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Shopware | FireBear

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How to Boost Sales with Shopware 6 Cross Selling: The Ultimate 2025 Guide

- Shopware

Illustrative image for the Shopware 6 Cross Selling Guide with emojis on a blue background

Want to increase your average order value and improve customer experience? Shopware 6 cross selling helps you recommend complementary products, encouraging shoppers to add more to their carts. Whether it’s suggesting accessories for electronics, complete outfits in fashion, or must-have add-ons for home appliances, cross-selling is a proven way to drive revenue.

In this guide, we’ll walk you through everything you need to know — how to set up, import, and export cross-selling data in Shopware 6 — so you can automate recommendations and streamline your product strategy. Learn how to create dynamic product display, optimize manual assignments, and leverage bulk import/export to save time while boosting sales. Ready to make cross-selling work for your store? Let’s dive in! Continue Reading

Firebear Improved Import, Export & Mass Actions for Shopware 6 – Application Change Log

- Our extensions, Shopware

Shopware 6 import and export application

The article below will help you track the progress of the Improved Import, Export & Mass Actions app for Shopware 6, as it collects changes related to the application’s new versions. Starting as a simple import and export solution with cron automation and basic mapping at the time of 1.0.0, the tool has developed into a robust data transfer instrument that offers advanced product property import and export, transfers from FTP, SFTP, Google Sheets, and Google Drive, email notifications, various update strategies, and other features. With each new release, the Improved Import becomes more powerful. You may view the module’s full evolution and the most recent features below.

Extension Manual | Shopware app store

Version 1.0.44 (released 16.02.25)

Features

  • Product Import — Replace/Remove Categories: Users can now unassign products from existing categories during import.
  • Product Import — Assign Categories by UUID: Instead of using the full category path, users can now assign products to categories using category IDs.
  • Import Time Limit Increase: The maximum import duration has been extended from 48 to 72 hours, allowing for longer import jobs with large datasets.
  • Order Export — Enhanced Line Item Data: Order export now supports filling line item rows with order details.

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Best Shopify Alternatives for Small Businesses and Growing Brands

- BigCommerce, Magento 2, Shopify, Shopware

cover for shopify alternatives article that includes logos of Shopiffy, magento, bigcommerce, shopware, etc

Below, we’d like to draw your attention to some notable Shopify alternatives. While Shopify is often touted as a go-to platform for online stores, it’s not always the perfect match for every business. Beneath the intuitive Shopify admin, sleek interface, and extensive app ecosystem lie limitations that may push merchants to explore alternatives to Shopify.

We’ll guide you through a carefully curated selection of e-commerce platforms and help you determine which one best suits your business needs. Along the way, we’ll also introduce you to the challenges you might face when transitioning from Shopify to one of its alternatives — and provide practical solutions to overcome them. By the end, you’ll have a clear understanding of whether making the switch is worth it for your business. But first, let’s delve into the key reasons why many merchants consider leaving the Shopify ecosystem. Continue Reading

Choosing AI Chatbot For eCommerce: How to Find the Best Solution for Your Platform

- BigCommerce, E-Commerce, Magento 2, Shopify, Shopware

choosing the best ai chatbot for ecommerce

The ecommerce landscape is evolving rapidly, driven by the integration of cutting-edge technologies — and AI chatbots are no exception. In this guide, we delve into this emerging trend, navigating the complexities of artificial intelligence in ecommerce to provide a clear and insightful overview. It explores the transformative role of AI chatbots in ecommerce, detailing their advanced capabilities compared to traditional rule-based bots.

The article also features a breakdown of the best AI chatbots for popular platforms like Magento, Shopify, Shopware, and BigCommerce, offering insights into their features, integrations, and benefits. By the end, you’ll not only understand how AI chatbots are reshaping online retail but also discover their key benefits, empowering you to select the best AI chatbot for your ecommerce platform, regardless of the system you use.

With the growing demand for 24/7 support and personalized shopping journeys, AI-powered customer service is no longer a luxury — it’s a necessity. These intelligent systems allow online stores to manage high volumes of queries, offering everything from instant responses to tailored recommendations. From product discovery to post-purchase assistance, chatbots in ecommerce are redefining how businesses engage with buyers. By automating routine tasks and providing immediate, personalized interactions, the best AI chatbot for ecommerce ensures a seamless and efficient customer journey, setting the stage for increased satisfaction and higher conversion rates. Without further ado, let’s dive in. Continue Reading

E-Commerce Impulse Buys Guide: Boost Your Sales with Effective Strategies and Smart Tools

- BigCommerce, Magento 2, Shopify, Shopware

Impulse buys, impulse purchases guide

This guide explores the world of impulse buys, breaking down what they are, why they work, and how to leverage them on major platforms like Magento, Shopify, Shopware, and BigCommerce. By understanding the psychology behind impulse buying — from the thrill of limited-time offers to the comfort of customer reviews — you can build an experience that feels both spontaneous and satisfying for your customers.

Below, we dive into core motivators like scarcity, convenience, and emotional appeal and examine how to tailor these tactics on your platform. You’ll find actionable tips on using cross-sell tools, setting up dynamic pricing strategies, and integrating social proof to drive impulse buys strategically.

