We’ve already described Follow Up Email Extension by Mirasvit on our blog, so now it is time to draw your attention to one of its closest competitors – AheadWorks Follow Up Email Extension. This smart tool monitors customer activity and automatically reacts to specified actions sending out follow-up messages. Magento 2 Follow Up Email extension by aheadWorks understands five predefined events, provides Magento 2 abandoned cart reports, and offers built-in email templates designed uniquely for each follow-up case. Besides, there is a WYSIWYG editor for you and your admins as well as the ability to create custom events. The extension seems promising, isn’t it? So let’s have a look at its core features and dive deep into the admin interface.
Magento 2 Follow Up Email Extension: Features
- Decrease Magento 2 cart abandonment;
- Establish connections with customers;
- Get deep data analysis;
- Increase sales and revenue.
First of all, we’d like to draw your attention to the selection of events that trigger the conversation. The most common one is abandoned cart. This trigger has the highest payoff since it helps to recover lost clients. Thus, AheadWorks Follow Up Email Extension for Magento 2 and one directly contributes to your revenue.
Order processing is another important trigger. With its help, AheadWorks Follow Up Email recognizes any change of order status sending a message to a customer. Due to this trigger, the module can also contribute to your revenue.
The last group of triggers is based on customer activity that includes new registrations, long periods of inactivity, birthdays, etc. You can use all of them as triggers.
As for internal Magento 2 follow up email extension management, it is clear and intuitive. Each email template is freely available in the backend assigned to a specific event. Furthermore, there is no need to learn HTML, because AheadWorks Follow Up Email has a WYSIWYG editor that allows writing new email templates and editing existing ones.
Another great feature is scheduling, so your follow-up messages can be sent out within a predefined time intervals. And it is possible to set specific conditions for each follow-up case.
AheadWorks Follow Up Email Extension for Magento 2 and 1 also has several more admin-oriented features. The backend is enhanced with business hints, so each trigger event provides short descriptions. All elements of the Magento 2 follow up email extension are available from a single backend location. Customer support and documentation are highly accessible right in the admin interface.
As you can see, AheadWorks Follow Up Email Extension for Magento 2 and 1 offers the essential features via a very convenient interface, or not? Let’s look at the module’s backend.
Magento 2 Follow Up Email Extension: Backend
All campaigns are gathered under Marketing -> Campaigns. For each campaign, you can see the number of associated events, and emails. Besides, the section allows editing, duplicating, or deleting each campaign separately. As for the available stats, the Magento 2 abandoned cart report extension displays the number of sent, opened, and clicked emails as well as automatically calculates open and click rate.
To edit the campaign, hit the appropriate button on the previous screen and change its name, description, and start/end date. Besides, you can turn the campaign on/off.
While managing campaign-related events, you can see the same parameters as ones mentioned above:
As for event management, it is based on the same principle as campaign management: you can edit, duplicate, or delete each event. It is possible to add more emails as well. For each email, the Magento 2 abandoned cart report extension show the number of sent, opened, and clicked messages as well as calculates open and click rate. The Status column shows whether the module is enabled or disabled. In Actions, you can disable, duplicate, or delete each email.
To edit an email, hit its name. The Magento 2 follow up email extension will display a new window with general settings with the email name and sending period and A/B testing mode configurations and stats.
As for the Mail Log section of the Magento 2 follow up email extension by aheadWorks, it contains a gid with all your emails. For each sent email, you can view its campaign, trigger event, name, A/B testing mode, recipient name, subject, sending time and status.
Besides, it is possible to preview, delete, or resend each email.
The configuration section of the Magento 2 follow up email extension is available under Stores -> Configuration -> aheadWorks Extensions -> Follow Up Email 2. There are three sections there: General, Mail Log, and Header and Footer.
The first one allows specifying sender contacts, test email recipient, BCC email addresses and enabling/disabling the test mode.
In Mail Log, you specify the number of days emails are kept.
In Header and Footer, select appropriate templates.
And since we’ve reviewed the earlier extension version before, you can see how great are the changes. aheadWorks not only creates modules with the necessary functionality, the company also permanently makes them better. Below, you can find the old review that describes the interface of the older version of the Magento 2 Follow Up Email extension by aheadWorks.
Magento 2 Follow Up Email Extension: Older Versions
All trigger events are listed on one page. Each event has a small description, so you can easily find out the best use cases for each trigger. Besides, there is a little grid with all messages associated with the event. The grid is divided into four columns: Name (name of each email), Subject ( a subject of each email), When (schedule for each email), and a column where you can disable each email.
By clicking the email name, you proceed to the appropriate edit page which contains two tabs: Email Information and Conditions.
On the Email Information tab of the Magento 2 follow up email extension, there are two sections. In the first one, specify event type (abandoned checkout, order status change, customer registration, last customer activity, customer birthday), email name, subject (you can use variables here), and content (WYSIWYG editor with variables). It is possible to preview or send test emails.
As for the second section of the Magento 2 follow up email module, specify a time interval (days, hours, minutes) after which the email should be sent.
Now, let’s look at the Conditions tab of the Magento 2 abandoned cart report module, which is divided into four sections: General Conditions; Customer Conditions; Cart Conditions; and Products.
In General Conditions, the Magento 2 follow up email extension by aheadWorks allows specifying a store view.
As for Customer Conditions, it is possible to choose essential customer groups here. The section helps to implement segmentation, allowing you to try different approaches for various customer groups.
The Cart Conditions section of the Magento 2 follow up email has the following look:
Here, you can apply unique approaches to various carts: with a different number of items, subtotal, or other parameters.
The Products section of the Magento 2 follow up email extension by aheadWorks is similar to the one as mentioned earlier, but it also lets you choose product types. The section is useful in the following situation: a customer buys running shoes, for instance, and you can offer a discount on goods from the same area by sending a follow-up email.
The Mail Log screen of the Magento 2 follow up email module is designed for fast and efficient email management. There is an appropriate grid available here. The grid supports advanced filtering and sorting options as well as mass actions. Besides, you can customize the number of its columns. All available columns are checkbox, ID, Created At, Scheduled At, Sent At, Email Name, Recipient Name, Recipient Email, and Action.
Click on each raw and you will see how the email looks in a separate window.
As for General Settings of the Magento 2 follow up email extension, they also look user-friendly. You specify sender email address and test email recipient address here. Test Mode can be enabled/disabled. Besides, it is possible to choose for how long all emails will be available in the mail log.
Magento 2 Follow Up Email Extension: Final Words
As you can see, aheadWorks Follow Up Email for Magento 2 is a reliable module that helps to improve your conversation with customers. The extension offers ready-made templates and triggers for those merchants who don’t want to spend much time configuring the module, but at the same time the Magento 2 follow up email module supports lots of customizations so that you can fine-tune the tool in accordance with your business requirements.
As for price, it differs a lot depending on the Magento version. Thus, the Magento 1 module costs $199 which is a common price for such extensions. For this money, you get 90 days of support (180 days of support cost $60). Installation is not included and it costs $55 more; the same is about priority supports (additional $99). There is also an add-on feature called Advanced Segmentation. You can add it to the extension for $139. Thus, the total price of Follow Up Email for Magento 1 can be $552. It is much higher than other offers, but you get all advanced features and top-notch approach.
The Magento 2 follow up email extension costs $499, but the module already includes 180 days of support, free installation, and personal account manager. As for segmentation, we’ve previously described it above. Unfortunately, you can not purchase a separate module for $200, but it is a very reliable product.