What Is Privy? Everything You Need to Know About Privy Marketing in 2025

What is Privy, and why are so many e-commerce brands using it to drive sales?

If you’re a business owner searching for powerful tools to grow your online store, you’ve likely come across countless SaaS platforms promising better conversions and marketing results. Among them, Privy stands out as a user-friendly email marketing and conversion optimization platform, especially popular among Shopify merchants.

With Privy, you can create high-converting popups, automate email campaigns, and recover abandoned carts — all without coding.

In this guide, we’ll explain exactly what Privy is, how Privy email marketing works, what you get with Privy marketing tools, and whether its features justify the cost. We’ll also break down Privy pricing plans, highlight key benefits, and explore some solid alternatives.

If you’re wondering whether Privy is the right fit for your business, you’ll find the answers here. Let’s dive in and explore how Privy can help you convert more visitors into loyal customers..

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What Is Privy? The 2025 Guide to Privy Marketing Tools for E-Commerce

In 2025, Privy is one of the most popular all-in-one marketing solutions designed to help small and medium-sized e-commerce businesses — especially those on Shopify — convert more site visitors into buyers. Known for its ease of use and fast Shopify integration, Privy combines email marketing, conversion rate optimization, and cart abandonment tools under one roof.

Originally launched to power simple on-site pop-ups and banners, Privy has evolved into a full-fledged marketing platform. Whether you’re building an email list, recovering abandoned carts, or displaying personalized offers, Privy provides drag-and-drop tools that help you engage shoppers without needing to code or install multiple apps.

The platform is particularly attractive to Shopify merchants looking for a lightweight yet effective alternative to heavier email platforms like Klaviyo or Mailchimp. And with recent updates in 2025, Privy continues to expand its automation features, offering better targeting and performance insights to help you grow faster.

What Can You Do with Privy? Key Components for Growing Sales

Privy helps you streamline your e-commerce marketing strategy with a set of practical tools focused on conversion optimization and customer retention. Here’s what you can do with Privy:
Launch Email Campaigns. Privy email marketing tools let you build and automate email campaigns quickly. Segment audiences, schedule newsletters, and create win-back flows without needing a separate ESP (email service provider).
Recover Abandoned Carts. Automatically send cart abandonment emails to bring shoppers back and reduce lost revenue. You can also use exit-intent pop-ups and follow-up sequences tailored to specific product pages or cart values.
Add a Free Shipping Bar. Create urgency and boost average order value with a customizable free shipping bar that updates in real time based on what’s in the shopper’s cart.
Improve Conversion Rates. Privy’s conversion tools — like popups, flyouts, banners, and spin-to-win wheels — are designed to grab attention and capture emails right before customers leave.
Automate Your Marketing. Set up automated welcome emails, coupon reminders, and post-purchase follow-ups to engage customers at every stage of the journey.
Integrate Seamlessly with Shopify. Privy is built to work perfectly with Shopify. You don’t need to mess with APIs or hire developers — everything connects smoothly, and you can start converting more with just a few clicks.

Key Privy Features: What Makes Privy a Powerful Marketing Tool?

Now that we’ve answered what is Privy, let’s explore the features that make this all-in-one marketing platform a top choice for e-commerce brands in 2025. Whether you’re using Privy for email marketing, cart recovery, or boosting your site’s conversion rate, its intuitive interface and built-in automation tools offer everything you need to grow your store without juggling multiple apps.

Privy groups its tools into three main categories: Email Marketing, Onsite Conversion Tools, and SMS Marketing — all fully integrated with Shopify and other major platforms.

Privy Email Marketing Features

Privy’s email marketing suite empowers merchants to engage their audience, convert leads, and build long-term customer relationships — all without extra cost per email. Let’s dive into what you can do:

Email Newsletters

Privy’s drag-and-drop email builder lets you design and send beautiful newsletters in minutes. Promote new products, share exclusive offers, and update customers on your latest content — without touching code.

Why newsletters matter:

• Drive sales: Email accounts for up to 25% of eCommerce revenue on average.
• Affordable: Privy pricing includes unlimited email sending, making every campaign more profitable than paid ads.
• Brand loyalty: Stay top-of-mind by consistently engaging your customers with valuable content and offers.

Cart Abandonment Email Series

Recover lost sales with automated cart abandonment emails. Privy’s ACE (Abandoned Cart Email) flows include:

• The Reminder: A simple nudge to return and finish checkout.
• The Expiring Incentive: A limited-time coupon to create urgency.
• The Last Chance: Final reminder before the deal disappears — perfect for scarcity-driven conversion.

Thanks to Privy’s native Shopify integration, these emails dynamically pull in customer data, product info, and custom discounts without additional setup.

