Although cart abandonment is a huge ecommerce problem, you can easily decrease its influence on your business by using proper third-party extensions. Check the following two posts to discover the most reliable Magento 2 cart abandonment software solutions the ecosystem provides: Magento 2 Follow Up Email Extensions Comparison & Magento 2 Shopping Cart Abandonment. Below, we shed light on the module specified in both digests – Amasty Abandoned Cart Email for Magento 2. After you install the tool, the encouraging Magento 2 cart abandonment email will be automatically sent to a customer every time they leave a shopping cart without proceeding to checkout.
Every abandoned cart means a loss in profits for an ecommerce store. That’s why it is crucial to install an appropriate Magento 2 cart abandonment solution that will add the required functionality. The Magento 2 Abandoned Cart Email extension allows sending automated email reminders based on configured conditions to customers who left products in their shopping cart. By installing the Amasty abandoned cart recovery module, you increase the chances of customers returning to your store and completing their orders.
Table of contents
We want to start the exploration of the extension from its core features:
- Highly customizable Magento abandoned cart email templates;
- Flexible scheduling;
- Advanced targeting with unlimited rules;
- Automated coupon generation;
- Integration with Google Analytics;
- Emails blacklist;
- AJAX-based email address capturing (for guests);
- Support for store views and customer groups;
- Detailed reports with the statistics on the abandoned cart emails performance;
- Functionality to comply with EU GDPR requirements;
- Compatible with Amasty Jet Theme.
All these features look great, so let’s see how the re-engagement mechanism provided by the Amasty Abandoned Cart Email Magento 2 module helps to solve Magento shopping cart abandonment issues. First of all, you need to select a Magento abandoned cart email template. Note that it is highly customizable, so you can make your message more engaging and motivating.
Next, create a dispatch schedule. One email is often not enough to make a visitor return to your store and finish the purchase. Sometimes, it is necessary to send several messages and attach a discount coupon to add an extra layer of motivation to decrease the chances of Magento cart abandonment.
The last key step in your fight against cart abandonment is related to various specific conditions that can be configured in the backend. Don’t ignore this step since it allows you to create highly-targeted reminders that work much more efficiently.
With the flexible automatic reminder functionality, you can easily create various conditions for sending emails (as well as cancel them), set up a schedule for sending reminders, and use a test mode to see how everything works. Besides, you will be able to monitor your campaigns’ performance and moderate messages that are already in the queue.
The Amasty abandoned cart reminder plugin provides an analytical dashboard where you can view the stats on the cart abandonment rate and efficiency of your email campaigns. The reports also show data on the revenue made from recovering abandoned carts, the total number of restored carts, and the number of orders placed thanks to sending the emails. By analyzing the statistical data from the reports, you can make adjustments to your marketing strategy and increase your email campaigns’ performance.
As for highly customizable email templates, they let you choose how to show products: you can display all products from an abandoned cart in the reminder as a grid or list. Furthermore, it is possible to show such configuration options as color and size. Also, note that the Amasty Magento 2 abandoned cart reminder extension allows using variables to make your message more personalized. Moreover, to re-engage visitors to return to your website, you can display a new cart subtotal with a discounted price. A link to a shopping cart is also provided in the Magento 2 reminder email.
Now, when you know the key features of the Amasty Abandoned Cart Email Magento 2 extension, let’s discover its backend functionality and appearance.
First of all, we’d like to show you how to configure the module. The Magento 2 module’s configuration page is located under Stores -> Settings -> Configuration -> Amasty Extensions -> Abandoned Cart Email. All settings are split into six sections: General, Cronjob Information, Email Templates, Testing, Blacklist, and Debug (for Developers Only).
In the General section, first of all, you can disable coupon usage for different customers. Set “The coupon is available only for particular customer” to “Yes”, and only the reminder recipient will be able to use the coupon you provide. By enabling the “Trigger a rule no more than 1 time per quote” option, an abandoned cart email will be sent only one time no matter the cart conditions. Next, you can decide whether to send emails to registered customers only or everyone. We recommend you send them to guests as well. Then, you can specify the period after which sent emails will be removed from the log, enter a value for the number of related, up-sell, or cross-sell products displayed in the emails, and enable/disable saving emails of the guest customers from the EU.
Cronjob Information shows details on the 5 latest cron jobs.
In Email Templates, specify a sender name and email. Next, enable/disable the feature that allows sending email reminders only to your newsletter subscribers. Besides, you can specify an alternative email address to send a copy of all emails and select an email copy method (Bcc or Separate Email). Also, here you decide whether to replace image URLs with the ones without ‘pub’.
The Testing section allows users to disable sending reminders to customers to check the functionality of the module. Don’t forget to specify a recipient’s email address to test how well your reminders are.
In Blacklist, you can import a file with blacklisted email addresses.
In the last section, you should specify email domains for defining the emails triggering debug mode, if enabled. Enabling debug mode will allow you to check how the process of sending abandoned cart emails works.
Now, go to Marketing -> Abandoned Cart Email -> Campaigns. You can find all your rules for sending abandoned cart emails gathered in a grid here. The grid shows whether a campaign is active or not, displays its name and priority, and allows editing rule details. On the same page, you can add a new campaign rule.
