Magento 2 Follow Up Email Extensions Comparison (Amasty, Mirasvit, aheadWorks)

- E-Commerce, Magento 2
 

Amasty, Mirasvit, aheadWorks

Perhaps, cart abandonment is the biggest curse of ecommerce, but luckily there are lots of Magento 2 extensions designed to solve this problem or at least reduce it influence on online business. Below, we try to figure out what are the relative merits of the most popular Magento 2 follow up modules: Amasty Abandoned Cart Email, Mirasvit Follow Up Email, and AheadWorks Follow Up Email. So, if you are looking for a robust Magento 2 follow up extension, you will find it here.

Download / Buy Amasty Abandoned Cart Email Magento 2 Extension

Download / Buy Mirasvit Follow Up Email Magento 2 Extension

Download / Buy AheadWorks Follow Up Email Magento 2 Extension

Events

Note that there are follow up email extensions limited to abandoned cart recovery only while other  tools are designed to be used for various occasions. Let’s see what Magento 2 follow up modules in our comparison are highly focused on forgotten cars and what extensions cover several areas.

As you might have guessed from the name, the Amasty Abandoned Cart Email Magento 2 extension is designed to solve your problems related to abandoned carts only. Is it bad? Definitely not. The company provides a tool designed to deal with the huge problem. And we think that it is a reliable solution.

As for Mirasvit Follow Up Email, it offers 20+ events to launch a follow up message. Of course, there is cart abandonment among them. As for others, they include review request, product recommendation, birthday greetings, etc. You can create your own triggers limited to customer, shopping cart, order, and wish list related event groups.

In its turn aheadWorks offers only 5 predefined events: cart abandonment, order status changed, customer registration, last customer activity, and customer birthday. While someone thinks that 5 events are not enough especially after comparing aheadWorks Follow Up Email with Mirasvit’s Magento 2 follow up module, we think that the extension covers all key areas and Mirasvit offers just lots of variations, so the difference is not essential.

Email Templates

You must admit that in case of abandoned carts an individual approach to customers works better than a general one. Therefore, a reliable abandoned cart email extension should offer an unlimited number of email templates. So, do Amasty, Mirasvit, and aheadWorks Magento 2 follow up modules meet this requirement?

The Amasty Abandoned Cart Email Magento 2 follow up extension is fully compatible with the demand: you can create as much email templates, as you wish without any headaches. Use variables to make your message even more personal. Display various configuration options, price, currency, or product description in different formats for each template. Note that it is possible to load a default cart abandonment template and fully customize it.

 Amasty Abandoned Cart Email Magento 2 Extension; Amasty Abandoned Cart Email Magento Module

Mirasvit also allows you to create and edit your own templates, but first of all, you should create themes. While creating a new template is a very simple task – specify it name and subject; next, choose a theme, making a new theme requires more time and effort. Use HTML or text format to create a new theme from scratch.

 Mirasvit Follow Up Email Magento Extension Review; Mirasvit Follow Up Email Magento 2 Module Overview

The functionality of aheadWorks Follow Up Email is more user friendly, because it is similar to Amasty: the extension allows you to select a predefined template and then customize it. Variables can be easily inserted via a corresponding button.

 Magento 2 Follow Up Email Extensions Comparison

Rules

To make your approach more sophisticated, it is necessary to create a lot of rules that will trigger as many abandoned cart emails as you need depending on various conditions.

The Amasty Magento 2 follow up module provides an unlimited number of rules. Of course, you don’t need that much, but freedom seems to be better than a limitation. You can select cancel conditions as well as stores and customer groups, specify all possible conditions on the basis of attributes, create schedules, and integrate Google Analytics to measure the effectiveness of your campaign.

 Magento 2 Follow Up Email Extensions Comparison

In case of Mirasvit, rules can be configured within trigger settings. Other conditions described above are available in remaining trigger information tabs.

 Magento 2 Follow Up Email Extensions Comparison

AheadWorks provides the ability to create flexible conditions for each email. There is the Conditions tab allowing you to select store views, customer groups as well as create cart and product rules.

 Magento 2 Follow Up Email Extensions Comparison

Schedule

Of course, it is extremely important to create a schedule for follow ups. Thus, you will automate sending messages and save tons of time.

From this perspective, the Amasty Abandoned Cart Email Magento 2 follow up extension lets you create schedules right within the rule page. There is a dedicated tab that provides the ability to select a transactional email, choose delivery time, and add a coupon. The Magento 2 module also allows to activate the usage of a shopping cart price rule.

 Magento 2 Follow Up Email Extensions Comparison

Scheduling emails in a chain to fit your business goals is also possible with Mirasvit Follow Up Email. The appropriate section is available in General Information of the Trigger screen. Here, you can specify time intervals between follow ups, select emails for each follow up, include coupon and activate shopping cart price rules, add cross-sells, as well as exclude certain week days.

 Magento 2 Follow Up Email Extensions Comparison

In case of the aheadWorks Magento 2 follow up email module, you can specify scheduling options while creating or editing emails. There is a corresponding section that allows to set time intervals between a trigger event and a message. And while Amasty and Mirasvit offer an unlimited email chain, it seems that this feature is not available in aheadWorks Follow Up Email. If we are not right, please, inform us in comments. Sometimes it is quite difficult to dig a feature in a backend interface. Correction: the feature is available in the aheadWorks Magento 2 extension.

 AheadWorks Follow Up Email Magento 2 Extension Review; AheadWorks Follow Up Email Magento 2 Module Overview

Coupons

Adding a coupon to a follow up message dramatically increases chances a customer will visit your store again. Therefore, this is a must have feature for every reliable follow up or cart abandonment email Magento 2 extension. What about Amasty, Mirasvit, and aheadWorks?

We’ve already mentioned that in case of Amasty and Mirasvit coupons can be added to follow up emails in scheduling options. As for the Magento 2 follow up email module by aheadWorks, it provides the ability to increase the attractiveness of your email messages only via variables. Furthermore, the Coupon Code Generator extension must be installed – not the easiest possible way. Still, using the above extension Magento admins obtain several benefits:

  • Using the coupons generated by the extension you can set up their expiration terms that motivates customers to make their purchases without delays. Expiration terms are individual for each coupon and not limited by the terms of the related follow up rules;
  • The coupons are personal so admins are able to track their statuses, e.g. they know whether they have already sent them or not;
  • Using variables admins can easily use the same coupons in other sendings.

Magento 2 Follow Up Email Extensions Comparison

Performance Monitoring

Another important aspect of all Magento 2 follow up email extensions is the ability to monitor the performance of your messages. Get the precise data on the effectiveness of follow ups to make them better. But does everyone provide this functionality?

Amasty Abandoned Cart Magento 2 extension lets you fully integrate follow up messages with Google Analytics. There is a separate tab on a rule editing screen.

 Magento 2 Follow Up Email Extensions Comparison

In case of Mirasvit, a similar tab is situated on a trigger editing screen.

 Magento 2 Follow Up Email Extensions Comparison

AheadWorks does not provide this feature.

Mail Log

Note that all three Magento 2 follow up modules have a mail log or a history. Mass actions can be applied to follow ups.

Price

Now, lets compare prices. Amasty Abandoned Cart Email costs $199, Mirasvit Follow Up Email can be purchased for $149, and AheadWorks Follow Up Email is the most expensive extension – its price is $499, but it is possible to get a 50% discount if you already use aheadWorks extensions for Magento 1.

Magento 2 Follow Up Email Extensions Comparison (Amasty, Mirasvit, aheadWorks)

Amasty

Mirasvit

aheadWorks

Cart Abandonment

+

+

+

Other Events

+

+

Unlimited Templates

+

+

+

Rules

+

+

+

Schedule

+

+

50/50

Coupons

+

+

50/50

Analytics

+

+

Mail Log

+

+

+

Price

$199

$149

$499

Final Words

So, let’s figure out what Magento 2 follow up module to choose. If you are looking for a powerful and easy to use tool designed to reduce the pestilent influence of cart abandonment on your Magento 2 shop, pay attention to Amasty Abandoned Cart Email. This Magento 2 extension will fully satisfy your ecommerce needs for just 200 bucks.

Download / Buy Amasty Abandoned Cart Email Magento 2 Extension

Have a limited budget – choose Mirasvit. If you have a limited budget, but at the same time need a complex solution that know how to create follow up emails literally for every step your customers make while shopping on your storefront, Mirasvit Follow Up Email knows how to do this for just $150. It seems that the Magento 2 module has a more complicated interface than its competitors, but the price and functionality fully compensate this drawback.

Download / Buy Mirasvit Follow Up Email Magento 2 Extension

And finally we can tell final words about aheadWorks. Choose this Magento 2 follow up module if you are already an aheadWorks customer. Thus, you will get a 50% discount that makes the extension much more appealing. Besides, the aheadWorks Follow Up Email has a very user-friendly interface and covers all vital follow up areas. Note that the module lacks some features that its competitors offer, but we hope that this will be improve with updates.

Download / Buy AheadWorks Follow Up Email Magento 2 Extension