In this post, we are exploring one of the possibilities to increase average order value and improve customer engagement on an ecommerce store. Today, we will talk about related product suggestions as one of the ways to reinforce one’s marketing efforts. Offering web store visitors goods related to their interests captures attention and motivates them to add more items to the shopping cart. Magento 2 allows ecommerce site owners to configure dedicated blocks for showcasing related products on their storefront. However, the default platform’s possibilities are limited when it comes to the setup of related product links since it requires to do everything manually.
If you want to streamline related product blocks configuration and automate the relevant processes, pay attention to the Automatic Related Products extension by Mirasvit. The module provides Magento 2 store owners with flexible settings for establishing links between related products and displaying the most relevant promotional offers to customers. Below, we look closer at the core features of the Magento 2 related products extension and show its backend and frontend interfaces.