The following article explains how to use custom names for export files in Shopware 6 when transferring data via FTP/SFTP. We not only explain the functionality behind the new feature of the Improved, Import, Export & Mass Actions app but also describe practical use cases and the benefits Custom FTP/SFTP Export File Name introduces. Continue Reading
Today, we explain a brand new time-saver for bulk operations in Shopware 6 — Product Import Behavior Control. Managing large product catalogs in Shopware 6 requires precision. One wrong setting during a bulk import can overwrite hours of manual work, reset custom descriptions, or create thousands of duplicate entries.
This guide explains how to use the Improved Import, Export & Mass Actions app and its three available import modes — Create & Update, Only Update, Only Create — to manage your catalog safely and efficiently. Continue Reading
Managing tiered or rule-based pricing is a core requirement for many Shopware 6 stores — especially those dealing with B2B catalogs, wholesale structures, volume discounts, or regional pricing rules. Shopware supports these structures through Advanced Prices, which can be imported directly as part of a product update via the advanced_prices column in your CSV file.
This guide explains the complete structure of advanced pricing imports, how to format pricing tiers correctly, and what rules Shopware applies during automatic processing. Continue Reading
Managing prices across parent and variant products is one of the recurring challenges in Shopware 6 catalogs, especially when dealing with numerous variations and frequent pricing updates. In many stores, variants unintentionally accumulate outdated, inconsistent, or manually modified prices that no longer align with the parent product’s intended pricing structure.
To solve this, the Improved Import & Export Tool for Shopware 6 introduces a new field: price_inherited. This feature helps merchants enforce clean, consistent pricing by ensuring that variant products automatically inherit pricing from their parent.
This article explains how price_inherited works, why it matters, and how to use it effectively. Continue Reading
Managing product exports in Shopware 6 can quickly become complex — especially for merchants working with large catalogs that include hundreds or thousands of parent–variant combinations. Whether you need to export only parent products for a marketplace feed, extract only variants for a pricing update, or isolate variants of a specific configurable product, our improved filtering options make these tasks significantly easier.
This guide explains how Shopware 6 parent/variant filtering works, how to configure export profiles correctly, common use cases, and important limitations to keep in mind. You’ll also find best-practice recommendations and troubleshooting tips to help ensure clean and consistent export files every time.
This article is based on the new parent/variant export features available in the Shopware import/export app. Continue Reading
Take full control of your Shopware 6 storefront with our latest update to the Improved Import, Export & Mass Actions app. We’re excited to introduce a powerful new feature — the markAsTopseller field — designed to make your product merchandising faster, smarter, and more automated than ever before.
With the new markAsTopseller field, you can now flag products as Topsellers directly in your import files, eliminating the need for manual tagging via the admin panel. Whether you’re launching a new collection, updating your seasonal catalog, or highlighting high-converting items, this feature helps you streamline your workflow and instantly boost product visibility across your storefront.
Perfect for merchants managing large inventories or fast-changing product lines, this update adds another layer of efficiency to your Shopware 6 product import process — all within the familiar interface of the Improved Import, Export & Mass Actions app.
Save time, stay flexible, and put your best products front and center — all with a single import. Continue Reading
Managing product visibility across multiple sales channels in Shopware 6 can be time-consuming and error-prone, especially in complex Shopware setups with dozens of channels and thousands of products. However, the Improved Import, Export & Mass Actions app eliminates the existing bottlenecks. With its new Replace Product Sales Channels feature, you can now define exactly where each product should appear and how visible it should be — all through a simple, flexible import process. In this guide, you’ll learn how this feature works, why it matters for the Shopware 6 product import, and how to use it effectively to save hours of manual configuration. Continue Reading
The following article explains how to import and export Shopware 6 advanced prices as a separate entity with the help of the Improved Import, Export & Mass Actions app. If you want to import them as part of your product update, follow this link: Shopware 6 Advanced Pricing Import Tutorial. Setting up flexible pricing strategies is a cornerstone of successful e-commerce. Whether you want to reward loyal customers, incentivize bulk orders, or run targeted promotions, Shopware’s advanced pricing rules help you tailor offers to every segment.
With our new Advanced Prices Import/Export feature introduced in our Improved Import, Export & Mass Actions app, Shopware 6 merchants can now manage complex quantity-based price structures more efficiently than ever. Let’s take a closer look at how this functionality works, what it supports, and how it simplifies your pricing workflows. Continue Reading
solution25 is a New York & Germany based Shopware agency specializing in custom e-commerce solutions. As a Shopware Silver Partner with over 80+ Shopware certifications and 50+ developers on staff, they have completed more than 200 e-commerce projects. Their team of certified Shopware experts delivers end-to-end Shopware eCommerce development – from new store builds to advanced custom plugin and theme work – with clients worldwide (now even in the Shopware US market, thanks to a new New York office). Whether migrating legacy platforms or building fresh Shopware 6 stores, solution25 emphasizes tailor-made, high-performance solutions: in their own words, they harness Shopware’s full potential to create “tailor-made online shops.” This hands-on collaboration ensures your store is unique, efficient, and built to scale. Continue Reading
Want to increase your average order value and improve customer experience? Shopware 6 cross selling helps you recommend complementary products, encouraging shoppers to add more to their carts. Whether it’s suggesting accessories for electronics, complete outfits in fashion, or must-have add-ons for home appliances, cross-selling is a proven way to drive revenue.
In this guide, we’ll walk you through everything you need to know — how to set up, import, and export cross-selling data in Shopware 6 — so you can automate recommendations and streamline your product strategy. Learn how to create dynamic product display, optimize manual assignments, and leverage bulk import/export to save time while boosting sales. Ready to make cross-selling work for your store? Let’s dive in! Continue Reading
