Advertising on Facebook makes it easy to find your potential buyers, capture their attention, and sell products you offer. It’s a reliable business channel that can be connected to Magento 2. In the following post, we shed light on a reliable Magento 2 Facebook Ads connector and discuss common problems related to the integration.
Three years ago (February 2015), Facebook announced that it had reached two million active advertisers. Small businesses represented most of them. If you are not familiar with the term ‘active advertiser’ it is related to a person who has advertised on the social network within the period of past 28 days. The March 2016 was even more successful since the number of active advertisers raised to three million. More than 70% of them were located outside the US. And since Facebook as a global platform, you can fully leverage it without any binding to a country or region. Why is Facebook Advertising worth your business?
Two billion people use the social media service every month. It’s a very-very huge number of buyers from all over the world. Thus, for a relatively low price, you can reach people whenever you want. Due to precise targeting options, your goods may be promoted right to your potential customers.
The platform is highly integrated with Instagram so that you can reach that audience as well. Note that one of every five minutes that people in the US spend on mobile, they spend on Facebook or Instagram. It’s 20% of their mobile-time, so you get an excellent opportunity to reach them. Also, note that 500 million people use the Instagram app every day. What else makes Facebook Ads so cool?
You can run a campaign on any budget. If your business is small and you don’t have enough money for a robust campaign – it’s no longer a problem. You can create a highly targeted and cost-effective campaign with the minim budget. It is only necessary to discover who are your potential buyers: where they live, what products prefer, what Facebook content consume. Facebook Ads lets you choose your audience on the basis of such parameters as demographics, behaviours, or contact information. The platform offers ad formats that are eye-catching, flexible, and device agnostic. And with ad reporting tools, you can always get profound insights into the way your ads have impacted your business. All reports are highly detailed and at the same time easy-to-read.
While the Facebook Ads service looks very intriguing and promising, there is one more problem: how to connect your Magento 2 store to the platform in the most efficient manner? Let’s discuss core problems related to the integration.
There are lots of different connectors designed to create a bridge between Magento 2 and everything else. You can fully leverage one designed for Magento 2 Facebook integration, but beware of two common problems. First of all, such tool may be designed for a one-way connection only. It means that you can move your product data from Magento 2 to the desired platform, but no platform’s output will be transferred back. So, your first requirement for a connector must be support for two-way connection. Otherwise, you will need to move data to your e-commerce website manually that is a time-consuming process. Alternatively, it is possible to leverage an additional tool that adds the missing import functionality, but it will increase the budget of the integration. What else can become a problem?
The inability to move all the necessary data between two platforms is also a frequent drawback. For instance, you can easily export product name, description, SKU, but product images and videos cannot be moved to the third-party platform with the help of the connector. Thus, you get an additional headache: the missing data should be added manually. Therefore, the completeness of data is a must!
Another aspect that is especially important for omnichannel business is multipurposeness. The reliable connector should be used to maintain multiple integrations. Usually, it is a platform-agnostic import-export solution. Unfortunately, there are too many extensions developed to create a bridge between Magento 2 and only one third-party solution. If you accept such approach, get ready to spend lots of money on multiple integrations since each one requires its connector. Indeed, there are fully-featured universal tools that can serve even the most complex integration, for instance, the Improved Import Export Extension by Firebear.
Our module is designed to create an unlimited number of connections with all possible platforms. If a connection of your choice is not yet supported, contact the support team to discuss the potential integration. As for the core features of the extension, they are the following:
- Multiple File Formats. The module supports various ways of connection. First of all, it is the default SCV. In addition to this file format, you can move data to/from Magento 2 using XML. TXT, and Google Sheets. Furthermore, the connection via API is possible as well.
- Multiple Import/Export Sources. A data file may be exported to the most convenient source. The Improved Import Export extension supports both local and remote servers as well as cloud storages.
- Fully Automated Synchronisation. Due to the cron support, you can quickly create custom schedules for data updates. There are several predefined schedules (daily, weekly, and monthly updates) as well as the ability to create profiles that can be launched manually.
- Mapping. The extended mapping functionality eliminates the need to edit import and export files manually to make them suitable for Magento 2 and third-party platforms. Now, you can quickly match the default Magento 2 attributes to custom ones within every import/export profile. Furthermore, there is an opportunity to apply mapping presets – ready-to-use mapping schemes designed for specific platforms. Thus, the mapping may be applied in just a few clicks.
As for the Magento 2 Facebook Ads connector, it is available for free as a part of the Improved Import Export Magento 2 extension. Purchase the module, and you will get the desired connector along with multiple other similar tools. Make all your integrations reliable and cost efficient! For any further information, follow this link and connect the support team: