Magento 2 SEO Suites Comparison (Mirasvit vs Mageworx)

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Magento 2 SEO Suites Comparison Mirasvit vs Mageworx

In the following post, we try to find out how Mirasvit Advanced SEO Suite differs from Mageworx Magento 2 SEO Suite and vise versa. Both Magento 2 extensions provide a huge list of SEO enhancements that essentially improve ranking and turn default search engine optimization into fun. Time-consuming processes will no longer take much effort after you install one of the Magento 2 modules, and below we help you choose a solution that suits your ecommerce needs the most.

Download / Buy Mirasvit Advanced SEO Suite Magento 2 Extension

Download / Buy Mageworx Magento 2 SEO Suite Extension

Canonical URLs

The duplicate content issue a strong negative ranking factor. And since we are talking about ecommerce websites, this problem is especially painful due to the nature of online stores (lots of various ways to a single product page). But you can easily avoid it by setting canonical URLs. Thus, search engines will get only preferred version of store pages. So, what do our participants offer in this area?

The Mageworx Magento 2 SEO extension provides the ability to add canonical tags, a trailing slash, and a rel=next/prev tag. Besides, you can easily set a cross-domain canonical store URL, use pager for canonical tags related to each category, and adjust layered navigation by pointing appropriate pages to a current category or a filtered page. And you can utilize a hreflang tag. But what about Mirasvit?

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

With Mirasvit Advanced SEO Suit, you can use canonical tags for configurable, grouped, and bundle products. Besides, it is possible to leverage this feature for cross domain content as well as choose pages where canonical URL tags won’t be used. It is also necessary to mention that the Magento 2 module offers a great opportunity to streamline such relationship tags as alternate & hreflang as well as next and prev.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As you can see, both tools offer a great arsenal of canonical-related features, but are they good the same in other areas?

Crawling and Indexation

A reliable SEO tool should be powerful enough to help spiders crawl and index your Magento 2 store. Of course, search engines are able to cope with this task without any help from third-party Magento 2 extensions, but an additional improvement will essentially improve both spider’s productivity and your ranking.

Mageworx allows you to use the full potential of robots meta header. You can implement the feature for HTTPS pages, extra pages, and pages without content. Furthermore, it is possible to specify how many layered navigation filters will be forbidden from indexation.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

In its turn Mirasvit also allows you to streamline robots meta header. The Magento 2 module provides the ability to analyze this key indicator. And you can use it for all store pages including HTTPS pages.

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

HTML Sitemap

Although HTML sitemap is not a ranking factor, it affects SEO by increasing the usability of a website. Therefore, we created a separate section related to this kind of sitemap. So, what do our participants offer?

In case of Mageworx, you get a reliable tool that enables you to hierarchically arrange store links right in front of store visitors. You can display all stores, choose what products to display defining their order, as well as show categories and set a limit on their depth. Furthermore, the Mageworx Magento 2 SEO extension allows you to include any CMS pages as well as extra links into your HTML sitemap. Meta description and keywords can be added in the appropriate section of settings. And it’s possible to filter CMS pages in the CMS pages Grid.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As for Mirasvit, it also provides the ability to add meta data. Besides, you can choose what CMS pages should be excluded from the sitemap and specify its H1 header. Of course, Mirasvit Advanced SEO suite allows you to add almost anything to the frontend sitemap.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As you can see, both Magento 2 modules provide similar functionality but with slightly different approach and some unique features.

XML Sitemap

Right after describing the HTML sitemap functionality, we should tell a few words about XML sitemaps offered by Mirasvit and Mageworx. Since search engines do not see the HTML variation of a store structure, it is extremely important to provide them with a map written in a clear language.

Mageworx SEO Suite offers lots of settings designed to customize your XML sitemap as much as possible. You have separate sections for category, product, and CMS pages. Besides, you can adjust generation parameters, and set a limit on an XML file size and URLs per file. It is even possible to enable submission to robots.txt.

 Magento 2 SEO Suites Comparison: Mirasvit vs MageworxMagento 2 SEO Suites Comparison: Mirasvit vs Mageworx

In case of Mirasvit, you can create as much sitemap templates as possible. It is only necessary to specify two parameters: filename and path. And the extension enables you to hide specific CMS pages, add custom links and product tags URLs, split sitemap into multiple files with links equal to canonical URLs. And everything is done automatically.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Although both suites provide similar functionality, Mageworx adds more freedom (and manual work). Whether it is good or bad depends on your requirements: someone need a fully automated tool while others are looking for a highly customizable solution.

Cross Linking

Cross linking usually takes lots of time and effort, because you should create each link manually, but a robust SEO tool will be your number one time-saver. If you aren’t familiar with this SEO feature, it helps to emphasize the importance of a certain page by pointing on it from other pages of your store.

With Mageworx, you will effortlessly replace any targeted keyword with a link to any internal site page (product, category, or CMS). It is even possible to specify a store view to implement cross linking. And to avoid conflicts the Mageworx Magento 2 SEO Suite extension uses priority. Besides, you can set a limit on a maximum amount of replacements per page.

Configuration

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

New Template

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Choose Destination

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As for the Mirasvit Magento 2 module, it offers the same functionality but with some unique features. For instance, while creating a new template for cross linking, you can choose among 4 URL targets (Mageworx offers only 2), enable/disable nofollow, specify occurrence, status, and period when the template will be active.

