Owning an online store requires a lot of effort to keep track of all its metrics. You have to collect data and analyze it to see where you are going wrong and where you are doing well. It will lead you to success. You may accomplish this with a range of technologies, ranging from AI systems that can assist you in collecting consumer information to basic Google Analytics.
And, to make it easier for you to interact with Google Analytics in your Magento 2 store, Amasty has created a new plugin. Google Analytics 4 with GTM Support was intended for individuals who want a more seamless usage of analytics in their shop.
Today, we’ll go through this plugin, look at its features, costs, and try to answer the question, “Why do I need this one?” Let’s get started.