Magento 2 Commerce and Cloud (Enterprise Edition) Specific Features

- Magento 2

Magento Enterprise Edition 2.0 Features

Magento 2 introduces a plethora of new improvements especially in case of the Commerce edition formerly known as Enterprise Edition. Although both Open Source and Commerce editions provide better ecommerce opportunities than 1.X, Magento 2 Commerce incorporates some exclusive features. Below, you will see their description as well as comparison with Community Edition of Magento 2.

Magento 2 Enterprise Cloud Edition

Magento 2 Enterprise Edition Features On A Community Website

In our book “Magento DIY,” you can find a detailed guide to turning Magento 1 CE into EE. With the aid of third party extensions, services, and tools, it is possible to get all Enterprise features on the basis of Community Edition. Such approach significantly reduces expenditures necessary for running an ecommerce website, but requires more time and effort to get started. In case of Magento 2 Community Edition, we already have a reliable tool that adds EE features to CE. The tool is called Improved Import for Magento 2 and it allows you to utilized scheduled cron job import. The feature is available in Magento 2 Enterprise Edition out of the box, but Magento 2 Community Edition lacks this enhancement. Luckily, our module adds the desired functionality to Magento 2 CE along with other features, such as category import or product attribute values import on the fly. For further details, check this post: The Improved Import / Export Magento 2 Extension by Firebear. Now, let’s return to our main topic and figure out what other features are unique to Magento 2 EE.

Magento 2 Commerce Latest Features

Below, you can find the latest features of Magento Commerce (Enterprise).

Magento Commerce 2.2.4

Magento 2 Commerce Features

Magento Commerce 2.2.4 is all about better shopping experience and, as a result, reduced cart abandonment. Another consequence of the new version release is increased average order value. The improved experience is based on integrated modules by Amazon, Klarna, and Vertex. They enhance the default checkout procedure making it more flexible, transparent, and buyer-oriented.

Amazon Pay

The long-awaited feature is now available in Magento commerce. Meet the Amazon Pay – the number one tool on your way to a faster checkout process. Now, 300 million active Amazon customer account holders get the ability to leverage a fast and easy way to check out on Magento websites. Payment and address information stored in Amazon accounts can be used for the checkout purposes of Magento 2. The feature is device-agnostic so that both desktop and mobile users can enjoy the faster checkout providing you with higher conversion rates.

Advanced fraud protection and payment guarantee policy are merchant-oriented features of the update. Besides, the new functionality includes the support for recurring payments as well as advanced multi-currency processing.

The following cart image illustrates how the Amazon Pay button is displayed on the frontend:

Magento 2 Commerce Features


Other payment opportunities were introduced with the Klarna support. More flexible payment terms are available on a checkout page with the new release. The Pay Now offering is designed to provide customers with the ability to check out quickly and securely using a direct debit or bank transfer. The feature works for the selected European markets.

The second great Klarna feature is related to the “try-before-you-buy” experience. With “Pay Later”, customers can pay up to 30 days after delivery via invoice. The rapid mobile checkout is another great improvement introduced in Magento Commerce 2.2.4.

The Slice It solution allows buyers to purchase goods paying in installments at a low-interest rate. Klarna credit solutions increase an average order value. Also, note that Klarna assumes all credit and fraud risk so that you are always paid for ordered goods. Besides, it is highly customizable in terms of the frontend appearance.

The following image displays payment options by Klarna on a checkout page:

Magento 2 Commerce Features


Another opportunity to reduce cart abandonment rate is introduced with the Vertex integration. The collaboration leads to a new transparency level in the shopping experience so that shoppers know exactly what taxes they will pay right from the cart. Vertex is a leading provider of tax technology solutions that offer automatic, real-time, and accurate sales tax calculations. Note that all the latest rules, exceptions, and taxability statuses are taken into the account.

Vertex can easily calculate taxes even if a customer uses a coupon or purchases a promotional item. Besides, the tool generates signature-ready PDF returns in a timely manner. The result of the automated tax calculation in a cart is displayed below:

Magento 2 Commerce Features

Magento Shipping

Better shipping options are also a part of Magento Commerce 2.2.4. Now, you can easily access multiple shipping provides from the backend enabling their services on the frontend of your e-commerce website. Due to a vast variety of options, you can easily satisfy the need of the most demanding clients.

As for the improved backend experience, Magento Shipping streamlines multiple fulfillment processes. It improves business efficiency by enabling your team to shop for rates across multiple carriers. As a result, you can offer the best rates to your buyers. Besides, the new improvement allows setting up fulfillment automation rules as well as handling returns in an admin-friendly manner.

The ability to connect new carriers is introduced below:

Magento 2 Commerce Features

Performance Improvements

Magento Commerce 2.2.4 is characterized by numerous performance improvements and fixes that lead to a much faster frontend experience. Consequently, your customers are more satisfied with your treatment. This usually leads to higher conversion rates.

