We’ve already described Follow Up Email Extension by Mirasvit in our blog, so now it is time to draw your attention to one of its closest competitors – AheadWorks Follow Up Email Extension. This smart tool monitors customer activity and automatically reacts to specified actions sending out follow-up messages. AheadWorks Follow Up Email Magento module understands 5 predefined events, and there are built-in email templates designed especially for each follow up case. Besides, there is a WYSIWYG editor for you and your admins as well as the ability to create custom events. The extension seems promising, isn’t it? So let’s have a look at its core features and dive deep into the admin interface.
First of all, we’d like to draw your attention to the selection of events that trigger the conversation. The most common one is abandoned cart. This trigger has the highest payoff, since it helps to recover lost clients. Thus, AheadWorks Follow Up Email Extension for Magento 2 and 1 directly contributes to your revenue.
Order processing is another important trigger. With its help, AheadWorks Follow Up Email recognizes any change of order status sending a message to a customer. Due to this trigger, the module can also contribute to your revenue.
The last group of triggers is based on customer activity that includes new registrations, long periods of inactivity, birthdays, etc. You can use all of them as triggers.
As for internal extension management, it is clear and intuitive. Each email template is freely available in the extension backend assigned to a specific event. Furthermore, there is no need to learn HTML, because AheadWorks Follow Up Email has a WYSIWYG editor that allows both writing new email templates and editing existing ones.
Another great feature is scheduling, so your follow up messages can be sent out within a predefined time intervals. And it is possible to set specific conditions for each follow up case.
AheadWorks Follow Up Email Extension for Magento 2 and 1 also has several more admin-oriented features. The backend is enhanced with business hints, so each trigger event provides short descriptions. All extension elements are available from a single backend location. Customer support and documentation are highly accessible right in the admin interface.
As you can see, AheadWorks Follow Up Email Extension for Magento 2 and 1 offers the most important features via a very convenient interface, or not? Let’s look at the extension’s backend.
On the main backend page, click the Marketing tab and you will see the Follow Up Email by AheadWorks section divided into Events and Mail Log. Let’s explore Events.
All trigger events are listed here. Each event has a small description, so you can easily find out the best use cases for each trigger. Besides, there is a small grid with all messages associated with the event. The grid is divided into 4 columns: Name (name of each email), Subject (subject of each email), When (schedule for each email), and a column where you can disable each email.
By clicking the email name, you proceed to the appropriate edit page which contains 2 tabs: Email Information and Conditions.
On the Email Information tab, there are two sections. In the first one you specify event type (abandoned checkout, order status change, customer registration, last customer activity, customer birthday), email name, subject (you can use variables here), and content (WYSIWYG editor with variables). It is possible to preview or send test emails.
As for the second sections, you specify a time interval (days, hours, minutes) after which the email should be sent.
Now, let’s look at the Conditions tab, which is divided into 4 sections: General Conditions; Customer Conditions; Cart Conditions; and Products.
In General Conditions, you specify a store view.
As for Customer Conditions, it is possible to choose necessary customer groups here. The section helps to implement segmentation, allowing you to try different approaches for various customer groups.
The Cart Conditions section has the following look:
Here, you can apply unique approaches to various carts: with different number of items, subtotal, or other parameters.
The Products section is similar to the aforementioned one, but it also lets you choose product types. The section is useful in the following situation: a customer buys running shoes, for instance, and you can offer a discount on goods from the same area by sending a follow up email.
The Mail Log screen is designed for fast and effective email management. There is an appropriate grid available here. The grid supports advanced filtering and sorting options as well as mass actions. Besides, you can customize the number of its columns. All available columns are: checkbox, ID, Created At, Scheduled At, Sent At, Email Name, Recipient Name, Recipient Email, and Action.
Click on each raw and you will see how the email looks like in a separate window.
As for General Settings, they also look user-friendly. You specify sender email address and test email recipient address here. Test Mode can be enabled/disabled. Besides, it is possible to choose for how long all emails will be available in the extension’s mail log.
The Magento 2 extension’s manual is available here:
As you can see, AheadWorks Follow Up Email for both Magento 2 and 1 is a quite reliable module that will help you improve your conversation with customers. The extension offers ready-made templates and triggers for those merchants who don’t want to spend much time configuring the module, but at the same time AheadWorks Follow Up Email supports lots of customizations, so you can easily fine tune the tool in accordance with your business requirements.
As for price, it differs a lot depending on the Magento version. Thus, the Magento 1 module costs $199 which is a common price for such extensions. For this money, you get 90 days io support (180 days of support cost $60). Installation is not included and it costs $55 more; the same is about priority supports (additional $99). There is also an add-on feature called Advanced Segmentation. You can add it to the extension for $139. Thus, the total price of Follow Up Email for Magento 1 can be $552. It is much higher than other offers, but you get all advanced features and top-notch approach.
The Magento 2 extension costs $499, but the extension already includes 180 days of support, free installation, and personal account manager. As for segmentation, we’ve already described it above. Unfortunately, you can not purchase a separate module for $200, but it is very reliable product.