Exploring Shopware: Essential Characteristics in Shopware 6 Settings

Below, we explore the Essential Characteristics screen of the Shopware 6 settings. If you are new to the system, the name of this configuration page won’t tell you much about what’s going on there. However, it is a useful and intuitive instrument that lets you display products in a slightly more advanced way so that your customers get more information while looking at a product page. In the following article, we shed light on the intent of this instrument, explain how to get to the corresponding page, and explore how to manage the Shopware 6 essential characteristics. Also, you will find recommendations on the related import/export processes as well as an FAQ section for those who want to explore the topic briefly.

Note that we provide Shopware integration with external platforms. Contact our support for further information or try our Improved Import & Export Extension for Shopware.

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Shopware 6 Essential Characteristics Explained

The first thing that springs to mind when you see the Essential Characteristics title in Shopware 6 is that you can use this page to tweak some basic functionalities of the platform. However, this section of settings is related to products only. 

You can use essential characteristics in Shopware 6 to display additional product information on the frontend, such as the basic price, manufacturer number, EAN, dimensions, properties, etc.

The system lets you create different templates which add the desired information to the checkout page. Thus, you inform customers about various nuances before they make a purchase.

Essential Characteristics in Shopware 6 Admin

Let’s see how to find the Essential Characteristics page in your administration. The corresponding screen is situated in the primary settings section of your administration. You can find it as follows:

• Go to your Shopware 6 administration;
• Open its main menu;
• Proceed to the Settings section;
• Open the Shop subsection;
• Hit the Essential Characteristics button.

That’s it! Now, let’s see how to manage essential characteristics templates in Shopware 6.

Managing Essential Characteristics Templates

You can manage templates for essential characteristics under Settings -> Shop -> Essential Characteristics. The corresponding page looks as follows: 

It lets you add new templates with the help of the Create new button. If you want to edit an existing template, use the context menu on the right and choose Edit. It also lets you delete templates.

Creating Templates with Essential Characteristics

As we’ve just mentioned, you can create templates with essential characteristics with the help of the Create new button situated on the main screen. The modules for creating templates looks as follows:

As you can see, it is divided into the following two sections: General Information and Values. The first one requires you to specify a name and a description of your new template. Create unique template names to simplify their selection when assigning to products.

The Values section provides the ability to define the data that will be displayed along with products that use the template.

You can add new values only after saving the template. Hit the Add Field button and the system will display the selection of field types: Property, Custom field, Product information, Unit price.

Depending on the selected field type, a further page displays, providing more options. The screen for Property looks as follows:

You can configure the Custom field by choosing the predefined values:

As for the Product information selection, it is associated with the following options:

Unit prices are assigned without additional windows:

Assigning Templates to Products

Now, when your new template is created, you have to assign it to products. Thus, the information from the template will be displayed at the checkout.

Go to the Products page in your administration and choose an item you want to assign your template with essential characteristics to. You can do that in the Essential Characteristics section of the Specifications tab.

Storefront view

As for the checkout, the information from the template displays as follows:

If you cannot see the information, make sure that your template is assigned to the product or the product contains the information requested by the template.

How to Import Essential Characteristics to Shopware 6

If you need to move data to Shopware 6, including products, you’ve come to the right place. With the help of our team, you can simplify and automate this process. We enhance data transfers to your e-commerce website, making them more efficient and admin-friendly. Contact our support for more details and try our Improved Import, Export & Mass Actions for Shopware. You can use it to import any entity to Shopware 6, including products. The module provides the ability to create a schedule of updates. As a result, all products are imported automatically. If they incorporate unknown attributes, you can apply mapping presets to them to make the transferred information suitable for Shopware 6. Please, consult our specialists regarding templates with essential characteristics as an entity that you move to your website.

Shopware 6 Essential Characteristics FAQ

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