Magento 2 SEO Extensions
Below, we’ve gathered the most important Magento 2 SEO extensions. The following post describes full-featured all-in-one solutions as well as some standalone modules designed to implement certain sets of features. Also, check our Magento 2 SEO guide, as it describes all the SEO nuances of the platform, and try to comply with this Product Page SEO Checklist to enhance the appearance of your store pages among search results.
Table of contents
Amasty SEO Toolkit
One of the most popular SEO suites for Magento 1 has been released for the second platform version; so now, you can fully leverage all its benefits with your new Magento 2 website. The extension provides tools for Magento 2 meta title, description, and keyword management as well as allows using rich snippets, sitemaps, and other techniques in a more efficient way.
Features
- Magento 2 SEO suite – it means that you get a complete all-in-one solution designed to improve all SEO issues common to the platform;
- Magento 2 meta-templates – the extension offers full support for tags, titles, and descriptions; you can use templates for both products and categories;
- Rich snippets – this Magento 2 SEO extension provides advanced rich snippets with price and stock statuses;
- Magento 2 breadcrumbs – this functionality is added to the module as well;
- XML sitemap – advanced sitemap management with automated updates and different link types;
- HTML sitemap – a user-friendly navigation is available as well;
- Improved indexation – even this aspect is covered by the extension.
As you can see, the Magento 2 SEO extension by amasty combines lots of reliable modules that exist as stand-alone solutions only. For instance, you no longer need a tool that allows you to manage Magento 2 Schema.org integration – the appropriate solution is added to the Amasty SEO Toolkit.
The module highlights your e-commerce storefront in search results adding such data as product price and rating, in-stock availability, images, etc. Thus, you attract the attention of potential buyer right from the search results page. Although the Magento 2 SEO extension by Amasty is focussed on price, stock status, rating, and a number of reviews, it also supports breadcrumbs. This feature provides the ability to highlight the path to your products right on Google. Also, note that you can add such company attributes as URL, name, and logo to snippets. Just look at the picture below, it illustrates changes the extension applies to your page information on Google:
Now, when you know about Schema.org possibilities of Amasty’s Magento 2 SEO extension, we can proceed to another aspect of the module – meta tags templates. With the help of the plugin, you will essentially increase the efficiency of meta tagging and reduce the time necessary for applying vital SEO enhancements.
It is no longer necessary to perform tons of manual work optimizing product and category pages separately. Furthermore, there is no need to spend hours of time looking for a reliable stand-alone module. All the necessary tools are included in Amasty SEO Toolkit for Magento 2. The plugin allows creating meta tags templates and applying them to selected pages within a few clicks.
As a result, you can effortlessly add full meta information to product and category pages. And due to SEO-friendly redirects, the extension helps you prevent content duplicating issues. 301 redirects to the homepage are also a part of the toolkit. Just look at the following image that illustrates an ordinary meta tags template:
Note that it allows using variables in a meta description, keywords, H1 Tags, and short description.
The usage of meta tags templates allows changing product page information in the fastest way.
As for other Magento 2 SEO features of the Toolkit, they include XML and HTML sitemap management.
Since search engines do not understand what is written in an HTML sitemap, it is necessary to provide them with easy store navigation via another sitemap – XML. As for your HTML sitemap, it is not only a user-oriented improvement. It affects SEO in the following way:
- You care an HTML sitemap;
- Your visitors get a better way to navigate through your online storefront;
- Customer experience is improved;
- Better customer experience is considered a SEO improvement.
As for XML features of the Magento 2 SEO Toolkit extension, they essentially improves the corresponding part of your daily routine. The module allows you to set a custom update frequency per page type. As a result, you don’t have to do this manually. Besides, the XML template section of the extension provides full support for images. And you can easily exclude particular links. Below, you can see an example of an XML sitemap:
And as for the HTML sitemap features of Amasty’s SEO extension, they are also impressive. You can easily include/exclude any link from the sitemap. Furthermore, meta tags are fully supported by this section of the module. And there is a search box on the sitemap page, so your customers can easily find the desired page. Custom HTML sitemap layout is possible with this Magento 2 extension. The following example not only shows an HTML sitemap but also displays how the search window works:
Thus, the Amasty Magento 2 SEO toolkit pretends to be the best Magento 2 SEO extension. But let’s look at other SEO tools
You can download the Magento 2 SEO module right here:
Besides, you can find the following features of the extension as stand-alone modules:
Meta Tags Templates for Magento 2
This Magento 2 module is designed to increase the visibility of your e-commerce website in search engines by automatically generating tags for the product, category, CMS, or other pages. The extension places meta info, keywords, and H1 tags. As a Magento 2 administrator, you can create a lot of templates that will utilize various variables. It is also possible to specify both short and full descriptions, create metadata via URL, as well as set noindex and nofollow for certain pages.
HTML Site Map
This module is still available for Magento 1 only, but we can already tell a few words about its functionality. As you might have guessed from its name, the tool is designed to create an HTML sitemap quickly and correctly. It provides links to the product, category, CMS and landing pages. Besides, you can add some additional links and fully configure the design of your sitemap. Another vital feature is related to meta tags: you can specify them for your sitemap page.
XML Google Sitemap
Amasty XML Google Sitemap is also available for 1.X. As for its features, it is developed to show Google how to index your e-commerce storefront. The newly created XML sitemap includes all product, category, and CMS pages, tags, extra links, images, etc. you can set a limit on item quantity per file.
Google Rich Snippets for Magento 2
Another tool that will help you improve current search engine rankings is called Google Rich Snippets. This extension is responsible for creating breadcrumbs, generating advanced rich snippets (that include organization name and logo), displaying search input box right in search results, showing such product data as rating and price, and adding product availability tags. All this information is useful for both search engines and buyers, so Google Rich Snippets for Magento 2 not only improves SEO but affects user experience.
Unique Product URL
As for the last extension from the pack, it is Unique Product URL. The module helps to avoid content duplication by providing advanced category URLs management capabilities. After installing the extension, you will effectively eliminate the duplicate content issue by preventing products from having several URLs. As a result, search engines can properly index your Magento website. As a Magento owner, you can choose either the shortest or the longest URL paths. The Magento 2 version is not available yet.
As you can see, it is only a half of Toolkit available for Magento 2. Therefore, we are waiting for other Amasty Magento 2 SEO modules to be released.
Mirasvit Advanced SEO Suite for Magento 2
As for Mirasvit’s SEO solution, it is based on a slightly different principle: you get a complex extension that covers various areas of your website. Thus, it is already fully available for Magento 2.
Sitemaps
The Mirasvit Advanced SEO Suite Magento 2 extension provides the ability to get both sitemaps optimizes: HTML – for your store visitors, and XML – for search engines.
Rich Snippets
Another important aspect of the extension is related to advanced rich snippets and open graph settings. data supported in a snippet includes a description, image, availability, payment and delivery methods, category, various attributes, and conditions, etc. Breadcrumbs are also supported.
Canonical URL Tags
This is also a vital SEO feature. By managing Canonical URL tags, you will essentially improve SEO. Supported relationship tags are alternate, next and prev. Besides, you can set a limit on meta titles and descriptions.
Cross-Linking
Automated cross-linking capabilities are also a part of the Mirasvit Advanced SEO Suite Magento 2 extension. You choose a word that will be replaced with a link to a specified page all over your e-commerce store.
SEO Templates
SEO templates for products, categories, and layered navigation pages are also a part of the SEO toolkit. They contain such fields as meta title, keywords, description, H1, SEO description, product short and full descriptions, etc. Due to advanced SEO rewrite rules, you can seamlessly configure meta tags, H1 headers and SEO description for any store URL.
Redirects
The extension provides advanced redirect tools. You can not only create SEO-friendly redirects but send customers to promotions and sales right from unavailable pages.
Robots.txt Editor
And there is an editor for robots.txt. There is no need to create the file somewhere else because all editing features are available right in the Mirasvit Advanced SEO Suite for Magento 2.
Unlike Amasty’s solution, this toolkit is absolutely ready for Magento 2, and you can download it here:
Mirasvit SEO Monitoring & Reports
Magento 2 SEO extensions are mostly dedicated to various improvements and fixes, but there is also a module that provides various monitoring capabilities. It is extremely important for every SEO campaign for two reasons. First of all, you can easily discover wick places of your Magento 2 website and then fix them. Next, you can measure the effectiveness of your SEO improvements.
Meet the Mirasvit SEO Monitoring & Reports module – a solution that offers detailed reports on the position of your e-commerce website in search results. Another great feature the module provides is the ability to compare your success with competitors.
