Exploring Shopware: Admin Overview

- E-Commerce, Shopware

Let’s briefly run through the Shopware 6 admin interface. The following article provides the initial overview of the Shopware backend interface structure and functionality. Other articles in our blog describe the backend section of Shopware 6 in more detail. Below, we focus on the Shopware 6 access and login, explore the general screen of the admin section along with its shortcuts, and dive deep into the Shopware 6 admin menu that illustrates various information, such as your current Shopware version, and provides different sections that help you manage your e-commerce business. Other aspects described in this article include admin search and notifications. Also, you will find some general recommendations for data import and export.

Note that we provide Shopware integration with external platforms. Contact our support for further information or try our Improved Import & Export Extension for Shopware.

Get Improved Import & Export for Shopware by Firebear Studio

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Shopware 6 Access and Login

Let’s see how to reach the Shopware 6 administration. You simply need to add “/admin” after your shop domain, such as www.myshop.com/admin. However, it is not the most secure admin URL, so it is recommended to replace it with one which is harder to guess. 

But the initial Shopware 6 admin login still takes place at “/admin” after you send the request. The system redirects you to a corresponding page where you can use your login credentials to log in. A successful login attempt launches the general administration overview.

 Shopware 6 backend: admin login

Shopware 6 Admin General Screen

The administration of Shopware 6 has been completely revamped compared to the system’s previous version. The new backend interface is no longer divided into separate windows. Instead, the central location combines numerous settings under a clean and intuitive view.

Furthermore, you can dramatically simplify your navigation through the Shopware 6 admin by opening the administration in parallel in several browser tabs. It lets you avoid switching back and forth between the individual menu items.

The Multi-Browsertab functionality of Shopware 6 works in all common browsers. It lets you display several Shopware Administration functions simultaneously by simply right-clicking + “Open in the new tab.” 

Note that the system logs you in as the same user in all the tabs you open. If you log out, it happens for all open tabs. 


Now, when your Shopware 6 administration screen is open, you can control it using keyboard shortcuts. The most important functions of your Shopware backend are available by pressing several buttons at the same time. Let’s look at the most common commands:

  • F – press F to launch focus search;
  • Shift + ? – this command displays the Shopware 6 shortcut listing, so you only need to remember this shortcut for the first time;
  • alt + S – this command saves the detail view for Windows; use “control + S” for Mac and “alt + S” for Linux;
  • Esc – use this shortcut to cancel the detail view in Shopware 6.

Also, you can add items to your Shopware 6 admin within a few clicks. The following functions require pressing the keys quickly, one after the another:

  • A + P – with the help of this command, you can add a product to Shopware 6;
  • A + C – this shortcut adds a new category to your backend;
  • A + E – use it to add a Shopping Experience layout;
  • A + U – this command is designed to add a new customer to Shopware 6;
  • A + P + R – by pressing these buttons, you add properties;
  • A + M – adding a manufacturer in Shopware 6 can be that simple;
  • A + R – this command adds a new rule;
  • A + S – use this shortcut to add a new sales channel in the Shopware 6 admin. 

You can also navigate through your Shopware 6 admin interface quickly by pressing the following keys quickly one after the another: 

  • G + H – this command transfers you to the dashboard;
  • G + P – this command transfers you to products;
  • G + C – this command transfers you to categories;
  • G + D – this command transfers you to dynamic product groups;
  • G + P + R – this command transfers you to properties;
  • G + M – this command transfers you to manufacturers;
  • G + O – this command transfers you to orders;
  • G + U – this command transfers you to customers;
  • G + E – this command transfers you to Shopping Experiences;
  • G + M + E – this command transfers you to Media;
  • G + P + O – this command transfers you to promotions;
  • G + N – this command transfers you to newsletter recipients;
  • G + S – this command transfers you to settings listing;
  • G + S + N – this command transfers you to snippets;
  • G + S + P – this command transfers you to payment;
  • G + S + S – this command transfers you to shipping;
  • G + S + R – this command transfers you to rule builder;
  • G + A – this command transfers you to plugins.

Shopware 6 Admin Menu Bar

You can find your Shopware 6 admin menu bar on the left side of the backend screen. As you can see, it is split into several areas. You can navigate between them by clicking their titles. Alternatively, use shortcuts described in the previous chapter.

Shopware 6 backend: main screen

Shopware Version

The version of your Shopware installation is displayed at the top part of the menu bar. It doesn’t appear there for cloud stores.