Finally, we explore which product categories perform best for impulse purchases, making it easier to target your offerings and drive higher average order values (AOV). Whether you’re a seasoned Magento user or just getting started on Shopify, this guide provides the insights to transform impulse buys from a happy accident into a strategic asset. Continue Reading

The Evolution of The Sales Consultant: From Human Expertise to AI-Powered Solutions

- AI, E-Commerce, Magento 2, Shopify, Shopware

The Evolution of The Sales Consultant: From Human Expertise to AI-Powered Solutions

Over the past decade, the role of the sales consultant has drastically transformed. While brick-and-mortar stores maintain traditional face-to-face interactions, the rise of e-commerce has shifted this role into the digital realm, utilizing phone, email, and chat for remote consultancy.

Now, with the advent of AI, virtual sales consultants use data to immediately respond to thousands of customer inquiries and offer product recommendations. While AI excels in speed, scalability, and personalization — especially in B2C environments — human sales consultants remain indispensable in complex B2B transactions that require deeper comprehension, empathy, and strategic thinking. This raises the question: will AI eventually replace sales consultants entirely?

In the sections that follow, we explore the evolving role of sales consultants, their impact on e-commerce, and how AI is reshaping customer interactions. Additionally, we look at key solutions the industry offers to balance the efficiency of AI with the irreplaceable qualities of human expertise in complex sales environments. Continue Reading

Decoding UPC Meaning: Your Ultimate Guide to Universal Product Codes in E-Commerce

- E-Commerce, Magento 2, Shopify, Shopware

cover for decoding upc meaning article

Universal Product Codes play a vital role in product identification and inventory management. Below, we explore the fundamentals of the UPC, their importance, and how businesses can leverage them to streamline operations, improve sales accuracy, and scale across global platforms. So, if you are looking for the decoded UPC meaning, you’ve come to the right place.

This guide covers everything from the core components of a UPC — like the Manufacturer Identification Number and Check Digit — to the difference between UPC and other codes such as SKU, GTIN, EAN, and ASIN. You’ll learn how to acquire UPCs, their advantages in inventory and sales management, and why standardizing the identification of your products is crucial for success.

Additionally, we’ll dive into how to effectively implement UPCs on leading e-commerce platforms like Magento, Shopify, and Shopware, ensuring you’re equipped to optimize product listings and inventory tracking across channels.

Whether you’re just starting or looking to expand globally, this comprehensive guide will help you master the essentials of UPC adoption and management for a more efficient and scalable business. And don’t miss our eCommerce glossary of terms to discover other useful insights.

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MSRP Meaning Uncovered: A Complete Guide to Manufacturer’s Suggested Retail Price in E-Commerce

- E-Commerce, Magento 2, Shopify, Shopware

MSRP Meaning explained - cover

Understanding the MSRP meaning is key to navigating the world of e-commerce pricing. The Manufacturer’s Suggested Retail Price is more than just a number — it’s a powerful tool that brings order to the chaos.

While some retailers might choose to price above or below the MSRP, this figure plays a crucial role in maintaining consistent pricing across sellers, preventing cutthroat price wars, and protecting the perceived value of the product.

Whether you’re a shopper curious about that price tag or an e-commerce merchant trying to stay competitive, Manufacturer’s Suggested Retail Price is the silent regulator shaping the online marketplace.

In this guide, we’ll break down what MSRP means, its role in e-commerce, and how platforms like Magento, Shopify, and Shopware help merchants manage it effectively. Continue Reading

Ecommerce Conversion Optimization for Magento, Shopify & Shopware: Built-in Free CRO Tools & Third-Party Solutions

- E-Commerce, Magento 2, Shopify, Shopware

CRO Tools for ecommerce conversion optimization

In the wild world of online shopping, it’s not enough to just attract visitors—you need to turn them into customers, and that’s where ecommerce conversion optimization comes into play. Simply put, ecommerce CRO is the process of convincing more of your website visitors to complete a desired action, whether it’s making a purchase, signing up for a newsletter, or downloading a guide. But it’s not just about making more sales—it’s about squeezing the most value out of the traffic you already have without increasing your ad spend.

In this guide, we’re diving into the nitty-gritty of ecommerce conversion rate optimization for the big players: Magento, Shopify, and Shopware. These platforms come packed with built-in tools to help boost conversions, and there are tons of third-party solutions to take your CRO game to the next level. From A/B testing to FOMO-inducing pop-ups and AI-driven personalization, we’ve got all the tricks to help you turn those window shoppers into paying customers. Ready to optimize? Let’s dive in and explore the best free and paid CRO tools that can transform your ecommerce store into a sales machine or give you a boost with ghost commerce! And don’t forget to check our ecommerce glossary of terms to discover other useful definitions and insights that will help you sharpen your strategies and grow your business

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SKU vs UPC: Key Differences in Product Identification for E-Commerce Platforms like Magento, Shopify, and Shopware

- E-Commerce, Magento 2, Shopify, Shopware

UPC vs SKU in major e-commerce platforms

In the world of retail and e-commerce, efficient inventory management is essential. Two key tools that businesses use to organize, track, and sell products are SKUs (Stock Keeping Units) and UPCs (Universal Product Codes). While they may seem similar at first glance, SKUs and UPCs serve distinct purposes and are critical for different stages of the product management process. In this guide, we’ll dive into what each identifier does, compare their differences, and explore why understanding SKU vs UPC is crucial for businesses — especially those selling across multiple platforms. Check our eCommerce glossary of terms to discover other useful insights. Continue Reading