Ecommerce merchants need to base their activities on the constant analysis if they want to make effective business decisions and stay on the track to increased sales and profit. It is fundamental for every online store owner to collect essential data and analyze the most critical metrics of their business. However, getting in-depth insights and building long-term strategies becomes possible with advanced tools that use smart algorithms in data analytics. Microsoft Power BI allows merchants to apply business intelligence techniques to decision process and get access to the comprehensive reporting system.
Today, we are making a review of the solution that brings necessary tools to Magento merchants who want to transfer their reporting data to the Power BI service – the Power BI Integration extension for Magento 2. The module lets you connect to the Microsoft Power BI REST API and monitor reporting data from your desktop and mobile app any time you need. With the Power BI Integration module, you will get access to interactive analytics boards and gain profound insight into your store performance.
Below, we dive deep into the concepts and functionality of the Power BI platform and its integration with Magento 2.