We’ve already reviewed Magento 2 customer segmentation extension by Mirasvit, and today it’s time to pay attention to its closest competitor – Amasty Customer Segmentation Magento 2 module. In the following post, you will find all its features described. Besides, we provide a detailed backend guide. The tool allows you to segment both registered customers and guests by various parameters to provide more precise marketing and better personalization.
- Segmentation of registered customers;
- Support for guest visitors;
- Various parameters to create segments;
- Support for complex rules and condition combinations;
- Automated updates via cron;
- Segments export.
The Magento 2 customer segmentation extension provides literally unlimited possibilities when it comes to arranging customers into groups. The module allows creating any number of rules on the basis on various parameters. You can fully leverage the following customer-related criteria:
- Website – a place of visit, purchase, registration, and more;
- Customer group – you can not only match Magento customer groups vs. segments, but leverage both;
- Gender – another parameter to create Magento customer segments;
- First/middle and last name – even this parameter can be used as a basis of a new segment;
- Days from the last visit/registration – filter out customers who often return to your Magento 2 website;
- Days before birthday – always be ready to congratulate your clients;
- And many more.
The Amasty’s Magento customer segmentation extension is not only powerful but also easy to use. It allows specifying attributes that should be used in rule conditions. As a result, you get lightning fast rule creation. Furthermore, when the rule is created, the module starts segmentation automatically. As a result, you get all the necessary data in a handy grid.
In addition to various customer data, the Amasty Customer Segmentation Magento 2 plugin provides the ability to leverage shopping cart information. Consequently, you can sort customers depending on what, when, and in which quantity they add to cart. The list of Magento customer segments is always updated by cron, so the Magento 2 customer segmentation extension provides only relevant information. You can create hourly, daily, weekly, or monthly updates. Furthermore, the module allows updating everything manually, which is especially useful if you created a weekly schedule, there are 3 more days left to the update, but you need the segmentation data right now. It is also possible to run the update and export segmentation lists via XML or CSV any time.
If the mentioned above data types are not enough for creating as many segments as you need, we have some good news: the Amasty Customer Segmentation Magento 2 module provides order based segmentation as well. There are tons of order parameters that can be freely used for creating Magento customer segments. For instance, the number of days after the last/first order was completed, payment or shipping methods used to complete the order, the number of purchased items (with attributes filter), and more.
Furthermore, it is possible to sort registered customers by the number of viewed products. Products added to wishlists can also be used as a basis of segmentation.
As for the guest support, the Magento customer segmentation extension allows using various order information, billing and shipping address, and shopping cart attributes to add them to different Magento customer segments.
These were all key features of the plugin, so let’s take a look at how the extension works. Before we proceed to the backend part of the Magento 2 Customer Segmentation module, have a look at some of its reviews:
First of all, it is necessary to go to Stores -> Settings -> Configuration -> Amasty Extensions -> Customers Segmentation. Here, you can enable/disable attributes that will be used in segmentation rules for registered customers:
Besides, you can add order attributes to customer segmentation rules. Note that you should install Amasty Order Attributes to leverage this option.
Next, select cron execution time. The Magento 2 customer segmentation extension offers the following options: Hourly, Two Times Per Day, Daily, Weekly, or Monthly.
Now, go to Customers -> Customer Segments -> Manage Segments. There is a grid with all segments on this page. The grid displays a segment ID, name, status, and website. You can edit each segment, as well as delete multiple segments in bulk.
While editing an already existing segment or adding a new one, you have to deal with 4 tabs: Segment Information, Conditions, Matched Guests, and Matched Customers. Let’s explore each tab.
In the Segment Information section of the Magento 2 customer segmentation extension, specify a segment name, add its description, select a store view, and set a status (Active or Inactive).
Next, create conditions. Note that each Magento customer segment can combine multiple rules. Also, note that particular attributes are available for registered customers only, so rules on their basis won’t work for guests.
Two other tabs of the Magento 2 customer segmentation extension backend contain grids that display customers and guests that belong to the segment. Each grid shows the following data:
- Customer ID;
- First Name;
- Last Name;
- Customer Since.
You can export all this data in the following way:
Magento 2 Customer Segmentation 1.1.0
- Compatibility with Amasty Order Attributes and Amasty Customer Attributes was introduced, allowing to use custom attributes for segmentation.
To get more benefits from the Amasty Customer Segmentation Magento 2 extension, we recommend you to connect it to the company’s Follow Up Email. As a result, you will easily send highly targeted emails with a better conversion rate. Of course, the list of supported tools is not as huge as Mirasvit provides, but we still have a reliable tool designed to create multiple Magento customer segments with ease. The price of the Magento 2 customer segmentation extension is $199, and you can purchase it here: