"Customer Segments"

Amasty Customer Segmentation Magento 2 Extension

- E-Commerce, Magento 2

Magento 2 Customer Segmentation Extension

We’ve already reviewed Magento 2 customer segmentation extension by Mirasvit, and today it’s time to pay attention to its closest competitor – Amasty Customer Segmentation Magento 2 module. In the following post, you will find all its personalization features described. Besides, we provide a detailed backend guide. The tool allows you to segment both registered customers and guests by various parameters to establish more precise marketing and better personalization. Continue Reading

Magento 2 Backend Exploration: Customer Segments

- E-Commerce, Magento 2

Magento 2 customer segments

Magento 2 Commerce provides a feature that allows you to display content and promotions to specific customers more precisely. Meet Magento 2 customer segments! This tool leverages such properties as customer address, order history, shopping cart contents, and others to optimize the way you interact with store visitors. You can use targeted segments to implement various marketing initiatives, including shopping cart price rules and banners. Besides, Magento 2 provides the ability to generate corresponding reports. In the following article, we shed light on how the appropriate Magento 2 section looks and what you can do there. Continue Reading