Below, we’d like to introduce you to the Extended Rich Snippets extension by MageWorx. With the help of this tool, you will be able to make your store pages better looking and more eye-catching among other search results, consequently increasing your current click-through-rate. Besides, this Magento 2 snippets extension is responsible for adding additional visibility via the social media markups implementation. And since specialists consider these two factors ranking signals, the extension will also add SEO improvements to your Magento website. Let’s have a look at its core features and backend configuration.
- product page markup: ratings, price, SKU, etc;
- rich snippets for category listings;
- Magento 2 Open Graph tags;
- Twitter Cards;
- business info markup;
First of all, we should tell a few words about product page markup provided by the Mageworx Magento 2 rich snippets module. This improvement introduces the ability to add ratings, price, SKU, and other valuable information to data available on search results pages. Besides, you get rich snippets for category listings, support for Magento 2 Open Graph tags and Twitter Cards, advanced business info markup as well as website/page markup, and breadcrumbs implementation. And since all these features are made in accordance with the latest Google and Schema.org standards, you don’t have to be afraid about additional customizations and improvements – everything you need is already included, you only have to describe your products in a proper way.
Mageworx Extended Rich Snippets for Magento 2 and 1 instantly provides search engines and social media networks with the detailed product information. Of course, you have to specify this data, and we will show you how to do this in the Backend section of this post. Remember that your products will look more appealing to click on if they including a variety of attributes. So, don’t hesitate to leverage the extension by adding price, reviews and ratings, brand and manufacturer, stock availability, SKU, etc. Furthermore, the module lets you display markup tags on category pages as well as hide category markups with the help of NOINDEX.
It is also possible to attract more customers to your website by displaying category listings in social media. Your social links can get absolutely new appearance based on big product images and brief descriptions. The extension allows you to utilize Open Graph tags for Facebook, Google+, and LinkedIn and Twitter Cards for Twitter to stand out from tons of boring posts. Thus, you not only enrich content displayed among search result but also dramatically improve content sharing, providing customers with links they would like to click on.
On top of that, Extended Rich Snippets for Magento 2 and 1 provides a great opportunity to increase the usability of your website for both people and search bots by introducing Breadcrumbs. Consequently, you may replace URLs with breadcrumb navigation path making navigation more clear: users will see where they will get by clicking the search results.
Settings of Mageworx Extended Rich Snippets For Magento 2 are available under Stores -> Settings -> Configuration -> MageWorx -> SEO -> SEO Markup.
All settings are divided into 7 groups: Product, Category (Product List), Page, Website, Merchant (Seller), Breadcrumbs, and Common.
In Products, you enable/disable products in Rich Snippets, Open Graph, and Twitter Cards (enter your Twitter username in the Common section).
Then, you should specify the best rating and select description attribute code (there are a lot of codes available to choose from).
Next, you should decide whether to add SKU or not and choose attribute SKU code (a great variety of codes is available).
Other parameters, you may add to information displayed on Google, include category, color, manufacturer, brand, model, gtin, weight, condition, and custom properties.
As for the Category section, it allows you to enable categories in Rich Snippets and Open Graph. Besides, you can show/hide product offers and disable/enable the feature for NOINDEX Robots.
The Page section contains only two parameters: Enable In Open Graph and Enable In Twitter Cards.
Website settings enables you to activate Rich Snippets, Open Graph, and Twitter Cards; add website description; and specify its name.
As for Merchant (Seller) settings, they contains a lot of various parameters. First of all, you enable/disable merchant information in Rich Snippets. Then, you add a description, choose a seller type according to Schema.org (there are a lot of variants available), and add social links.
Other parameters include name, phone, fax, email, location, region, street, and ZIP code.
In Breadcrumbs, enable/disable the feature and configure two other parameters:
And in Common, you specify your Twitter username.
Google and Social Media
This is how search results for ‘mageworx seo’ are displayed on Google after you install and configure the extension:
In this is business content markup the Mageworx Extended Rich Snippets extension provides:
As for social media services (Open Graph support), your links get the following look:
The Mageworx Extended Rich Snippets Magento 2 extension and the Rich Snippets Magento 1 module essentially improve your appearance on Google and social networks. We’ve just illustrated how cool your products are displayed among other search results and how good your links look on social media if you use the tool. And you not only improve the way they look, but also enhance SEO, that makes the extension even more valuable. Besides, you don’t have to deal with complex customizations, since all settings are available in one place and the module do not require any additional knowledge: you only specify the information you already know.
As for price, the Mageworx Extended Rich Snippets Magento 2 extension costs $99. For the Magento 1 module, Mageworx charges $79. In case of both tools, you get free lifetime updates and bug fixes. And if you already use Magento 1 module but want to upgrade to Magento 2, Mageworx offers a 50% discount for the upgrade!