Below, we’ve gathered the most important SEO extensions for Magento 2. The following post describes full-featured all-in-one solutions as well as some standalone modules designed to implement certain sets of features. Also check our Magento 2 SEO guide as it describes all SEO nuances of the platform.
Amasty SEO Toolkit is the first all-in-one Magento 2 SEO extension in our list. It combines the functionality of 7 standalone modules: Meta Tags Templates, HTML Site Map, XML Google Sitemap, Import Product Tags, Google Rich Snippets, Product Reviews, and
Unique Product URL. Let’s describe the functionality of each extension.
This Magento 2 module is designed to increase the visibility of your ecommerce website in search engines by automatically generating tags for product, category, CMS, or other pages. The extension places meta info, keywords, and H1 tags. As a Magento 2 administrator, you can create a lot of templates that will utilize various variables. It is also possible to specify both short and full descriptions, create meta data via URL, as well as set noindex and nofollow for certain pages.
HTML Site Map
This module is still available for Magento 1 only, but we can already tell a few words about its functionality. As you might have guessed from its name, the tool is designed to create a HTML sitemap quickly and correctly. It provides links to product, category, CMS and landing pages. Besides, you can add some additional links and fully configure the design of your sitemap. Another vital feature is related to meta tags: you can specify them for your sitemap page.
XML Google Sitemap
Amasty XML Google Sitemap is also available for 1.X. As for its features, it is developed to show Google how to index your ecommerce storefront. The newly created XML sitemap includes all product, category, and CMS pages, tags, extra links, images, etc. you can set a limit on item quantity per file.
Import Product Tags
This module provides advanced product tag management capabilities. After installing Import Product Tags, you will be able to rapidly get them all in your admin and create SEO-friendly URLs. Besides import, the extension supports product tag export as well. Note that the module is still available for 1.x only.
Another tool that will help you improve current search engine rankings is called Google Rich Snippets. This extension is responsible for creating breadcrumbs, generating advanced rich snippets (that include organization name and logo), displaying search input box right in search results, showing such product data as rating and price, and adding product availability tags. All this information is useful for both search engines and buyers, so Google Rich Snippets for Magento 2 not only improves SEO but affects user experience.
Product Reviews is another part of Amasty SEO Toolkit that is available for Magento 1 only. It is designed to display customer reviews on product pages avoiding content duplication and creating SEO-friendly URLs. Thus, it improves navigation and boosts traffic. Waiting for the Magento 2 version soon.
Unique Product URL
As for the last extension from the pack, it is Unique Product URL. The module helps to avoid content duplication by providing advanced category URLs management capabilities. After installing the extension, you will effectively eliminate the duplicate content issue by preventing products from having several URLs. As a result, search engines can properly index your Magento website. As a Magento owner, you can choose either the shortest or the longest URL paths. The Magento 2 version is not available yet.
As you can see, it is only a half of Toolkit available for Magento 2. Therefore, we are waiting for other Amasty Magento 2 SEO modules to be released.
As for Mirasvit’s SEO solution, it is based on a slightly different principle: you get a complex extension that covers various areas of your website. Thus, it is already fully available for Magento 2.
The Mirasvit Advanced SEO Suite Magento 2 extension provides the ability to get both sitemaps optimizes: HTML – for your store visitors, and XML – for search engines.
Another important aspect of the extension is related to advanced rich snippets and open graph settings. data supported in a snippet includes description, image, availability, payment and delivery methods, category, various attributes and conditions, etc. Breadcrumbs are also supported.
Canonical URL Tags
This is also a vital SEO feature. By managing Canonical URL tags, you will essentially improve SEO. Supported relationship tags are: alternate, next and prev. Besides, you can set a limit on meta titles and descriptions.
Automated cross-linking capabilities are also a part of the Mirasvit Advanced SEO Suite Magento 2 extension. You choose a word that will be replaced with a link to a specified page all over your ecommerce store.
SEO templates for products, categories, and layered navigation pages are also a part of the SEO toolkit. They contain such fields as meta title, keywords, description, H1, SEO description, product short and full descriptions, etc. Due to advanced SEO rewrite rules, you can seamlessly configure meta tags, H1 headers and SEO description for any store URL.
The extension provides advanced redirect tools. You can not only create SEO-friendly redirects, but send customers to promotions and sales right from unavailable pages.
And there is an editor for robots.txt. There is no need to create the file somewhere else, because all editing features are available right in the Mirasvit Advanced SEO Suite for Magento 2.
Unlike Amasty’s solution, this toolkit is absolutely ready for Magento 2, and you can download it here:
This module also provides all features within one complex interface. And everything is available for Magento 2, so let’s, take a look at the extension’s core features.
The already mentioned Canonical URLs is a very important SEO tool developed to eliminate content duplication. In case of Mageworx Magento 2 SEO Suite, you will get the following opportunities related to Canonical URLs: the module lets you manage Canonical tags, add trailing slash in homepage canonical URLs, use cross-domain canonical URLs, utilize pager for category canonical tags, and fully leverage rel=next/prev.
Crawling and Indexing
Crawling and indexing can be also dramatically improved since the extension provides the ability to use robots Meta Header for HTTPS, extra, and no content pages as well as forbid certain Layered Navigation filters from indexation.
Both are available with Mageworx Magento 2 SEO Suite and let you display all stores, store pages, chosen products, and external links. Besides, it is possible to set a maximum level of depth and define sort order for each product. This block is available as a standalone module:
Cross-linking becomes a piece of cake if you use Mageworx Magento 2 SEO Suite. The extension lets you create multiple cross-links in a matter of seconds. In addition to internal links, you can add external URLs. You can get this functionality within a corresponding extension as well:
SEO templates allows you to apply product attributes for meta titles, descriptions, and keywords, product URL keys, as well as H1 tags. Note that templates can be used with individual products, groups of selected products, and chosen product attributes. You can get the SEO templates functionality with a separate module:
- hreflang Tag – to avoid content duplication;
- Rich Snippets – for product/category pages (ratings, reviews, stock availability, price, SKU)
- Open Graph and Twitter Cards – for better content sharing;
- Breadcrumbs – to help visitors and search engines better navigate through your store;
- Layered Navigation Features – to make layered navigation pages SEO-friendly;
- Redirect Opportunities – to make your redirect pages better optimized for search engines.
Note that there is a standalone extension designed to manage rich snippets in the Mageworx portfolio:
The module offers lots of improvements and more new features are planned for the nearest future, so you can perform your search engine optimizations with its help without any doubts.
The functionality of this Magento 2 SEO extension is not available in any of the aforementioned tools. With this module, you will easily override copies in H1 tags on product and category pages improving SEO. Besides the extension adds long tail keywords to H1 tags, so search engines are better informed about the content of your store pages. And due to enhanced keywords, you customers also benefit from the module, since it allows the to find the desired goods much faster.