We’ve already reviewed the Amasty Abandoned Cart Email extension. This time, we want to pay separate attention to another robust tool developed by the company – the Follow Up Email module for Magento 2. Below, we shed light on its core features and describe the backend functionality. You can discover our comparison of cart abandonment and follow up plugins here: Magento 2 Follow Up Email Extensions Comparison.
The Magento 2 Follow Up extension by Amasty is designed to decrease the cart abandonment rate and increase sales by sending various follow-up emails triggered by specific customer actions. With this Magento 2 email module, you can configure flexible rules for sending various types of emails automatically and improve communication with your clients.
When configuring a follow up email, you can use numerous events as a trigger for email dispatch, like the customer order history, actions with wishlists, newsletter subscription, order statuses, change of a customer group, birthday date, and other user activity. This way, you can inform customers about products back to stock, send special offers, greet them with a birthday, and more to increase the efficiency of your marketing campaigns and incentivize shoppers to make purchases on your store.
Here is the list of the module’s core features:
- Support for order statuses: you can freely create triggers for different order statuses.
- Support for wishlists: wishlist items may be considered as a trigger as well.
- Winback emails: you can motivate customers to come back to your store if they were not active for some time.
- Automatic generation of discount coupons: the extension is pre-integrated with discount coupons.
- Customizable email templates: you can utilize pre-made templates and customize their design.
- Schedules: create a schedule for a fully automated email dispatch.
- Emails blacklist: you can add addresses of particular customers to the blacklist to avoid sending emails to them.
- Google Analytics integration: use the popular service to collect and analyze stats data.
The support for different order statuses allows providing buyers with tracking information. It is possible to send different follow-ups when an order is created, shipped, invoiced, completed, or canceled.
As we’ve just mentioned, you can fully connect wishlists to your follow-up email campaign. Configure the extension to send emails when a new wishlist is created. To make your message more specific, send automated follow-ups when an item from a wishlist gets a special price. Furthermore, if a wishlist product is out of stock, the Magento 2 follow up module can quickly inform a customer about restocking. Wishlist sharing may be considered a trigger as well.
Furthermore, you can create previous order-based promotions, which allow selling more products by offering your customers up-selling, related, or cross-selling items. Don’t waste your chance to increase sales with the Amasty Magento 2 Follow Up extension! Alternatively, you can create review reminders. It is only necessary to specify a period after the purchase to send an email message.
Besides, you can ask customers to return to your store if they haven’t logged in for a specified period. Thus, you can increase the number of repeated purchases. Also, don’t forget about birthday greetings since they also help boost sales and make customers more loyal to your brand.
Moving a customer to a new group may be used as a trigger as well. If you decided to create a new customer group for VIP customers and associate specific clients with it, they will receive notifications. Besides, the Amasty Follow Up Magento 2 extension may be used as an additional layer of motivation for newly registered customers to subscribe to your newsletter.
There are dozens of other opportunities to use the module. Check the extension’s official page for further information. Below, we shed light on its backend appearance.
First of all, let’s go to Stores -> Settings -> Configuration -> Amasty Extensions -> Follow Up Email. Here, you will see six tabs: General, Sender Details, Import Blacklist, Testing, Emails, and Cronjob Information.
The first one allows enabling/disabling the usage of coupons for all customers, setting the winback period, and setting the period after which records of sent emails should be removed from the History grid. Here, you can also specify the birthday offset to send the corresponding follow-ups before the actual birthday date.
Under Sender Details, specify a sender name and email. Additionally, you can specify another email address for sending email copies.
The Import Blacklist tab allows importing a CSV file with emails to which the extension won’t send follow-ups.
Under Testing, specify a recipient email to test Magento 2 follow-ups and enable the safe mode when emails are sent to the specified address only.
The Emails tab allows selecting templates for the header and footer.
In Cronjob Information, you can check the details on the 5 last cron jobs.
Now, when you know how to configure the Magento 2 follow up email by Amasty, let’s go to Marketing -> Follow Up Email -> Rules. Here, you can see a grid with all created follow up rules. For each rule, the grid displays ID, status, and name. It is possible to edit each rule here.
While editing a rule, you will deal with six tabs with settings: General, Stores & Customer Groups, Sender Details, Google Analytics, Schedule, and Test.
The first tab allows specifying a rule name. Next, you can see the start event. Note that the Magento 2 Follow Up extension by Amasty doesn’t let you send emails after a cart is abandoned – you need a separate module to achieve this goal. Next, chose a cancellation event, decide whether to send the follow-ups only to subscribed customers, and select the rule’s status (active/inactive).
In Stores and Customer Groups, select store views and customer groups to narrow down the audience to which the rule is applied.
The Sender Details tab allows specifying information alternative to the data set in the configuration section.
In Google Analytics, specify Campaign Source, Campaign Medium, Campaign Name, Campaign Term, and Campaign Content.
In Schedule, specify a time interval for sending an email queue and add a discount (optionally).
The Test tab allows sending test emails.
All email queues are gathered in a grid under Marketing -> Follow Up Email -> Emails Queue. The grid displays a queue ID and rule, customer name and email, delay period, coupon code, and schedule.
The History grid is available under Marketing -> Follow Up Email -> History. It shows such parameters as ID, Rule, Order ID, Customer Name, Customer Email, Status, Cancellation Reason, Sent At, and Coupon.
Under Marketing -> Follow Up Email -> Blacklist, you can find blacklisted email addresses. Note that it is possible to edit each address.
Magento 2 Follow Up Email 1.2.11
- Now it is possible to view and manage all cron tasks on the Cron Tasks List grid.
- A new feature was added: automatic removal of sent emails from history.
- 6 pre-configured email templates for every Start Event were implemented.
- 2 new product list designs were added: ‘table_modern’ and ‘list_modern’.
Magento 2 Follow Up Email 1.1.4
- The Birthday Offset option was added, which allows sending emails before the actual birthday date.
Amasty offers a fully-featured follow-up extension for Magento 2 that can be used for any case. Just turn on your imagination to streamline the module and get the most out of it. Note that it doesn’t support abandoned cart follow-ups, so you need to buy this extension separately – Amasty Abandoned Cart Email Module. As for other cases, the plugin acts as a robust module with all the necessary features. Furthermore, the backend interface of the tool is user-friendly and intuitive so that you won’t have any difficulties creating a new email campaign. The price of the extension is $299, and you can get it here: