Product reviews are a vital factor for online shoppers when they make their purchase decisions. Ensuring customers of reliability and trustworthiness of reviews left by other customers is essential for motivating your website visitors to buy from your store. That’s why it is important which rating platform you choose to integrate with your ecommerce store. Today, we will talk about Magento integration with Google Customer Reviews, which is one of the most widely-used and trusted platforms for collecting customers’ feedback, offered by Amasty.
The company’s Google Customer Reviews extension allows Magento 2 merchants to start using the Google service after configuring a few options in the backend. By gathering shoppers’ opinion about your store and products or services your sell using Google Customer Reviews, you will be able to reach a high score to show your store rating in the Google Reviews badge. As a result, you will increase loyalty to your brand and make your website look more reliable.
Below, we provide a more detailed description of the Google Customer Reviews Magento 2 extension’s features and explore its backend and frontend functionality.
- Quick integration with the Google Customer Reviews platform;
- Google rating badge placed on any store page;
- Adjustable position of the badge on the page;
- Survey opt-in popup for easy gathering of customer reviews;
- An easy to complete survey sent to customers automatically via email;
- Multi-store support;
- Customer group-based display of survey opt-in popup.
Google Customer Reviews is a free program that allows online store owners to collect reviews from customers who have bought your products or services. The customers’ feedback is gathered by the Google service without the need for manual processing of each review. After collecting a considerable amount of feedback (Google requires a minimum of 100 reviews from your country), merchants get a seller rating badge that can be placed on their store pages.
After installing the Amasty Google Customer Reviews extension, you can quickly integrate your Magento 2 site with the Google program and enable Google rating badge on your storefront. Since the customer reviews badge can be placed on any page of a website, you can easily attract visitors’ attention to the recognizable Google review badge and show the trustworthiness of your store.
The Magento 2 module allows choosing a position for the Google rating badge – at the bottom right or bottom left of a page. Also, you can specify a preferred language for displaying review elements or set the auto-detect option. With the last option, reviews will be shown in the language of a browser used by a customer.
For gathering shoppers’ feedback, the Google reviews Magento 2 module displays a survey opt-in popup on the order success page. Providing your clients with a link to the survey form right after the checkout is a perfect moment for getting their feedback. If a customer agrees to fill in the survey, Google will automatically send the form via email in a specified number of days after the purchase. The Google survey can be completed in one minute, and shoppers are offered to give a rating to your store in one click. Thus, customers are more motivated to leave a review, and you can easily increase your Google rating.
Another benefit you get by installing the Amasty Google Customer Reviews extension is support for multiple websites and store views. This way, you can gather customers’ feedback from a few websites and view and manage them from one place in the backend. Besides, it is possible to select particular customer groups for which a survey opt-in window will appear. Note that you can also deactivate survey requests from the backend, if, for example, you already have a considerable amount of reviews that positively affect your Google rating.
Next, we will show you how to configure the Amasty Google rating Magento 2 module in the admin panel.
The settings of the Magento 2 Google Customer Reviews extension are located under Stores -> Settings -> Configuration -> Amasty Extensions -> Google Customer Reviews. The configuration page is divided into 3 sections: General, Survey Opt-In, and Badge.
In the first section, you enable/disable the module, insert the ID from your Google Merchant Center account, and select a language for the survey display. You can choose the “Auto-detect” option in the last field here if you want the extension to use the language of a user’s browser.
In the following section, you configure the Google survey opt-in. Here, you can select specific customer groups to whom the survey popup window will be shown, as well as a position of the popup on the order success page (Center, Top Left, Top Right, Bottom Left, or Bottom Right). Besides, you can specify the number of days after the order delivery that should pass to trigger the sending of an email with the review form.
As for the last section of the Magento 2 Google Customer Reviews extension settings, it lets you enable the display of the Google rating badge on your website and select its position on the page (Bottom Left or Bottom Right).
In the image below, you can check how the Google Customer Reviews badge looks on the category page. In this example, it is placed at the bottom right of the page.
As for the survey opt-in, it is displayed to customers on the order success page in a popup window. Note that the contents of the popup are provided by Google and can’t be customized. A customer has the option to accept or deny receiving an email from Google with the survey form.
The example below shows how the Google survey email looks. Note that its contents can’t be changed as well.
The Amasty Google Customer Reviews extension is a powerful and admin-friendly solution for integrating your Magento 2 site with the Google Customer Reviews program. By installing the module, you can quickly set all the necessary options to start collecting customers’ feedback and place a Google rating badge on your web store pages. This way, you will ensure your website visitors that your store rating is verified by Google, increasing loyalty and trust to your business.
To get the Amasty Google reviews Magento 2 module, you only need to pay $99. So, don’t hesitate to buy the tool and improve your seller rating on Google. Click the link below for further information:'