To sell effectively one must learn to predict and analyze. What are people looking for at my store? How can I make their search fruitful? At what point do the results become satisfying? Will it be enough to improve customer lives? The answers to the questions lie within everyone’s reach — run through some behavior statistics and create the most relevant offers for your audience. The related product, up-sell, and cross-sell functionalities are the very tools that will help you understand the customers’ needs.
You can consider related products, up-sells, and cross-sells a promo engine for your e-commerce website. Each relation type is distinguished following the display location and specific marketing goals. However, the core idea of being a purchase stimulus is similar for all the triplet items. In this guide, we will cover how to enrich your store content by using related content. You will learn how to use, import, and export Magento 2 related products, up-sells, and cross-sells. Since this publication is another one in the series of educational posts dedicated to Magento 2 import and export processes, you may be interested in the Magento 2 Import/Export Guide list that contains other similar guides.
As for the following article, it sheds light upon what Magento 2 related products, up-sell products, and cross-sell products are. We explain how to assign them to product pages as well as describe the corresponding import processes. Thus, you will learn what attributes are available in a CSV table, how to use the native Magento 2 import & export tools to transfer related products, up-sells, and cross-sells. And of course, there is a chapter that portrays a more user-friendly way to move them with the help of the Improved Import & Export extension.