Amasty Special Promotions for Magento 2 and 1

January 20, 2020 - E-Commerce, Magento 2, Magento tips & tricks

Ecommerce merchants always offer tons of deals and discounts to their store visitors and customers in an attempt to boost sales. As the competition level in this area is incredibly intense, it’s vital to create highly exclusive promotions. If you do not stand out from the crowd, nobody will be impressed by your deals – native Magento functionality will no longer amaze store visitors. Therefore, today we’d like to draw your attention to Amasty Special Promotions and Special Promotions Pro. These Magento 2 promotions extensions radically enhance the default functionality of the platform.

Download / Buy Amasty Special Promotions Magento 2 Extension

Download / Buy Amasty Special Promotions Magento Extension

Download / Buy Amasty Special Promotions Pro Magento 2 Extension

Download / Buy Amasty Special Promotions Pro Magento Extension

The Amasty Magento 2 promotions extension provides ecommerce store owners with numerous options for creating lucrative special offers and building a smart discount system. The module allows store managers to analyze customer order history, personal details, and product info and use it when setting cart price rules. This way, merchants can provide online shoppers with unique deals and offers and increase customer engagement and loyalty. The Amasty Magento 2 promotion module is an excellent solution for showing a personal approach to your clients and engaging them for making repeat purchases on your web store.

Table of contents

1 Features
2 Backend
3 Recent Updates
4 Final Words

Features

Promotions for the cheapest products;
Promotions for the most expensive products;
Deals with free items;
Two discount types: fixed and percent;
Promotions with qty steps;
Promotions on the basis of spent amount;
Advanced rules based on custom conditions;
Rule conditions based on customer attributes;
Customers’ purchase history as a basis of promo rules;
Custom product options as rule conditions;
Promo banners and product labels.

Amasty provides 20 extra cart price rules that can be applied to promo campaigns and highlights the following popular deals you can offer with the Magento 2 promotions module:

Buy a certain number of items, get the cheapest (most expensive) free;
Buy a certain number of products, get the cheapest (most expensive) with a discount;
Get $X discount from each $Y spent;
Get each 3-d (4-th, 6-th, 7-th, etc.) item with an X% discount;
Buy each 3-d (4-th, 6-th, 7-th, etc.) item with a $X discount;
Buy X items for a full price and get X more with a Y% discount;
Purchase X items and get each additional one for $Y;
Buy X items and get each additional one for $Y off.

The Amasty’s Magento 2 promotions extension provides the ability to leverage all possible discount combinations. With the help of the module, you can combine everything you wish: the cheapest products, the most expensive goods, free items, and more. It is also possible to use promotions based on the number of products. For instance, you can offer customers to buy 5 items to get a 20% discount. To motivate them to purchase more products, you can create the same promotion, but provide a 25% discount for 8 items.

Another promotion type allows you to provide customers with pleasant bonuses based on the spent amount. For instance, you can return 20 dollars for each $150 spent. As a result, you motivate customers to spend more money.

Quantity step based promotions are also a part of the module. How can you leverage this new promotion rule? Check the following example. Let’s imagine a bookstore. In addition to selling more, you want to motivate people to buy more books and read more. How can this goal be achieved? Provide buyers with a fixed discount on every second (third, fifth, sixth, etc.) item: get each X item with a $Y discount. Your customers will like this promotion for sure. Alternatively, you can rely on a percentage discount.

Another action is called “All products after N”. It can be even more suitable for your goal. For instance, you can let customers buy 5 goods for the original price and then offer a fixed or percentage discount for all the next items.

Note that Special Promotions Pro by Amasty allows users to apply advanced conditions to set the most precise rules for promo campaigns. With this Magento 2 module, you can leverage custom conditions based on customer attributes or customers’ order history. Thus, you can create targeted promotions based on the details from your customers’ accounts, like gender, birth date, membership period, and more. For instance, you could offer a personalized discount to clients with a specific period of membership.

As for the rules based on the order history, you can set specific conditions based on the number of completed orders or total sum spent. This way, you can provide your clients with bonuses when they frequently purchase from your store or spend significant amounts of money. Besides, it is possible to target promotions based on the orders subselection, when you specify an order status and period after placing it to trigger the rule.

It is also necessary to mention that the Amasty Special Promotions Magento 2 extension supports all custom product options for creating even more flexible conditions. It means that you can leverage them in your promo campaigns. You just need to create a filter that will narrow down the selection of items available for the promotion. As a result, it is possible to set more precise limits by applying special discounts only to particular products.

Furthermore, integration with the Promo Banners extension by Amasty allows merchants to make their promotional campaigns more eye-catching and effective by placing promo banners on product pages. It is possible to display banners for all products, only specified ones, or selected categories. Admin users can also choose a banner position: whether at the top of a product page or after a product description.

Amasty Special Promotions Pro Magento 2 module review

Besides, the Magento 2 promotions module provides an option to add colorful labels to specific goods for attracting your website visitors’ attention.

The Magento 2 promotions extension is an excellent timesaver since all promotions can be created within a few minutes. The interface is brilliant, and you will easily master it without any help from third parties. Just check the backend section of this post: it illustrates core principles behind the admin interface of the Amasty Special Promotions Magento 2 module.

Before we proceed to the backend section of this post, take a look at a few reviews that describe customer satisfaction from using the Magento 2 promotions extension:

Amasty Special Promotions Magento 2 module review

Backend

To manage existing rules and add a new cart price rule, navigate to Marketing -> Promotions -> Cart Price Rules. The relevant grid displays all essential details about each of your promo rules.

cart price rules configuration

When creating a new rule, you will deal with six sections of settings: Rule Information, Conditions, Actions, Labels, Manage Coupon Codes, and Highlight Promotion.

In the first section, you create a rule name and its description, activate/deactivate the rule, set the limit on the number of the rule uses globally, and select applicable store views and customer groups.