Today, we are going to talk about the Magento 2 Shopzilla integration. The following post sheds light on a popular shopping service as well as discusses core nuances of the synchronisation. Besides, we provide a reliable Magento 2 Shopzilla connector.
To provide your products to Shopzilla, you should become a member of the Connexity platform. Its total monthly volume of visitors is 30 million people. The company offers various shopping websites and a huge network of affiliates. More than 175 million listings from thousands of retailers make Connexity the industry’s second-largest source of shopper leads behind Google.
More than 3k publishers work with Connexity. They range from the most popular fashion blogs to the market-leading price-comparison sites and shopping engines.
In addition to Shopzilla, you will display your product listing on such platforms as Bizrate, PriceGrabber, Become, etc. And the service is absolutely budget-friendly. Connexity, and as a result Shopzilla, uses a CPC model so that you pay only when a customer visits your storefront. Set your cost per click bids to optimise any campaign. Note that bids can be set on a category or product level.
It is also necessary to mention that the Connexity allows adding your logo to product listings as well as leverage programmatic retargeting proposed by the platform. So if you are looking for the ways to connect your Magento 2 store to Shopzilla, you can get something more complicated – the Magento 2 Connexity integration. But let’s figure out what connector to use.
How to Select Magento 2 Connexity Connector
Both Connexity and Shopzilla require your product feed for displaying your goods on the platform. Thus, it is necessary to discuss critical problems related to every Magento 2 Connexity/Shopzilla connector.
First of all, it is a lack of a bidirectional data flow. Yes, neither Connexity nor Shopzilla provide a data output that must be imported into your e-commerce store. While it may seem that a simple export extension is enough, you are mistaken. And there are two reasons to think so.
First of all, the lacking functionality may be added with the update. Of course, the probability of this event is very low, but no one can deny it. Several shopping engines already provide customers with the cart and checkout functionality, so they don’t need to go to a merchant’s website to make an order. As a result, order data is generated to the platform and transferred back to Magento 2. If you use a simple export module, you will have to move the data manually or install an additional import extension. Do you need all these troubles?
The second important reason is more realistic. Well, neither Connexity nor Shopzilla are going to provide a data output back to your store, but your connector can be used for further integrations. Chances are, you are going to synchronise your e-commerce website with platforms that offer certain information back. As a result, you face the problems mentioned above. Manual work consumes lots of time, and the additional extensions require additional expenditures.
Now, when you understand that a simple export solution is not enough for a growing business, we can describe another significant issue. Some connectors create a limited data feed. It means that the information is provided to the platform only partly. This limitation leads to the problems that we’ve just discussed. Therefore, the broader the range of provided data is, the less headache you have.
Besides, a connector should be platform-agnostic. We recommend using a single universal solution for all integrations. Thus, you will substantially reduce loads on your budget and system. It is always better to connect your e-commerce store to a dozen of third-party platforms with the help of one module instead of a dozen of modules. 12 modules always cost more than one. They consume more system resources. And don’t forget about the probability of conflicts! With each new module installed you essentially increase the frequency of conflicts between the extensions.
What else do we recommend? Your Magento 2 Shopzilla/Connexity should help you avoid manual data file editing. Most connectors generate the output in the standard Magento 2 format, but third-party platforms usually have unique attributes and strict rules. Thus, the provided data feed should be fully suitable for them. Otherwise, you won’t establish the connection between your store and the platform.
How many connectors are suitable for these standards? We know for sure that the Improved Import & Export Magento 2 extension fully satisfies them. The module can be used to move data in two directions between Magento 2 and any third-party system. Besides, it offers rich mapping functionality and lots of connection standards. Let’s take a look at several core aspects of the plugin.
The platform offers universal import and export profiles. Since they have no influence on each other but are connected to the system, you can create different conditions for import and export. Furthermore, if import functionality is not necessary, you can only run the export.
The Magento 2 Improved Import & Export extension leverages cron so that you can create any custom schedule of updates fully automating the connection. The module also offers a list of predefined intervals. Alternatively, it is possible to launch any update manually in the asynchronous mode. It is especially useful when you’ve updated the prices, but the corresponding data feed will be exported within just a few days. Start the update without losing potential buyers.
As for the aforementioned mapping, the appropriate interface is added to every profile. You create mapping scheme in the most unobtrusive manner matching default Magento 2 attributes to any custom rules. Consequently, all manual data file editing is eliminated. You no longer have to spend hours of time every time a new feed is exported to Shopzilla/Connexity. A scheme is created only once and then used for all further updates.
And if you are lazy and lucky enough, you may leverage mapping presets. The Improved Import & Export extension provides the ability to apply a corresponding preset to create a mapping scheme automatically. For further information, contact our support team.
Another important aspect we are going to draw your attention to is multiple ways to connect Magento 2 to Shopzilla or other third-party platforms and systems. First of all, the Improved Import & Export module offers support for numerous file formats. In addition to the standard SCV and popular XML, the extension allows creating data feed in the TXT format. Besides, you can leverage Google Sheets and API connections.
It is also necessary to say a few words about file sources. Improved Import & Export provides the ability to move data files via FTP/SFTP. If it is not enough, you can leverage your Dropbox account. Besides, we offer support for import via URL.
As you can see, even the most demanding connection can be established with the help of our module. As for the Magento 2 Shopzilla connector, it is available for free as a part of the Improved Import & Export extension. The same is about Magento 2 Connexity connector and multiple other free connectors. For further information, connect our support. You can discover more facts about the extension here: