Below, we compare various modules designed to leverage the functionality of Magento 2 popup windows. A sudden message can be very effective, especially when you are trying to motivate customers to sign up for the newsletter. So, what extension to choose to enhance the default Magento 2 functionality? Below, we compare Aheadworks Popup Pro, TemplateMonster Newsletter Popup, and Plumrocket Newsletter Popup. Each Magento 2 popup extension has a unique set of features. Furthermore, the price range varies a lot, so you can select a solution that suits your particular ecommerce needs.
UPD: We’ve just reviewed the Magento 2 Popup Widget Extension by Mageworx, and it is amazing. Therefore, the module has been added to the comparison.'
Although there are several areas where you can use popup windows in Magento 2, the most important one is a newsletter subscription section. If it acts as a popup window, you essentially increase its efficiency, since more store visitors pay attention to the ability to get information about sales, new products, and various news from your ecommerce store. Add an engaging text and a nice background picture – and more customers will subscribe to your newsletter. So, how do our competitors provide this opportunity?
The Aheadworks Magento 2 popup extension gathers all popups in a single grid, displaying such information as a popup name, an event that triggers the popup, associated customer groups and store views, popup status, store pages where the popup is displayed and its position, qty of views and clicks, as well as CTR. Thus, you can see the effectiveness of each popup right from the popup grid.
All these and other parameters can be specified when you create a new popup. Besides, there is a dedicated conditions section, where you can make the appearance of a Magento 2 popup window even more precise. As for the newsletter functionality, the Aheadworks Popup Pro Magento 2 module allows adding any content to popup windows so that the goal can be easily achieved.
A basic newsletter popup has the following appearance:
As for the TemplateMonster Magento 2 popup extension, it is designed to provide the newsletter subscription functionality only. You can customize its appearance by modifying such parameters as width, timeout, colors of various elements, and social buttons and links.
With its Newsletter Popup, TemplateMonster provides a minimalist solution that offers all the necessary features to create an engaging popup window that will motivate to subscribe to your newsletter.
The same is about the Plumrocket Newsletter Popup Magento 2 module, except it provides a wider array of options. The Magento 2 popup extension allows you to use coupon codes (and specify various parameters of their usage):
add a signup form for more convenient browsing experience:
and enable MailChimp lists:
Note that stats are also available with this module:
And here is how the Magento 2 popup module looks on the frontend:
Get ready to face the real leader of the comparison – the Magento 2 Popup Widget extension by Mageworx. This Magento 2 popup plugin supports ALL possible popup types enhanced with widgets that add various dynamic content. Besides, the Magento 2 popup extension by Mageworx offers 69 popup templates out of the box, and you can fully leverage flexible customization and placement options for each one. Advanced behavioral targeting and flexible triggering will make your popup display as precise as possible. None of the competitors provide anything similar. In addition to the previous feature, the Magento 2 Popup Widget extension offers broad cart display conditions. Advanced integrations with email services and in-depth analytics are also included. Just look at the following gif:
It illustrates one of 6 tabs designed to configure the popup. You may say that it is too much, but we will disagree with you since Mageworx offers the most powerful solution. And here is an example of the frontend appearance of the extension:
For further information, check our review here: Magento 2 Popup Widget Extension by Mageworx.
Price & Final Thoughts
The cheapest Magento 2 popup extension is TemplateMonster Newsletter Popup. The module costs just $49. If you are looking for a reliable and easy-to-use extension that adds a basic popup newsletter subscription window with some useful features and you have a limited budget, undoubtedly choose the module, since it will completely satisfy your ecommerce requirements.
Note that modules by TemplateMonster are no longer provided as stand-alone solutions.
If advanced flexibility is what you are looking for and you are not afraid to spend three times more money, get ready to purchase the Plumrocket Newsletter Popup Magento 2 extension. The module costs $149.
What about Aheadworks? We think that it is the most flexible and advanced popup extension for Magento 2 since it is not limited to the newsletter functionality only. You can add any content creating popups for all possible occasions. The price of the module is higher than the TemplateMonster and Plumrocket solutions, but the extension is absolutely worth its money. If you are looking for the most flexible and reliable Magento 2 popup module with advanced functionality, spend $199 on the aheadWorks Popup Pro:
Mageworx Popup Widget has the highest price ($299) but provides much broader opportunities related to customization and targeting. Choose this module undoubtedly if you need the most powerful popup plugin in the whole ecosystem:'