These were core new features of Magento Commerce 2.2.4. We wait edgily for the new release to shed light on its benefits and core features.

License Cost

Renato Medina in this post shares his research on Magento 2 Enterprise Edition license cost. Hear at Firebear, we’ve decided that it would be great to draw your attention to this topic, so here is what we’ve got after reading the article.

The author tells that the Magento 1 EE license is no longer available. Of course, the existing Magento 1 merchants can still use it, but they will have to update to Magento 2 within three years after its launch. Magento 1 EE license fees start at $18,000 per year. For this money, the company provides enterprise-class features, top-notch performance, and rapid support. The biggest drawback of this license is that it uses a per-server model, and, according to Renato Medina, it is not the best solution, especially when you use Elastic Load Balancing instances. But what about Magento 2?

The new license is based on a revenue model. So you pay depending on how much you earn. At the same time, there are no limits on the server number, so you can fully leverage the aforementioned instances without any additional costs.

Magento 2 Enterprise Edition License Costs

Depending on your revenue, you should pay the following license costs:

  • up to $1M: $22k (min 2.2%);
  • $1M – $5M: $32k (3.2%-0.64%);
  • $5M – $10M: $49k (0.98%-0.49%);
  • $10M – $25M: $75k (0.75%-0.3%);

Since the license costs are fixed, the more you earn, the less percentage of your revenue is charged. In comparison with other ecommerce platforms, the aforementioned license costs are still competitive.

Magento 2 Enterprise Edition Features: Shopping Experience

Magento EE 2 features: Shopping Experience

Engage your visitors with advanced shopping experience. With a feature-rich ecommerce platform, you will easily increase sales, improve conversion, and make your customers more loyal, turning them into brand advocates. Magento 2 Enterprise Edition Features related to shopping experience are:

  • Personalized Content

  • Layered Navigation and Search

  • Out-of-the-box Responsive Design

  • Short and Fast Checkout

  • Improved Merchandising

  • Advanced Content Management

Magento 2 Enterprise Edition Features: Loyalty

Magento 2 EE features: Loyalty

If you think that the aforementioned features are enough to make every visitor engaged on an ecommerce website, you are mistaken. Magento Enterprise Edition 2.0 offers even more opportunities to make every buyer even more loyal. Specific Magento 2 Enterprise Edition loyalty features improve shopper engagement, stimulate repeat purchases, and reward your customers. Top loyalty options introduced in Magento EE 2.0 are:

  • Rewards Points

  • In-Store Credits

  • Gift Registry and Cards

  • Wish Lists

  • Private Sales

  • Bulk Ordering

Magento 2 Enterprise Edition Features: Deployment

Deployment features of Magento 2 Enterprise Edition

Magento 2 Enterprise Edition not only seamlessly integrates with third-party platforms, but provides wide opportunities when it comes to customization. Besides, it can be easily deployed in any environment. Moreover, Magento Enterprise Edition 2.0  is backed by various experts specialists ready to solve all your problems. So, the deployment features of Magento 2 EE are:

  • Nearly Endless Level of Customization

  • Seamless Integrations With All Major Third-Party Solutions

  • Complete Control Over Platform’s Design

  • Really Flexible Deployment Options

  • Relatively Simple Upgrades and Maintenance

  • Global Network of Partner

Magento 2 Enterprise Edition Features: Performance and Scalability

Performance and Scalability Features of Magento EE 2

Magento 2 Enterprise Edition is a synonym to fast-performing ecommerce websites and engaging shopping experiences. At the same time, the platform is able to handle enterprise-level traffic of every rapidly-growing enterprise, because it offers:

  • Comprehensive Scalability

  • Faster Site Performance

  • Large Business Support

Magento 2 Enterprise Edition Features: Business Productivity

Magento 2 Enterprise Edition Features: Business Productivity

Magento 2 Enterprise Edition features provide you with the ability to streamline commerce operations without any IT support, since its backend offers easy-to-learn and agile business tools:

  • Simple But Yet Powerful Admin

  • Visual Merchandiser

  • Robust Reporting And Analytics Solutions

  • Advanced Order & Returns Management System

  • Enhanced Customer Account Management Tools

  • Support for Multiple Languages And Currencies

Magento 2 Enterprise Edition Features: Support

Magento EE 2.0 Features: Support

Last but not least, it’s necessary to mention the role of support in Magento 2 Enterprise Edition. In addition to dedicated account management, the platform offers technical support 24/7 with a strong focus on security as well as access to experts that provide consultations and technical advices. Thus, the major features related to this topic are:

  • Technical Support

  • Security Support

  • Account Management

For further information go to the official Magento website.

