"Customer Segmentation"

Magento AI Extensions to Unlock Smarter Search, Support & Content Creation

- AI, Magento 2

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Artificial Intelligence is no longer the future of e-commerce — it’s the present. However, it holds great promise for many platforms, and today, we’ll focus on Magento AI. From predictive analytics that anticipates customer needs to chatbots offering seamless support, AI has redefined how businesses engage with their audiences, and Magento is at the forefront of this transformation.

Magento seamlessly connects the past and the future of e-commerce with its innovative AI extensions. By integrating tools like advanced search algorithms, AI-powered chatbots, and automated content generators, the platform enables merchants to respond to customer demands with precision and agility. But this isn’t just about surface-level improvements; AI in Magento goes deeper, streamlining backend processes, optimizing inventory management, and offering data-driven insights that reshape decision-making.

Whether you’re looking to deliver hyper-relevant product recommendations or simplify workflows, Magento 2 AI has become the silent partner that ensures your e-commerce venture isn’t just surviving but thriving. In the following sections, we’ll explore top Magento AI extensions and how they empower businesses to stay ahead of the curve in an increasingly competitive market. Continue Reading

Amasty Customer Segmentation Magento 2 Extension

- E-Commerce, Magento 2

Magento 2 Customer Segmentation Extension

We’ve already reviewed Magento 2 customer segmentation extension by Mirasvit, and today it’s time to pay attention to its closest competitor – Amasty Customer Segmentation Magento 2 module. In the following post, you will find all its personalization features described. Besides, we provide a detailed backend guide. The tool allows you to segment both registered customers and guests by various parameters to establish more precise marketing and better personalization. Continue Reading

Aheadworks B2B Magento 2 Extensions

- E-Commerce, Magento 2

In this post, we provide an overview of B2B extensions developed by Aheadworks for Magento 2 sites. All of the described modules add vital functionality to ecommerce stores and provide advanced features for improving the user experience of both B2B and B2C customers. By implementing the Aheadworks business-to-business solutions, you will be able to offer extended payment options, fine-tune your business strategy on the basis of customer segments, differentiate pricing policy for your products, and personalize your marketing campaigns. 

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Aheadworks Customer Segmentation Magento 2 Extension

- E-Commerce, Magento 2

Today, we want to make you familiar with a robust tool designed to increase the efficiency of marketing campaigns on a Magento 2 store – the Customer Segmentation extension by Aheadworks. The module extends the default platform’s possibilities related to customer groups and personalization. By leveraging the Magento 2 extension’s settings, you can set certain rule conditions based on a wide range of parameters that will define how customers should be divided into segments. Such functionality helps merchants personalize promotions and discount policy and increase customer engagement. Below, we look closer at the core features of the customer segments Magento 2 module and show how it works from the admin perspective. Continue Reading