Despite both Magento 1 and Magento 2 are SEO-friendly platforms, there is still room for improvement in this area since SEO has vital importance for every ecommerce business. Therefore, the platform offers a lot of third-party solutions, such as Mageworx Magento 2 SEO Suite or Amasty SEO Toolkit (other Magento SEO Extensions). Today, we are going to dive deep into the functionality of the Mirasvit Advanced SEO Suite. The module is already available for Magento 2 and 1, so you can use it on any version of your platform. If you are looking for a powerful Magento extension for SEO compliance of your ecommerce storefront, you came to the right place. Mirasvit Advanced SEO Suite will help you tune your Magento website for visitors, providing lots of automatic SEO settings. Thus, you get a chance not only to save your time but also eliminate the need to hire expensive SEO specialists. We compare Mirasvit and Mageworx SEO solutions here: Magento 2 SEO Suites Comparison.
The extension has a very user-friendly backend, as well as a transparent frontend interface (both are described further in this post). Key areas where Mirasvit Advanced SEO Suite for Magento 2 and 1 works include robots meta headers, canonical URLs, H1 tags, metadata, and image alt tags.
The admin interface of the module enables you to create advanced SEO templates for different sections of your ecommerce store (e.g., products, categories, layered navigation); rewrite content according to modern SEO requirements; manage redirects; as well as create conditional rules to customize SEO workflows.
Another essential function we should mention before exploring the backend of the extension is a constant verification of the settings you specify. If everything is correct, the module shows comments in green. If something goes wrong, Mirasvit Advanced SEO Suite will prompt you with recommendations in red.
Table of contents
Advantages of the Mirasvit Advanced SEO Suite
Mirasvit highlights the following advantages of this SEO extension, and we fully agree with them:
- Robust SEO page analysis (you get a great SEO Toolbar designed to simplify your optimizations);
- Rich snippets (optimizing rich snippets has never been so easy);
- SEO settings for pages, categories, CMS pages, and layered navigation (you can optimize almost all elements of your Magento website);
- Ultimate SEO templates (Mirasvit Advanced SEO Suite lets you create as many templates as you wish);
- Meta tag rewrites (another stunning feature available with the module);
- Automated meta tags management (you no longer have to spend hours optimizing your meta tags);
- Advanced sitemap (easily create both HTML and XML sitemaps);
- Control over store redirects (it has never been so fast and easy);
- Canonical URLs (you can easily configure all your canonical URLs);
- Better search engine visibility (plus the ability to boost your CTR indicator).
Mirasvit Advanced SEO Suite: Backend
Let’s see how the extension works from the perspective of an admin user. The official demo illustrates the following backend elements: Templates, Redirects, SEO Rewrites, Canonical Rewrite, Autolinks, Site Map, and Settings. Below, we will describe their settings in detail.
First, let’s have a look at SEO templates available with Mirasvit Advanced SEO Suite for Magento 2 and 1. On the appropriate screen, you can see a grid with all available SEO templates. The grid includes such columns as ID, Internal name (of a rule), Template (settings), Rule Type, Is Active (status), Sort Order, Store, and Action (Edit or Delete). Besides, filtering options are available for each column.
To edit a template, select an appropriate option in the Action column. Template information is divided into four tabs: General Information, Product Description, Conditions, and Rules Processing.
In General Information, you can set such parameters as an internal rule name, rule type, store view, sort order, meta title, meta keywords, meta description, and H1 title. Here, you can also change the position of Is Active toggle.
Then, you can choose a position for an SEO description and enter a text for the SEO description, as well as product short and full descriptions. Note that Mirasvit Advanced SEO Suite for Magento 2 and 1 automatically removes HTML tags and unnecessary white spaces from Description. Besides, it is possible to use variables in the template.
As for the Conditions tab, here you can add extra conditions based on product attributes, or leave it blank. Creating the main condition, as well as several sub-conditions, is possible.
Rules Processing tab lets you enable or disable Stop Further Rules Processing and Apply to Child Categories features. In case you activate the Stop Further Rules Processing feature, the template will be applied to the page despite other rules with higher sort order value are applicable.
