Abandonment of shopping carts happens very often. An average abandonment rate in ecommerce is almost 68%, while it often varies between 60% and 80%. The less this rate is, the more purchases you get, so it is extremely important to minimize the number of abandoned carts. And you can easily achieve this goal with the aid of appropriate Magento 2 extensions that ask you customers to return to your Magento 2 website and complete the purchase. The best Magento 2 modules are gathered in this article, as for 1.x extensions, they are gathered here: Magento Shopping cart abandonment.
Amasty offers a robust Magento 2 tool for sending cart abandonment emails. The module lets you automatically send messages to customers after they left carts without purchasing chosen goods. With the extension, you can create multiple email templates with unlimited number of rules to reach different customer groups. This helps to decrease current cart abandonment rate and gain additional loyalty, since you can place discount coupons in reminders. Moreover, you can even track your email campaigns with the help of the Google Analytics tool or other tools available in Amasty Abandoned Cart Email.
This is how a schedule is created:
Follow Up Email for Magento 2 by AheadWorks reacts to various actions performed by your customers while they stay on your ecommerce website. The extension automatically sends predefined follow-up messages in order to prevent cart abandonment or engage visitors to something. There are 5 predefined events triggering a follow up email available with this shopping cart abandonment Magento 2 module. Besides, each follow up case has a built-in email template. It is also necessary to mention that you get a WYSIWYG editor and the ability to set custom conditions.
Backend configuration of the module is very simple:
“On February 15, 2017 Aheadworks released an ad-hoc and affordable extension for abandoned cart recoveries – Abandoned Cart Email for Magento 2 stores. Along with the small price (only $79) the module is equipped with all the necessary functions described above and able to effectively return customers.”
Mirasvit also offers a follow up email solution that significantly decreases cart abandonment rate. Besides, you will be able to enhance your conversion rate as well as drive more sales with this Magento 2 tool. Mirasvit Follow Up Email is cheaper than the aforementioned tool but offers all features necessary for reducing cart abandonment rate to minimum.
As for unlimited emails in a chain, they can be configured in the following way:
Another useful tool designed to decrease cart abandonment in Magento 2 is offered by Aitoc. The company’s extension sends auto-reminders about both abandoned carts and bounced orders. As a store owner, you can send up to three follow up emails with coupons and links to recovered carts. Thus, the Aitoc Abandoned Cart Alerts extension helps to bring back customers with unfinalized purchases and recover lost sales.
This Magento 2 extension also helps to recapture sales lost because of cart abandonment. Abandoned Cart Email provides the ability to send emails to customers with reminders about abandoned carts. As a store owner, you can set time intervals after which the reminder is sent and add coupons to emails.