Features of this Magento 2 SEO extensions include complete SEO monitoring, total control over SEO improvements and their performance measurement, popularity analysis for keywords, and the aforementioned competitor’s position monitoring. The extension supports up to 4k keywords that can be added for further monitoring of your SEO performance.
As for comparing your position among SEO results, the Magento 2 SEO module allows creating a list of other e-commerce websites that operate in your niche. The extension provides reports on a daily basis. Thus, you can always solve SEO problems on time.
All tools are available under Marketing -> SEO Monitoring. Here, you can find 5 different sections: Dashboard, Keywords, Domains, Groups, and Suggested Keywords. In the Dashboard section, there are 4 diagrams: Global Rank which illustrates the popularity of your e-commerce website throughout the globe; Domain Authority which shows 100 point score representing the likelihood for your domain to rank well in search results; as well as StackOverflow and StackExchange with the global rank for competitors.
The following parameters are displayed on a grid below:
- Country Rank – country-specific rank of your website + fluctuations;
- Page Load Time – page load time for given domain;
- Total Backlinks – the number of backlinks to your domain;
- Google Desktop Page Speed – 100 point speed score for desktop devices;
- Google Mobile Page Speed – 100 point speed score for mobile devices;
- Domain Authority – 100 point score that represents the likelihood for your domain to rank well in search results;
- Equity Link Count – external equity links to your homepage;
- Link Count – the number of links to the URL;
- Page Authority – 100 point score that represents the likelihood for your homepage to rank well in search results;
- MozRank – 10 point MozRank for the homepage;
- Facebook Shares – the number of Facebook shares;
- Google+ Shares – the number of Google+ shares;
- LinkedIn Shares – the number of LinkedIn shares;
- Pinterest Shares – the number of Pinterest shares;
- Twitter Shares – the number of twitter shares.
They are enough to get a full understanding of how good your SEO improvements are.
As for the Keywords section, it consists of two key elements: a diagram and a grid. You can see keywords rankings by week on the diagram:
In case of the grid, the extension displays each keyword, related group, your store, competitors, and the time of the last check. Keyword management is possible via the Action column.
For any further information about this Magento 2 SEO extension, follow this link:
Mageworx Magento 2 SEO Suite
This module also provides all features within one complex interface. And everything is available for Magento 2, so let’s, take a look at the extension’s core features.
Canonical URLs
The already mentioned Canonical URLs is a very important SEO tool developed to eliminate content duplication. In case of Mageworx Magento 2 SEO Suite, you will get the following opportunities related to Canonical URLs: the module lets you manage Canonical tags, add trailing slash in homepage canonical URLs, use cross-domain canonical URLs, utilize pager for category canonical tags, and fully leverage rel=next/prev.
What is more, with the extension, you can equip with the canonical tags any pages filtered with layered navigation (even those created in result of multiple filter selection).
With SEO Suite Ultimate, you can associate these pages with either the current category or the targeted filtered page (e.g. brand, manufacturer, etc.).
What is more, SEO Suite Ultimate extension by MageWorx allows you to avoid duplicate content issues with configurable, grouped products or product bundles. The point is that if any of these product constituent parts is displayed separately, on its own page, they are all treated by Google as different site pages. With the extension, it’s no longer a problem.
Crawling and Indexing
Crawling and indexing can be also dramatically improved since the extension provides the ability to use robots Meta Header for HTTPS, extra, and no content pages as well as forbid certain Layered Navigation filters from indexation.
HTML and XML Sitemaps
Mageworx Magento 2 SEO Suite allows you to generate advanced HTML sitemaps and well-planned custom XML ones.
With the HTML sitemap functionality, you’ll be able to hierarchically arrange all your store links in one place, which will let users quickly navigate to any part of your site and find what they need.
As for XML sitemaps, SEO Suite Ultimate allows you to generate them separately for the product, category, CMS or any targeted landing pages.
The extension also enables you to equip you XML sitemaps with any number of extra links, set their priority and frequency, exclude any out-of-stock products, disable URLs with some specific characters.
XML sitemaps can be automatically generated with Magento Cron or created right from the Console.
Cross-Linking
Cross-linking becomes a piece of cake if you use Mageworx Magento 2 SEO Suite. The extension lets you create multiple cross-links in a matter of seconds. In addition to internal links, you can add external URLs. You can get this functionality within a corresponding extension as well:
SEO Templates
SEO templates allow you to mass-optimize meta titles, descriptions, keywords, product URL keys, or H1 tags for:
- product pages,
- category pages,
- pages filtered with layered navigation.