Now, let’s have a look at the Redirects screen. There is also a grid that supports bulk actions, allowing you to quickly change status or delete redirects. As for the columns of the grid, they are: ID, Request URL, Target URL, Redirect type, Redirect only if request URL can’t be found (404), Comments, Status, Store View, and Action. You can add a new redirect or edit the existing ones from this page.
Let’s see how one of the created redirects work. First of all, you should specify the request and target URLs. Note that it is possible to use wildcards in case of request URL.
Next, you can select a redirect type and click on the toggle if a visitor should be redirected only if a request URL cannot be found. Here, it is also possible to leave comments, set a status (Is Active – Yes/No), and choose a store view. Do not forget to save changes.
Thus, Mirasvit Advanced SEO Suite for Magento 2 and 1 provides the ability to get more orders even from error pages.
As for SEO rewrites, they are also available in a separate grid. All available columns here are: ID, URL, Is Active, Description, Meta Title, Meta Keywords, Meta Description, Sort Order, Store, and Action. From the Action column, you can delete particular rewrites. Besides, it is possible to add a new rewrite or edit the existing ones on this screen.
On the edit rewrite page, you can specify a URL pattern or action name, enable or disable the rewrite (Is Active – Yes/No), set its sorting order, and decide where it should be visible. Here, you can also change the title and meta data (title, keywords, description).
On the same page, there is the SEO Description section, where you can choose a position for SEO description and change its text.
Note that SEO Rewrite rules are used for configuring meta tags, H1 headers, and SEO description for any store URLs. The rules are applied to chosen URLs but do not affect child categories. Note that Rewrites prevail over other SEO settings available in Templates.
You might need to use canonical rewrite when you want to add exceptional canonical links to some pages of your store. On the Canonical Rewrite interface, you will see a grid with the following columns: ID, Canonical URL, Status, Store View, Comments, and Action. Here you can also apply mass actions to delete or change the status of the chosen rewrites.
When adding a new canonical rewrite, in the General Information, you should enable or disable it (Is Active – Yes/No), specify Canonical URL, and pick store views.
Then, you should set Regular Conditions or use Regular expression for the pages that will use canonical link set in Canonical URL. In the Additional tab, you can specify Sort order and add Comments for admin use if necessary.
Another grid available in the extension’s backend is Autolinks. The grid has the following columns: ID, Keyword, URL, Sort Order, Store View, and Status.
To add a new link, you will need to specify Keyword, URL, URL Title, select URL Target, and enable or disable Nofollow. Then, set Number of substitutions, Sort order, Occurrence (first, last, or random), enable or disable the link (Is Active – Yes/No), pick the period when it is active, and select store views.
On the Site Map page, you can see all your sitemap files in the grid, which contains the ID, Filename, Path, Link for Google, Last Generated, Store View, and Action columns. There are appropriate filtering options for each column, excluding the Action column. As for available options, you can generate or add a new sitemap from this page.
Hit on a sitemap row, and you will see its page that contains just two fields: Filename and Path. Note that you can delete, reset, save and generate, or only save the sitemap here.
Mirasvit Advanced SEO Suite for Magento 2 and 1 provides the ability to optimize Google XML Sitemap automatically. The extension can hide specific CMS pages, add custom links, product images watermark, and product tag URLs, split sitemap into several files, as well as generate correct Google XML Sitemap files (links equal to canonical URLs are included).
Since an XML sitemap is aimed at search engines only (they do not understand an HTML sitemap), it has the following appearance:
Below, we will describe general settings of the Mirasvit Advanced SEO Suite for Magento 2 and 1 available in the Configuration section. All settings are available in three tabs: SEO, Extended Site Map, and Auto Links.
The SEO tab provides settings for Canonical URLs for meta headers, configurable, grouped, and bundle products, and cross-domain canonical URLs, as well as the ability to use the longest product URL as canonical and add ‘?p=’ to paginated content.
Besides, you can choose pages where Canonical URLs will not be used.
Another important option is related to robots meta headers. You can add as many items as you need.
Besides, you can set robots meta header for HTTPS and enable Link Rel=” next/prev”. For the Alternate configuration, you can enable Link Rel= “alternate” and hreflang (can be added automatically) and cut additional category data for alternate URL.
In the following section, you can configure SEO templates and rewrites.
As for the SEO Rich Snippets and Opengraph section, it contains lots of settings that are divided into seven tabs: Product Page, Category Page, CMS Page, Organization, Breadcrumbs, Twitter Card, and Search Box.
Product Page settings:
Category Page settings:
CMS Page settings:
Twitter Card settings:
Search Box settings:
With the Advanced SEO Suite module by Mirasvit, you get ultimate options for configuring your store rich snippets. The extension enables you to generate snippets for products with the following information: item description, image, and availability, payment and delivery methods, category, brand and model, other attributes, and more. As a result, you can make your categories look unlike others in search results. Besides, you can display full address and other contact information. To add Breadcrumbs to rich snippets of your product, you only need to choose Yes from the drop-down. Besides, Advanced SEO Suite provides you with the ability to integrate your Magento website pages into the social graph. In addition to adding Open Graph tags to product pages, the Magento 2 SEO module enables you to add them to category and CMS pages.
The Extended Settings section offers the following option:
In the SEO-friendly URLs Settings, the module allows configuring the following settings:
In the Image Settings, you can make your images more SEO-friendly by replacing their URLs and adding the Alt HTML attribute.
There is also the SEO Toolbar section on the SEO settings configuration page. It lets you enable the SEO toolbar for the frontend and decide users from which IPs will be able to access the toolbar.
As for the Extended Site Map tab, it enables you to fine-tune the frontend sitemap of your Magento website. Specify base URL path, meta data, H1 header, displayable elements and stores, and CMS pages that should be ignored. Here you can also specify additional links, exclude by pattern, and set a limit on the number of links on one page.
The Auto Links tab looks like this:
You can choose where to add links and from which tags to dismiss them. Besides, Mirasvit Advanced SEO Suite for Magento 2 and 1 lets you skip auto links for certain pages, specify paths of templates for adding links, as well as set the links limit per each page.
Mirasvit Advanced SEO Suite: Frontend
Now, we would like to draw your attention to the frontend elements of the Mirasvit Advanced SEO Suite Magento extension. First, let’s see how an HTML sitemap generated with the Mirasvit Advanced SEO Suite for Magento 2 and 1 looks like:
Mirasvit Advanced SEO Suite provides you with the ability to set the following frontend sitemap options: URL path, meta title, meta description, H1 header, CMS pages to ignore, and other. Also, you can add links and define link patterns that will be excluded.
Usually, a properly organized sitemap significantly improves user experience. Moreover, with the SEO suite module, you get a window that displays all information about the page and shows which steps are missing (the SEO Toolbar mentioned above):
It is also necessary to say a few more words about Canonical URL tags. With their help, you will be able to take control of the multiple versions of the same content. It makes canonical URL tags a perfect solution for managing configurable, grouped, and bundle products, as well as cross-domain content. Furthermore, Mirasvit Advanced SEO Suite for Magento 2 and 1 enables you to choose pages where canonical URL tags will not be used.
The module fully supports “alternate” and “next”/”prev” relationship tags. Besides, it lets you limit the meta title and description length. It is important since every search engine has a limitation of characters for each website snippet. Note that the recommended meta title should not include more than 55 symbols, while the limit for the meta description is 90 symbols.
Did you know that cross-linking is one of the most robust SEO features? Mirasvit Advanced SEO Suite for Magento 2 and 1 lets you fully leverage the potential of cross links, providing the ability to create a list of pages where the module will automatically add links. The feature works as follows: for a page example.com/keyword, the extension generates an auto link and inserts it into that keyword on the CMS, product, and category pages. The number of links per page can be limited.
On the Magento frontend, this feature looks like this:
SEO becomes a piece of cake with the Mirasvit Advanced SEO Suite. Install the extension, and you will forget about third-party specialists since the module offers all the necessary SEO options. The module costs just $149, and you can purchase it here: