Building a differentiated pricing strategy for an ecommerce store is the key to gaining more profit and increase conversion rates. One of the options is to base your product prices on customer groups so that different customer segments will be not charged equally for the same products.
With the Mageworx Customer Group Prices module, you will be able to diversify product pricing depending on a customer group on your Magento 2 web store. Using the extension, you can personalize your marketing campaigns, create special offers for selected shoppers, and show higher prices for not registered or logged in users. In this way, you can motivate your store visitors to register on your website or engage them in some activities by offering discounts in return.
The Customer Group Prices extension allows creating an unlimited number of unique customer group pricing schemes and setting custom prices for any product or customer group. Let’s have a look at the module’s functionality and configuration settings.