All the SEO meta-templates created with SEO Suite Ultimate can be automatically generated with Magento Cron, tested and applied to any chosen Store View(s). Also, the template values can be mixed with the Attribute Randomizer feature (to make them look more natural).
Other Features
- hreflang Tag – use it to avoid content duplication;
- Rich Snippets – leverage to optimize product/category pages (ratings, reviews, stock availability, price, SKU)
- Breadcrumbs – this feature will help visitors and search engines better navigate through your store;
- Layered Navigation Features – make layered navigation pages SEO- and user-friendly with this feature;
- Redirect Opportunities – automatically redirect customers from pages with deleted products and build custom redirects from/to any page.
- Page Optimization – optimize paginated category pages.
- Note that there is a standalone extension designed to manage rich snippets in the Mageworx portfolio:
The module offers lots of improvements and more new features are planned for the nearest future, so you can perform your search engine optimizations with its help without any doubts.
The SEO Suite Ultimate extension is fully-compatible with other site optimization modules by MageWorx:
- Landing Pages — for creating custom SEO-optimized pages for any marketing purpose (sales, new product promos, Adwords campaigns, etc..);
- Layered Navigation — to improve user experience in category filtering.
Mageplaza Magento 2 SEO Extension
Another excellent all-in-one SEO solution is introduced by Mageplaza. The module includes the most required features that help merchants eliminate various issues including duplicate content, improve search rankings, and make your online storefront more search engine-friendly. Due to an intuitive interface, you will never face any difficulties managing this Magento 2 SEO extension. The tool lets you insert meta keywords and descriptions for products in just a few clicks and apply other useful techniques.
The Mageplaza SEO extension is designed to fix the following problems and improve the functionality in such areas as
- Duplicate Content Issues
- Structured Data and Schema.org Integration
- Metadata Templates
- Hreflang Tag Management
- SEO Reporting
- Page Analysis
- HTML/XML Sitemaps
The HTML Sitemap section of the extension introduces a powerful tool. It includes many powerful fields that allow creating sitemaps for categories, pages, products, and additional links. Besides, you can add a sitemap link to the footer. Here is how a sitemap may be configured:
As for the XML sitemap configuration, it is not so powerful, you can only enable/disable Homepage Optimization and Additional Links field.
To fix duplicate content issues, Mageplaza’s Magento 2 SEO extension offers a Canonical tags section. You can add canonical URLs to meta headers, disable the feature for pages with NOINDEX, as well as specify pages to disable Canonical URLs.
As for Redirects’ configuration, you can enable redirects and activate automatic 404 redirects to the homepage:
In SEO Rules, you enable/disable the following features:
- Use H1 Heading for Product Pages
- Use H1 Heading for Category Pages
- Enable Automatic Alt Image
Next, you can turn on the Page Analysis feature. By enabling it, you will get a better understanding of how your SEO works, so it is important to activate the analysis.
Besides, you can enable/disable cross-linking functionality. It is only necessary to set the corresponding option to ‘Yes’.
With Dashboard Report, you can collect all negative factors that decrease the ranking of your site. Enable the feature and specify areas where it will be used.
As for hreflang tags, you can choose store areas where to enable them:
Note that this Magento 2 SEO extension is available in three packages and you can get the basic one for free. Two other packages are chargeable. More information is here:
Mconnect Rich Snippets
Another Magento 2 SEO tool is M-Connect Google Rich Snippets, Schema Org & Social Cards. This module is designed to improve the website visibility in organic search. It provides highly adjustable snippets that are very easy to adjust. You can use the module to highlight keywords, site information, or service & business data. Besides, it can be used for pulling a new traffic to your online store.
The Magento 2 SEO module allows utilizing various sets of rich snippets to increase the organic visibility of your store and drive traffic to your shop. And it is the easiest way to make customers aware of your company and the existence it offers. Rich information acts as CTA, so don’t waste your chance to get additional buyers.
Of course, the module supports Breadcrumbs. The appropriate section of settings allows enabling the feature:
Besides, you can enable/disable rich snippets for products:
As for organization settings, they allow displaying organization name, logo, URL, and name in various social networks right in search results.
As for local business data, this section is designed to add address information to the snippet:
There are also many settings for making a perfect Twitter card:
And you can even enable Pinterest rich pins:
For any further information about M-Connect’s Magento 2 SEO extension, follow this link:
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