Ecommerce has seen tremendous growth over recent years. As technology evolves and customer preferences change, B2B ecommerce companies are transforming their approach to managing their business. In the coming years, new ecommerce trends will require business-to-business sellers to quickly adapt to the changing environment and deliver personalized experiences to their clients. For modern B2B buyers, online shopping is a norm, and they are looking for the same experience when making purchases for their companies. The outbreak of coronavirus pandemic added to the changes in B2B customers’ purchase behavior, motivating vendors to look for new ways to meet buyer expectations and adapt to the transforming business environment.
This article sheds light on the leading trends that will shape the B2B ecommerce sector in the nearest future and presents ideas on how to address the main challenges in the unfolding digital transformation. It also describes the core features of the Magento Commerce B2B program as a solution that allows B2B companies to modernize their business model and meet growing customer demands.