always launch data transfer manually or create profiles designed for a manual run only.
Another feature we’d like to mention is mapping. The Improved Import & Export Magento 2 extension eliminates the need to edit data files every time you run the update. If you are not familiar with the problem, here is a brief explanation. Since every platform has its own rules, requirements, and attributes, you cannot export data from Magento 2 to Tradedoubler directly. It is necessary to match the default attributes to third-party requirements. Previously, you had to do this job manually during every export. With the Improved Import & Export Magento 2 extension, you can create a mapping scheme only one time, and the module will use it for all further updates. There are also mapping presets – already created mapping schemes that can be applied in just a few clicks.
If you have any questions regarding our extension of the Magento 2 Tradedoubler connector it provides, contact our support. Also, note that the connector is available for free. It is only necessary to purchase the Improved Import & Export Magento 2 extension. For more details, follow this link:'