The following article explains how to use custom names for export files in Shopware 6 when transferring data via FTP/SFTP. We not only explain the functionality behind the new feature of the Improved, Import, Export & Mass Actions app but also describe practical use cases and the benefits Custom FTP/SFTP Export File Name introduces. Continue Reading
Today, we explain a brand new time-saver for bulk operations in Shopware 6 — Product Import Behavior Control. Managing large product catalogs in Shopware 6 requires precision. One wrong setting during a bulk import can overwrite hours of manual work, reset custom descriptions, or create thousands of duplicate entries.
This guide explains how to use the Improved Import, Export & Mass Actions app and its three available import modes — Create & Update, Only Update, Only Create — to manage your catalog safely and efficiently. Continue Reading
The article below will help you track the progress of the Improved Import, Export & Mass Actions app for Shopware 6, as it collects changes related to the application’s new versions. Starting as a simple import and export solution with cron automation and basic mapping at the time of 1.0.0, the tool has developed into a robust data transfer instrument that offers advanced product property import and export, transfers from FTP, SFTP, Google Sheets, and Google Drive, email notifications, various update strategies, and other features. With each new release, the Improved Import becomes more powerful. You may view the module’s full evolution and the most recent features below.
Features
Managing tiered or rule-based pricing is a core requirement for many Shopware 6 stores — especially those dealing with B2B catalogs, wholesale structures, volume discounts, or regional pricing rules. Shopware supports these structures through Advanced Prices, which can be imported directly as part of a product update via the advanced_prices column in your CSV file.
This guide explains the complete structure of advanced pricing imports, how to format pricing tiers correctly, and what rules Shopware applies during automatic processing. Continue Reading
Managing prices across parent and variant products is one of the recurring challenges in Shopware 6 catalogs, especially when dealing with numerous variations and frequent pricing updates. In many stores, variants unintentionally accumulate outdated, inconsistent, or manually modified prices that no longer align with the parent product’s intended pricing structure.
To solve this, the Improved Import & Export Tool for Shopware 6 introduces a new field: price_inherited. This feature helps merchants enforce clean, consistent pricing by ensuring that variant products automatically inherit pricing from their parent.
This article explains how price_inherited works, why it matters, and how to use it effectively. Continue Reading
Managing product exports in Shopware 6 can quickly become complex — especially for merchants working with large catalogs that include hundreds or thousands of parent–variant combinations. Whether you need to export only parent products for a marketplace feed, extract only variants for a pricing update, or isolate variants of a specific configurable product, our improved filtering options make these tasks significantly easier.
This guide explains how Shopware 6 parent/variant filtering works, how to configure export profiles correctly, common use cases, and important limitations to keep in mind. You’ll also find best-practice recommendations and troubleshooting tips to help ensure clean and consistent export files every time.
This article is based on the new parent/variant export features available in the Shopware import/export app. Continue Reading
When managing an international store, pricing in one currency isn’t enough. Your Danish customers expect to see prices in DKK, your American audience in USD, and your German buyers in EUR — all while keeping margins and taxes consistent.
Until now, that kind of flexibility required complex manual mapping or custom code. But with our latest update, the Shopware Advanced Prices Import feature has become truly global.
We’ve rolled out complete multi-currency support, allowing you to import, calculate, and synchronize prices across all your currencies — automatically, intelligently, and in one go. Let’s explore this latest feature of the Improved Import, Export & Mass Actions app. Continue Reading
When it comes to running a successful e-commerce store in 2025, pricing isn’t just about setting a number — it’s a strategic tool that can make or break your revenue. That’s where Shopware pricing stands out. Designed for flexibility and scalability, Shopware 6 pricing allows merchants to adapt to diverse markets, customer groups, and business models with ease.
Whether you’re targeting wholesale customers with quantity-based discounts, adjusting for international currencies, or running time-limited promotions, Shopware’s price structure offers powerful features to support your goals. One of the most essential elements is advanced pricing — a feature that enables you to define tiered prices based on specific conditions, like purchase quantity or customer type.
In this guide, we’ll focus on how to leverage Shopware’s advanced pricing effectively, especially when managing large catalogs. You’ll discover:
Let’s dive in and explore how to gain full control over your Shopware pricing strategy.
Take full control of your Shopware 6 storefront with our latest update to the Improved Import, Export & Mass Actions app. We’re excited to introduce a powerful new feature — the markAsTopseller field — designed to make your product merchandising faster, smarter, and more automated than ever before.
With the new markAsTopseller field, you can now flag products as Topsellers directly in your import files, eliminating the need for manual tagging via the admin panel. Whether you’re launching a new collection, updating your seasonal catalog, or highlighting high-converting items, this feature helps you streamline your workflow and instantly boost product visibility across your storefront.
Perfect for merchants managing large inventories or fast-changing product lines, this update adds another layer of efficiency to your Shopware 6 product import process — all within the familiar interface of the Improved Import, Export & Mass Actions app.
Save time, stay flexible, and put your best products front and center — all with a single import. Continue Reading
Managing product categories during Shopware 6 import can be tedious, especially when you need to assign every single parent category manually. But what if there is a better way? The latest version of the Improved Import, Export & Mass Actions app lets you streamline this process. With the Auto-assign parent categories functionality, you can automate this process, making bulk imports faster, smarter, and error-free. Here’s everything you need to know about how to import products to Shopware 6 and automatically assign them to parent categories, why it matters, and how to start using it today. Continue Reading