Magento 2 Enterprise Edition Specific Features

Magento 2 EE Specific Features

  • database scalability
  • advanced search
  • job queue opportunities
  • Google Tag Manager support
  • extended admin rights management features
  • the ability to manage customer attributes and create custom customer attributes
  • scheduled FTP/SFTP transfer via XML
  • Message Queue Framework

All these Magento 2 EE features are described below.

Due to endless customizations and a wide variety of features, EE provides the ability to create an ultimate customer experience. As for Magento 2 Enterprise Edition, it offers database scalability, advanced search, and job queue opportunities. Web and media servers as well as caching systems are the same in case of both EE and CE.

Magento 2 EE vs CE: Performance and Scalability

As you can see from the following screenshot, database solutions in Magento 2 Enterprise Edition offer a number of possible configurations, up to 3 masters for separate business domains, slave DB for each master, and compatibility with MySQL Cluster (Checkout and OMS databases). For further details, check this post: Magento 2 Split Database Solution.

Database in Magento 2 Enterprise Edition

Another prominent Magento 2 feature available in Enterprise Edition only is the Google Tag Manager Support. Although it has been recently added in Magento CE 1.9.x, the GTM support is not a part of Magento 2 CE, but it will be probably incorporated with further releases. Check this GitHub page for details.

As for extended admin rights management features, they are available only in Magento 2 Enterprise Edition. Thus, the separation of user roles in the admin panel is unique to EE. Check the appropriate topic here.

Besides, Magento 2 Enterprise Edition provides the ability to manage customer attributes and create custom customer attributes out-of-the-box. Merchants get a GUI to do everything themselves. Follow this link – Customer attributes in Magento 2 – for further information.

It is also necessary to mention that Enterprise Edition will support scheduled FTP/SFTP transfer via XML. This Magento 2 feature is useful for managing very large catalogs and inventory updates. Check this GitHub source for further details.

Magento 2 Message Queue Framework is a system that provides modules with the ability to send messages to various queues. Besides, it defines consumers that receive messages asynchronously. You can find its description here: Magento 2 Message Queue Framework

Are these features enough to use Magento 2 Enterprise Edition instead of Community Edition? Definitely not, because you will get the ability to implement most of them with the help of third party solutions in CE, which is free. Magento 2 Enterprise Edition is a better option only for those merchants who run big businesses and don’t want to deal with customizations and enhancements. If you also need everything out-of-the-box and a large price tag doesn’t embarrass you then choose Magento 2 EE. Since it’s major drawback is related to expenditures, get ready to spend a tidy sum on its maintenance. As for core positive aspects, they are top notch performance, good SEO, and a wide range of marketing features.

Magento 2.3 commerce and cloud upcoming features, release notes

The 2.3 version of Magento 2 is expected to be released mid 2018. However, from different sources we already know what’s coming in the update, or at least some of the features. As of now the community is aware of the following features:

PWA for Magento 2

Progressive Web Apps is a JavaScript technology that aims at speeding up the site performance. For the store owners and customers it means faster frontend loading speed, better shopping experience and increase in overall store performance.

GraphQL for Magento 2

A new query language for using APIs. Its main difference from the Rest API is that GraphQL allows client to specify exactly which data should be fetched from the server. With Rest API client requests a set amount of data, which slows the process of obtaining data. Thus, GraphQL can also increase the performance of the store.

Declarative Database Schema

It allows to manage the database schema will be defined by a single XML of being fragmented to different scripts.

Magento 2 Multi-Source Inventory (MSI)

For the store owners it means that you can now ship orders from different warehouses and manage product stock at different warehouses. Basically, it means that you no longer need to stick to third-party extensions to work with multiple warehouses.

Asynchronous WebAPI for Magento 2

What it does is it lets different applications to communicate with Magento 2 asynchronously. Meaning that applications won’t have to wait for the requests being fully processed. This, in order, improves the integration performance.

Magento 2 page builder

Remember how Magento purchased Blue Foot CMS technology? It is now coming to Magento 2 Commerce and as an additional purchase for Magento 2 Open Source.

What it means is, the store owners will get an access to template creation, drag-and-drop layout building and a new user interface built for non-technical users.

Magento 2 two-factor authentication (2FA)

A security update for Magento 2. Now the store owners can tie their account to their phone numbers and email addresses. This should prevent losing access to the store’s backend by asking to prove the identity.

Magento 2 Open Source ElasticSearch

Open source (Community) edition gets its hands on ElasticSearch. It is a search enhancement that comes with support of multiple languages, stop words, horizontal scaling, real-time data and analysis. ElasticSearch can return results based on the generated indice and works well right after installation.

PHP 7.2 and Libsodium for Magento 2

These bring new development features to the Magento 2. Your developers can take great advantage of these.

Magento 2 Google reCAPTCHA

Instead of ugly and cramped captcha Magento 2 will come with a solid tool for proving users are humans.