Abandonment of shopping carts happens very often. The cart abandonment rate in ecommerce varies between 60% and 80%, while an average rate makes up almost 68%. The less this rate is, the more purchases you get, so it is extremely important to minimize the number of abandoned carts. You can achieve this goal with the aid of appropriate Magento 2 extensions that motivate your customers to return to your Magento 2 website and complete the purchase. The best Magento 2 shopping cart modules are gathered in this article. As for 1.x extensions, they are gathered here: Magento Shopping cart abandonment.
Amasty offers a robust Magento 2 tool for creating cart abandonment emails. The module lets you automatically send messages to customers after they left carts without purchasing chosen goods. By sending personalized email reminders to potential customers, you increase the chances of returning to your website and finalizing the checkout.
The Amasty abandoned cart Magento 2 extension allows creating multiple email templates with an unlimited number of rules to reach different customer groups. It is possible to customize the email templates according to your needs: you can show products from a customer’s cart as a list or grid, insert variables in the email content, and display a new cart subtotal with a discounted price.
After selecting an appropriate email template and setting cart rule conditions, admin users create a schedule with a chain of emails that are automatically sent according to the specified delivery time. Moreover, the Amasty Magento 2 cart abandonment module helps decrease the current cart abandonment rate and gain additional loyalty by offering discount coupons in the email reminders.
Another amazing feature of the Amasty abandoned cart reminder plugin is access to reports with the statistics on the cart abandonment rate and efficiency of your email campaigns. Moreover, you can track your email campaigns with the Google Analytics tool or other tools available with the Amasty abandoned cart recovery module.
Another Magento 2 cart abandonment tool offered by Amasty allows configuring follow-up emails based on the specified rules. Email triggering rules are based on various actions performed by the customer. The extension provides a broad selection of events that can be used as a basis for sending an email reminder, including order status, customer registration, newsletter subscription, a customer’s birthday, items in the wishlist, and more.
By using order status events, you help customers track their orders. When applying Wishlist triggers, you can inform your clients when their favorite products are back in stock or on sale. Triggers from the Customer group let you send special offers to customers on their birthday or in case of a long period of inactivity, inform about the change of a customer group, and more. This way, you can create emails that will be automatically sent out on various occasions and motivate customers to come back to your store.
The Amasty Magento 2 Follow Up Email extension allows setting a schedule for automatic email dispatch. Besides, you can include a discount coupon in the follow-up email to add more incentives for customers to make a purchase on your store. Coupon codes are generated automatically.
Furthermore, it is possible to create a blacklist with the email addresses of customers to whom you don’t want to send email reminders.
Mirasvit offers another robust follow up email solution that significantly decreases the cart abandonment rate. With this Magento 2 tool, you will enhance your conversion rate and drive more sales. The price of Mirasvit Follow Up Email is the same as the Amasty solution mentioned above, and it offers all features necessary for reducing cart abandonment rate to the minimum.
The Mirasvit Magento 2 follow-up emails module comes with 4 ready-to-use email campaigns – Abandoned Cart Recovery, Customer Engagement, Customer Re-Engagement, and Sales Follow-Up. Each campaign includes several email triggers that can be customized and extended with new custom event triggers. When adding a trigger, you can set its activity period and select store views where it will be enabled. The Mirasvit Follow Up Email extension gives you access to more than 20 triggering events, allowing users to send personalized emails on various occasions. Also, note that there are no limitations on the number of emails included in a particular trigger’s email chain.
The Mirasvit email campaign Magento 2 module provides a separate grid where you can view and manage created email templates and add new ones. The template edit screen allows users to type in a code for the header, content, and footer of the message text separately, insert variables, preview the email, and switch between desktop and mobile views.
You can set a delivery time delay for each email and exclude selected days from the dispatch schedule. Moreover, you can add incentives for customers to return to your store and complete the purchase by including discount coupons in your messages. Besides, it is possible to display relevant cross-sell and up-sell products in the email message.
Follow Up Email for Magento 2 by AheadWorks reacts to various activities performed by customers on your ecommerce website. The extension automatically sends predefined follow-up messages, which helps prevent cart abandonment or engage visitors to do a specific action.
The shopping cart abandonment Magento 2 module comes with 8 predefined events that act as a trigger for sending a follow-up email. Besides cart abandonment, you can choose the following triggers as a basis of your email campaign: change of the order status; new customer registration; newsletter subscription; review submission; changes in the wishlist contents; customer birthday; or any other customer activity. You can see the stats on the number of sent, opened, and clicked messages for each event. Moreover, the Aheadworks cart abandonment emails module provides data on the open and click rate for each email linked to an event.
Besides, each follow up case has a built-in email template. You can create a custom name for emails in the chain, set up a schedule for sending them within a specified interval, and enable A/B testing mode to compare several versions of the same email. It is also necessary to mention that you get a WYSIWYG editor and the ability to set custom conditions.
The Aheadworks Magento 2 follow-up email module’s backend configuration is very simple and will not take much time to set all the necessary settings.
Another ad-hoc and affordable extension for abandoned cart recoveries released by Aheadworks is Abandoned Cart Email for Magento 2 stores. The module is equipped with all the necessary functions for recovering abandoned shopping carts and returning customers to an online store.
The Aheadworks abandoned cart reminder extension enables store managers to set up flexible conditions to send out targeted emails. By selecting appropriate store views and customer groups, you will narrow down the recipients of your abandoned cart emails. Besides, the Magento 2 module lets creating email dispatch rules based on the selected cart and product attributes, as well as product types.
All abandoned cart emails sent to customers contain a link that will forward a user to the checkout page on your store, which adds incentives for completing a purchase. It is also possible to generate coupon codes and insert them in the email message, offering shoppers lucrative discounts. Emails are sent according to the specified schedule. Also, note that the Magento 2 abandoned cart recovery module by Aheadworks supports images in the email message text and allows sending reminders to guest visitors.
Before saving changes in your email template, you can check its appearance in the preview mode. The same action can be performed from the mail log screen.
Aitoc offers another useful tool designed to decrease cart abandonment in Magento 2. The company’s extension sends auto-reminders about both abandoned carts and bounced orders. As a store owner, you can send up to three follow up emails with coupons and links to recovered carts. Thus, the Aitoc Abandoned Cart Alerts extension helps bring back customers with unfinalized purchases and recover lost sales.
MageWorx offers a tool designed to decrease Magento 2 cart abandonment. The extension sends automated abandoned cart reminders with one-click cart recovery and customer auto-login. As a store administrator, you can include coupons in the emails. Convenient cart alert management and detailed cart recovery statistics make this module especially attractive. Note that some great features will be released with further updates:
Coupon usage stats;
Split test for multiple email campaigns;
Time spans between reminders.
Below you can see an email notification example:
Check our review for further information. Follow the link below to purchase the extension:
This Magento 2 extension also helps to recapture sales lost because of cart abandonment. Abandoned Cart Email provides the ability to send emails to customers with reminders about abandoned carts. As a store owner, you can set time intervals after which the reminder is sent and add coupons to emails.