With the help of related products, you can motivate online shoppers to explore your storefront and check the goods you sell there. If an occasional visitor is dissatisfied with a specific product, you can introduce them to substitutes with a lower price, another color, or better functionality. You only need a proper Magento 2 extension that automatically generates related products for the entire catalog of your store. In this post, we provide an overview of the most reliable Magento 2 related products extensions.
Appropriate related products Magento 1 modules are described here: Best Related Products Magento Extensions.
Table of contents
- 1 Magento 2 Automatic Related Products by Amasty
- 2 Magento 2 Automatic Related Products by Mirasvit
- 3 Magento 2 Automatic Related Products by AheadWorks
- 4 Magento 2 Who Bought This Also Bought by AheadWorks
- 5 Magento 2 Who Viewed This Also Viewed by AheadWorks
- 6 Magento 2 Mass Product Relater by Iksanika
Amasty offers a wide variety of solutions to simplify the daily routine of sellers running their stores on the Magento 2 platform. The Amasty Automatic Related Products extension is one of these tools. The Magento 2 module generates blocks with related, up-selling, and cross-selling products automatically, allowing store managers to significantly reduce time spent on connecting relevant items manually.
The Amasty upsell & cross sell Magento 2 module uses collected sales data to generate smart product recommendations, showing the most relevant results to your website visitors. The extension’s algorithm is based on real customer behavior. The tool analyzes which products are frequently bought or viewed together to define the items displayed in the related products blocks.
Besides, you can leverage flexible rule conditions and their combinations to fine-tune the product selection algorithm according to your goals. As for the placement of related product blocks, they can be displayed on category and product pages and in the shopping cart in various positions. Besides, you can select a custom position for your Magento 2 block and set a limit on the maximum number of products included in it. Also, note that it is possible to exclude out of stock products, so only available items will be shown.
The Amasty product recommendations module enables store managers to create bundle packs and offer special discounts for buying all or some products included in the pack. You can display product bundle blocks in a custom position on a selected CMS page. All existing bundle packs can be viewed and managed on a separate grid that includes stats on the sales for each bundle. Moreover, the Magento 2 auto related products module generates analytics-driven recommendations for improving the performance of created bundle pack promos.
Another advantage of the Amasty Magento 2 related products extension is its compatibility with GraphQL and the availability of a PWA add-on developed uniquely for the extension. Thus, you can ensure stable performance across various devices and browsers and deliver seamless UX on smartphones and tablets.
Mirasvit offers another solution for automating the process of configuring blocks with related products. The Mirasvit Automatic Related products extension incorporates an intelligent algorithm for generating relevant product recommendations. Store managers can adjust the module’s AI-driven algorithm by selecting the required criteria for offering related, cross-sell, and upsell products. Thus, you will enhance your marketing efforts and show goods in which your website visitors are really interested.
Besides, the Magento 2 create custom block module by Mirasvit allows setting flexible conditions based on various attributes for product selection rules. This way, for example, you can place items of the same brand, style, color, size, or other parameters in the related product block, show products from selected collections, and promote new arrivals or discounted goods.
Blocks with upselling and cross-selling products can be placed on various pages across your e-commerce site. You can display your related product blocks on the product, category, and shopping cart pages, as well as in the customer account. Besides, it is possible to place configured blocks in a custom position. The location of a block on the page is also adjustable.
Another advantage of the Mirasvit automatic related products extension is the availability of statistical data on the product blocks grid. Store managers can view and analyze the data on the number of views, clicks, and orders and total generated revenue related to each created block with cross sell recommendations.
With the help of this product recommendations Magento 2 module, you will streamline creating, managing, and customizing related product blocks across your ecommerce website. Automatic Related Products for Magento 2 by AheadWorks offers flexible conditions designed to define product relations in line with your marketing strategy. It is possible to set an unlimited number of Magento 2 related products rules, use customer groups as a basis for upsell & cross sell blocks display, and define on which pages configured blocks will be placed.
Besides, the module offers various layout customization options aimed at changing the look of the block according to your ecommerce needs. Related products can be displayed on a product or category page or in the shopping cart. It is also possible to choose a position of the Magento 2 related products block or slider on the page.
To increase the efficiency of promo campaigns and reach out to all potential clients, it is vital to monitor performance metrics. With the Magento 2 auto related products extension by AheadWorks, you can view the stats on the number of views, clicks, and CTR for each related products rule right on the rules grid.
Another advantage of the AheadWorks Magento 2 add block to product page module is a mobile view that supports screen-specific interactions. Also, note that the extension is compatible with the PWA Studio storefront, which ensures a seamless user experience on mobile.
Who Bought This Also Bought is one of the useful tools from the AheadWorks Magento 2 related products extensions. It is a simple and, at the same time, effective solution. The tool creates links between products based on customers’ purchase history.
Who Viewed This Also Viewed is a similar solution to the one described above, but it utilizes data related to product views. Both extensions can be combined for a more precise product display.
As for the configuration, it is quite simple as well:
Magento 2 Mass Product Relater by Iksanika
Developers of Mass Product Relater Magento 2 module claim that you will be able to save up to 98% of your time and grow up to an additional 60% of revenue with this tool. The extension creates up-sell, cross-sell, and related products with all necessary internal crosslinks.
As a Magento 2 admin, you get the ability to manage and edit all related products on a single page. Furthermore, Mass Product Relater supports bulk updates via in-grid editable fields and offers very convenient filters. You even get such options as one-way relate, multi-relate, and un-relate, which makes Mass Product Relater a very useful related products Magento 2 extension.