"Shopware 6"

How to Boost Sales with Shopware 6 Cross Selling: The Ultimate 2026 Guide

- Shopware

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Want to increase your average order value and improve customer experience? Shopware 6 cross selling helps you recommend complementary products, encouraging shoppers to add more to their carts. Whether it’s suggesting accessories for electronics, complete outfits in fashion, or must-have add-ons for home appliances, cross-selling is a proven way to drive revenue.

In this guide, we’ll walk you through everything you need to know — how to set up, import, and export cross-selling data in Shopware 6 — so you can automate recommendations and streamline your product strategy. Learn how to create dynamic product display, optimize manual assignments, and leverage bulk import/export to save time while boosting sales. Ready to make cross-selling work for your store? Let’s dive in! Continue Reading

Improved Import, Export & Mass Actions app for Shopware 6 user manual

- E-Commerce, Our extensions, Shopware

Improved Import, Export & Mass Actions is a powerful Shopware 6 app that you can install on your store to streamline the process of importing and exporting products and other entities. It allows you to efficiently transfer data in and out of your e-commerce website, ensuring that all necessary values are accurately handled. Whether you’re managing large inventories or complex data sets, this app simplifies the process, saving you time and reducing the risk of errors. Below, we explain how to use the tool for both import and export processes, working with different entities and types of data.

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How to Filter Advanced Prices by Manufacturer in Shopware 6 Export

- Shopware

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In a complex Shopware 6 store, “Advanced Prices” (Rule-Based Prices) are powerful but data-heavy. If you are managing a catalog with 50 different brands, your Advanced Price table can easily contain hundreds of thousands of rows. However, the latest release of the Improved Import, Export & Mass Actions app provides the ability to use manufacturer-based filters when you export advanced price data. Below, we explain the feature. Continue Reading

How to Control File Names for FTP/SFTP Exports in Shopware 6

- Shopware

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The following article explains how to use custom names for export files in Shopware 6 when transferring data via FTP/SFTP. We not only explain the functionality behind the new feature of the Improved, Import, Export & Mass Actions app but also describe practical use cases and the benefits Custom FTP/SFTP Export File Name introduces. Continue Reading

Shopware 6 Product Import Behavior Control Explained

- Shopware

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Today, we explain a brand new time-saver for bulk operations in Shopware 6 — Product Import Behavior Control. Managing large product catalogs in Shopware 6 requires precision. One wrong setting during a bulk import can overwrite hours of manual work, reset custom descriptions, or create thousands of duplicate entries.

This guide explains how to use the Improved Import, Export & Mass Actions app and its three available import modes — Create & Update, Only Update, Only Create — to manage your catalog safely and efficiently. Continue Reading

How to Import Advanced Pricing in Shopware 6 with Product Updates

- Shopware

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Managing tiered or rule-based pricing is a core requirement for many Shopware 6 stores — especially those dealing with B2B catalogs, wholesale structures, volume discounts, or regional pricing rules. Shopware supports these structures through Advanced Prices, which can be imported directly as part of a product update via the advanced_prices column in your CSV file.

This guide explains the complete structure of advanced pricing imports, how to format pricing tiers correctly, and what rules Shopware applies during automatic processing. Continue Reading

How the price_inherited Field Simplifies Variant Pricing Import in Shopware 6

- Shopware

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Managing prices across parent and variant products is one of the recurring challenges in Shopware 6 catalogs, especially when dealing with numerous variations and frequent pricing updates. In many stores, variants unintentionally accumulate outdated, inconsistent, or manually modified prices that no longer align with the parent product’s intended pricing structure.

To solve this, the Improved Import & Export Tool for Shopware 6 introduces a new field: price_inherited. This feature helps merchants enforce clean, consistent pricing by ensuring that variant products automatically inherit pricing from their parent.

This article explains how price_inherited works, why it matters, and how to use it effectively. Continue Reading

Shopware 6 Product Export Guide: How to Filter Parent and Variant Products Efficiently

- Shopware

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Managing product exports in Shopware 6 can quickly become complex — especially for merchants working with large catalogs that include hundreds or thousands of parent–variant combinations. Whether you need to export only parent products for a marketplace feed, extract only variants for a pricing update, or isolate variants of a specific configurable product, our improved filtering options make these tasks significantly easier.

This guide explains how Shopware 6 parent/variant filtering works, how to configure export profiles correctly, common use cases, and important limitations to keep in mind. You’ll also find best-practice recommendations and troubleshooting tips to help ensure clean and consistent export files every time.

This article is based on the new parent/variant export features available in the Shopware import/export app. Continue Reading

New in Shopware 6 Product Import: Control Topseller Products with the markAsTopseller Field

- Shopware

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Take full control of your Shopware 6 storefront with our latest update to the Improved Import, Export & Mass Actions app. We’re excited to introduce a powerful new feature — the markAsTopseller field — designed to make your product merchandising faster, smarter, and more automated than ever before.

With the new markAsTopseller field, you can now flag products as Topsellers directly in your import files, eliminating the need for manual tagging via the admin panel. Whether you’re launching a new collection, updating your seasonal catalog, or highlighting high-converting items, this feature helps you streamline your workflow and instantly boost product visibility across your storefront.

Perfect for merchants managing large inventories or fast-changing product lines, this update adds another layer of efficiency to your Shopware 6 product import process — all within the familiar interface of the Improved Import, Export & Mass Actions app.

Save time, stay flexible, and put your best products front and center — all with a single import. Continue Reading

Take Full Control over Product Visibility in Shopware 6: Introducing the ‘Replace Product Sales Channels’ Feature for Import

- Shopware

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Managing product visibility across multiple sales channels in Shopware 6 can be time-consuming and error-prone, especially in complex Shopware setups with dozens of channels and thousands of products. However, the Improved Import, Export & Mass Actions app eliminates the existing bottlenecks. With its new Replace Product Sales Channels feature, you can now define exactly where each product should appear and how visible it should be — all through a simple, flexible import process. In this guide, you’ll learn how this feature works, why it matters for the Shopware 6 product import, and how to use it effectively to save hours of manual configuration. Continue Reading