Let’s see how a rule page is designed on the example of the Cart >$100 rule. The corresponding page contains six tabs: General, Stores & Customer Groups, Conditions, Schedule, Google Analytics, and Test.
Under the first tab, this Magento abandoned cart extension allows you to modify/specify rule name, select a status (Active/Inactive), set priority, and choose a cancel condition: Link from Email Clicked, Any Product Went Out of Stock, All Products Went Out of Stock. Despite the selected conditions, a placed order will always stop the reminder chain.
The Stores & Customer Groups tab contains two fields with settings. In the first one, you select store views where the rule will be applied. In the second field, the abandoned cart Magento extension contains a list of customer groups. You can leave empty or select all options to use the rule for any customer group.
As mentioned above, the Conditions tab is a place where you can make each rule more precise. There is the only condition in our example – a cart subtotal must be greater than $100. If the subtotal of the abandoned cart is less than $100, the remainder won’t be sent.
Now, let’s look at the Schedule tab in detail. Here, you can create a chain of emails linked to a particular schedule. For each reminder, it is possible to select an email template, specify the delivery time (the number of days, hours, and minutes after the abandonment), configure coupon usage (choose its type and discount amount), and enable shopping cart rules.
In Google Analytics, the Amasty Abandoned Cart Email Magento 2 extension allows specifying such parameters as campaign source, medium, term, content, and name. These parameters are enough to integrate your Magento 2 abandoned cart reminders with Google Analytics.
Below, you can see how test emails can be sent:
The queue of all reminders is available under Marketing -> Abandoned Cart Email -> Emails Queue. Note that abandoned cart notification emails can be edited, as well as canceled in bulk here.
As for email templates, you can find, modify, and create them under Marketing -> Communications -> Email Templates. The grid shows a Magento abandoned cart email template ID, template, time of creation/update, subject, and type (HTML or text). From the Action column, you can preview your emails.
While editing an email template, specify its name, enter a subject (variables are supported), and create template content (variables are also supported). Besides, it is possible to specify template styles.
Under Marketing -> Abandoned Cart Email -> History, you can check campaign rules, customer info, and coupons. The History grid also shows each email’s status, which lets you track if a reminder was successfully sent.
We’ve already mentioned that it is possible to upload a file with blacklisted emails in the configuration section of the Amasty Abandoned Cart Email Magento 2 module. At the same time, you can blacklist email addresses manually under Marketing -> Abandoned Cart Email -> Blacklist.
You only have to specify an email address that should be blacklisted and click Save.
To analyze the performance of the Magento 2 abandoned cart emails, navigate to Reports -> Abandoned Cart Reports. You can view the statistics per each website and for a selected date range here. The reports dashboard includes the following metrics:
Cart abandonment rate;
Potential revenue (that can be restored from abandoned carts);
Recovered revenue (the actual amount of money gained from recovered carts);
- Abandoned cart email efficiency (the ratio of the number of orders placed to the number of emails sent);
The number of sent emails;
- The number of restored carts;
The number of orders placed after sending the abandoned cart reminders.
Now, we want to show you an example of how a reminder can be designed. It informs about the abandoned cart, provides contacts, offers a coupon code, shows products from the cart, displays new subtotal and a direct link to the checkout, and allows a customer to unsubscribe from reminders.
Magento 2 Abandoned Cart Email 1.9.14
- Unit tests were added to the Geo IP Data module.
Magento 2 Abandoned Cart Email 1.8.2
- Now it is possible to manage all existing cron tasks on the Cron Tasks List grid in the backend.
- Abandoned cart reports were added to the Magento Admin.
Magento 2 Abandoned Cart Email 1.7.0
- Now it is possible to include up-sell, cross-sell, related, and wishlist products in the email reminder templates.
- A section with information on the status of up to 5 lastest cronjobs was added to the extension configuration.
Magento 2 Abandoned Cart Email 1.6.5
- A new configuration setting was added: now it is possible to enable/disable sending email reminders only to newsletter subscribers.
Magento 2 Abandoned Cart Email 1.5.1
Compliance with the latest GDPR requirements was implemented.
The information section was added to the Configuration page.
Magento 2 Abandoned Cart Email 1.4.0
“Send the Same Coupon Again” checkbox added: coupon codes can be re-sent in subsequent emails.
Log of the sent emails can be removed automatically now.
Magento 2 Abandoned Cart Email 1.3.1
- A new function was added: ‘Reply to’ headers in email configuration.
- Email headers can be set on the per-store level.
Magento 2 Abandoned Cart Email 1.2.0
- A new option was added: now, you can show different greeting messages for guests and registered customers.
Magento 2 Abandoned Cart Email 1.0.5
- New cancel conditions based on stock availability were added.
- Multiple Cancel Conditions can be used now.
Cart abandonment is among the most common problems e-commerce merchants face every day. Cart abandonment rate is very high, and if you don’t take any action, it remains the same. Therefore, it is critical to use tools designed to reduce this poor index. Amasty Abandoned Cart Email for Magento 2 and 1 is among the cheapest but the most effective extensions that will bring buyers back to your store. The Magento 1 module costs only $119 with three months of free support. As for Magento 2 version, the extension’s price is $149. So, don’t hesitate to give it a try!