 Configuration

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

New Template

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

The cross linking functionality of Mageworx Magento 2 SEO Suite and Mirasvit Advanced SEO suit is very similar, but Mirasvit offers more detailed adjustments.

SEO Templates

Perhaps, this is the most demanded SEO feature or at least the biggest time-saver.You create a template with meta data and keywords and optimize several product, category, or layered navigation pages in bulk.

With Mageworx, product SEO templates allow you to apply product attributes for meta titles, meta descriptions, meta keywords, product URL keys, H1 tags, as well as short and extended product descriptions.

Template Settings

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Product Template

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

With category page SEO templates, you can optimize category meta title, meta keywords, meta description, category description, and category SEO name.

 Category Template

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

It seems that Mirasvit is more flexible when it comes to SEO templates. It have a single section for all templates, but you can select one of three template types: Product, Category, and Results of layered navigation. Next, you add meta title, meta keywords, meta description, H1 title, SEO description, as well as short and full description; choose a store view to apply the template to, and specify a sort order.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

We think that such approach is more user-friendly and at the same time flexible, because everything is available in one grid and you have more fields in each template.

Rich Snippets and Open Graph

Provide your customers with detailed information about your ecommerce business and products right from search results with the help of rich snippets. Show a lot of additional information and you will trigger higher CTR.

From this perspective, Mageworx SEO suite allows you to create rich snippets for both product and category pages with such data as rating, reviews, availability, price, SKU, etc. It is also possible to activate the feature for company (in settings). Besides, you can generate customer and search engine-friendly breadcrumbs. Open Graph & Twitter cards are also available for better content sharing.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As for Mirasvit, it provides robust settings as well. There are 5 sections designed to optimize each aspect of a certain page or feature: Product, Category, Organization, Breadcrumbs, and Open Graph. For instance, Rich Snippets settings for product pages allow you to enable/disable such parameters as Item Image, Item Availability, Payment Methods, Delivery Methods, and Product Category. Besides, you can add various attributes including ones related to product dimensions and conditions.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Both Mirasvit and Mageworx have reliable Rich Snippets functionality.

Pagination Optimization

Mageworx offers a unique opportunity to optimize pagination pages. You can enable SEO-friendly URLs for them, use the “Page Var” parameter as well as add a page number to meta title and description.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

In case of Mirasvit, page numbers can be added to meta title and description as well in extended SEO settings.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Thus, pagination pages optimization is offered by both Magento 2 extensions.

Layered Navigation

We’ve already mentioned layered navigation improvements. While in case of Mageworx corresponding settings are separated among different parts of the extension’s interface, Mirasvit provides the ability to optimize all Layered Navigation settings with the help of templates.

Mageworx Layered Navigation Optimization

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

Mirasvit Layered Navigation Optimization

Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

 

SEO-Friendly Redirects

Provide customers and search engines with relevant information with the help of friendly redirects.

In case of Mageworx, it is possible to choose a redirect type, destination (Product Category or Priority Category), and time period to keep redirects on a website.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

As for Mirasvit, it is not possible to chose a redirect type, but you can create an unlimited number of redirect templates specifying such parameters as Request URL, Target URL, and store view. You can enable/disable the feature that allows redirects only if request URL can’t be found (404) and leave comments.

 Magento 2 SEO Suites Comparison: Mirasvit vs Mageworx

The SEO-Friendly Redirects are very similar as well.

Robots.txt Editor

Note that this feature is available in the default Magento functionality. Due to a built-in editor for robots.txt, you can manage its content without even leaving your store backend.

Price

As for price, it differs a lot. While the Mirasvit Advanced SEO Suite Magento 2 extension costs just $149, its competitor has a two times more expensive price tag, so you should spend $299 on it. But it is also necessary to mentions that MageWorx offers a 50% discount to all users who upgrade from the 1st version of the extension, which makes the software a lot more affordable.

Mirasvit Advanced SEO Suite vs Mageworx Magento 2 SEO Suite

Mageworx

Mirasvit

Canonical URLs:

– Canonical tag

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– Trailing slash

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– rel=next/prev tag

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– Cross-domain canonical URL

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– Canonical tags pager

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– hreflang tag

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– alternate tag

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Crawling and Indexation:

– Robots meta header

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– Exclude layered navigation filters

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HTML Sitemap:

– Custom content

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– Extra links

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– Meta description and title

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XML Sitemap:

– Manual customization

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– Automated optimization

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– Templates

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Cross Linking:

– Templates

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SEO Templates:

– Product page templates

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– Category page templates

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– Layered navigation page templates

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Rich Snippets

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Breadcrumbs

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Open Graph

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Pagination Optimization

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SEO-Friendly Redirects

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Robots.txt Editor

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Final Words

Although both Magento 2 extensions have very similar functionality, Mirasvit offers a strong competitive advantage when it comes to price. Besides, the extension has more advanced customizations for several SEO areas. And it seems that Mirasvit provides a more intuitive and user-friendly interface, but this aspect is individual, so it’s up to you to decide what Magento 2 module is more convenient. Perhaps, you are already a Magento 1 MageWorx user, so you can install the extension with the 50% discount.

Download / Buy Mirasvit Advanced SEO Suite Magento 2 Extension

Download / Buy Mageworx Magento 2 SEO Suite Extension