Admin Sections

Below the software version, you can see numerous areas where you can configure your Shopware 6 website:

  • Dashboard;
  • Catalogs;
  • Orders;
  • Customers;
  • Content;
  • Themes;
  • Marketing;
  • Extensions;
  • Settings.

You can view orders, edit products, create new categories, or manage your e-commerce storefront in other ways. 

Shopware 6 backend: admin sections

We describe each area in the corresponding article. View our Shopware 6 guide to find them.

Sales Channel

You can view your existing sales channels in the corresponding Shopware 6 admin section. Click the plus symbol to add more channels. Click the channel name for further information and configuration.

Shopware 6 backend: sales channels

Minimize Menu

You can fold the menu to the left edge of the Shopware admin. Use the Minimize Menu button to display only the symbols of the individual menu items. This feature provides additional space to the editing area.

 Shopware 6 backend: minimize menu

Profile Settings

The bottom section of the menu bar contains the profile settings. Use them to switch between the display language of the administration. Also, it is possible to log out there.

Shopware 6 backend: profile settings

Shopware 6 Admin Search

The Shopware 6 administration area contains the central search function at the top of the screen. Use it to search for products, orders, media, and other entities. You can call them up from any menu directly.

 Shopware 6 backend: admin search

Shopware 6 Admin Notifications

You might have already spotted the bell symbol at the top right of the admin screen. It lets you view notifications stored within the Shopware 6 admin interface. There, you can find data on the system or plugin updates, errors, or various issues.

Shopware 6 backend: alerts and system messages

How to Import Any Data to Shopware 6

Although the admin section of your Shopware 6 website contains import and export tools, they are not always enough for performing more complex tasks. Therefore, it is necessary to install a reliable third-party extension to get the missing data transfer functionality. For instance, you can cope with complex import and export processes with our Improved Import & Export Extension for Shopware. It will also simplify and automate any data transfer. Contact our support for more details.

Shopware 6 Essentials FAQ

How to create a Shopware ID?

You have to create a Shopware ID before performing any actions in the admin section. The system provides it along with a Shopware account.

How to create a Shopware account?

You can create a Shopware account as follows. Go to the registration page, hit the Register Now link, fill in the registration fields, and confirm your intent via email.

What is Shopware master data?

When you set up your Shopware account, you provide additional information about your company. It is called master data. This information usually includes your contacts and company details, such as an address, email, phone, company name, etc.

How to add a shop in Shopware?

You can add a shop in your merchant area’s start-screen by clicking the corresponding link. The system lets you choose between a cloud storefront or an on-premise website. Next, provide information about your new Shopware shop and save it.

How to add a payment method to your Shopware account?

You need to add a payment method to your Shopware account to be able to create a deposit for purchasing extensions and themes. It is possible under Basic Information -> Accounting. Choose PayPal, credit card, or direct debit to add a payment method to your Shopware account.

How to create a deposit in Shopware?

Paying in advance for your purchases is possible under Merchant Area -> Shops. Choose a shop to add funds to and click Open Account Details. Here, you can add funds.

How to purchase Shopware extensions?

After the deposit is placed, you can purchase extensions for your Shopware website on the Shopware Marketplace or with the help of the Plugin Manager. Choose tools you want to buy and complete the purchase.

How to get support in Shopware?

You can send inquiries about account and license to info@shopware.com, about accounting and financial services – to financial.services@shopware.com. Alternatively, it is possible to use these phone numbers: +49 2555 9288 50 and +49 2555 9288 510 respectively.

How to migrate to Shopware 6?

If you’ve just created a new Shopware website and need to migrate to it from an existing storefront, get ready to install a third-party extension. Unfortunately, the default import and export tools don’t let you perform all data transfers that the migration requires. However, you can replace them with the Improved Import & Export extension for Shopware 6. Contact our team for more information.

How to automate import and export processes in Shopware 6?

If you deal with recurring data transfers, you can easily automate them. Use the Improved Import & Export extension for Shopware 6 to achieve this goal. The tool lets you automate import and export processes that take place on your e-commerce website with the help of a schedule of updates. Create one and the extension will run import and export processes for you.

How to integrate Shopware 6 with external systems?

Now, when your Shopware website is up and running, you may need to connect it to external platforms to achieve higher efficiency. You need to install the Improved Import & Export extension to integrate your e-commerce storefront with external systems. With our tool, you can connect your Shopware website to ERPs, CRMs, accounting systems, and other similar tools. Our module automates import and export processes as well as applies changes to the transferred data according to the requirements of your Shopware store and the connected partners.

Get Improved Import & Export for Shopware by Firebear Studio

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