Win-Back Campaigns

Privy email marketing also supports customer retention strategies. Use automated win-back emails to re-engage lapsed customers and promote replenishable products like supplements, beauty items, or consumables.

Welcome Emails

First impressions matter. Automatically send a welcome email to new subscribers with a discount code, brand story, and links to your social channels. These first-touch messages are proven to boost long-term engagement and sales.

🧲 Conversion Tools: Boost Engagement With Privy Onsite Displays

Privy goes beyond email with a suite of tools that help you capture leads and encourage higher cart values right on your site.

Spin-to-Win Wheel

Make list-building fun with gamified popups. Privy’s Spin-to-Win feature helps turn visitors into subscribers with interactive discount offers.

• Pre-built templates: Launch in minutes with customizable designs.
• Control the odds: Adjust win rates for different discounts.
• Sync with Shopify: Automatically apply discount codes to customer carts.

Free Shipping Bar

Display a dynamic free shipping progress bar that updates in real-time as customers add products to their cart. This upselling technique increases AOV (Average Order Value) and motivates customers to buy more to unlock rewards.

Cross-Sell Popups

Use Privy’s cross-sell campaigns to showcase related products at just the right moment — like when someone adds an item to their cart or spends a specific amount.

Privy SMS Marketing & Broadcasts

Privy’s SMS marketing lets you reach customers instantly with time-sensitive offers, flash sales, or back-in-stock alerts.

• One-time text blasts: Great for early-bird promos or seasonal deals.
• Cart recovery via SMS: Recover more carts by pairing email and text reminders.
• Compliance built-in: Privy adheres to TCPA and carrier regulations to ensure deliverability.

SMS is an increasingly effective channel in 2025, especially for mobile-first e-commerce brands that want to stand out in crowded inboxes.

Privy Integrations

Privy works where you sell. It integrates with all major platforms and tools, making it easy to build a connected marketing stack.

Category	Platform	Integration Details
E-Commerce Platforms	Shopify	Deep, native integration for automated popups, emails, discount syncing, and more.
	BigCommerce	Seamless setup for email capture, cart recovery, and sales growth tools.
	Wix	Embed popups and email capture forms to grow your Wix store’s marketing automation.
Email & SMS Services	Klaviyo	Sync leads captured in Privy to Klaviyo for advanced email workflows and segmentation.
	Mailchimp	Push new subscribers from Privy forms into Mailchimp lists for email marketing.
	Postscript	Connect Privy’s forms and popups with Postscript for SMS automation and broadcasts.
	Attentive	Feed Privy-collected contacts into Attentive for SMS drip campaigns and targeting.
Loyalty & Rewards	Smile.io	Reward customers and sync loyalty data across email and popup campaigns.
	Other Apps	Integrate with additional tools through Zapier, APIs, or custom connections.

With just a few clicks, you can sync your contacts, automate email flows, and launch popups tailored to your customers’ shopping behavior.

Privy Pricing Explained: What You Get With Each Plan in 2025

If you’re wondering how Privy pricing works in 2025, the platform offers three flexible plans designed to support businesses at different stages of growth. Whether you’re focused on email marketing, expanding into SMS campaigns, or simply want better tools to grow your email list, Privy has a plan tailored to your needs.

Starter Plan — For Brands Getting Serious About Email Marketing

The Starter Plan, beginning at $30 per month, is designed for merchants who want to grow their store using the core capabilities of Privy email marketing. This tier unlocks unlimited email sends and access to Privy’s email automation system, allowing you to create welcome emails, abandoned cart recovery flows, and post-purchase follow-ups. All emails can be customized using an intuitive drag-and-drop editor, and you can segment your audience based on behavior, location, purchase history, and more.

Beyond email, the Starter Plan also includes Privy’s entire suite of on-site display tools. That means you can create popups, flyouts, banners, and spin-to-win games to capture leads and boost conversions directly on your storefront. These tools integrate seamlessly with your store and respond to real-time customer actions, helping you turn more visitors into subscribers and buyers.

Merchants using the Starter Plan also benefit from customizable audience targeting, evergreen email templates, performance analytics, and live chat support. Once your contact list reaches 9,000 mailable subscribers, you’re assigned a dedicated Customer Success Manager to help you scale further.

Growth Plan — For Multi-Channel Marketing With Email and SMS

Starting at $45 per month, the Growth Plan builds on everything offered in the Starter tier and introduces SMS marketing as a second powerful channel. With this plan, you can send time-sensitive texts, abandoned cart reminders, promotional campaigns, and welcome messages via SMS — all automated and fully integrated with your customer journey. The plan starts with 75 SMS contacts and up to 450 sends per month, specifically targeting U.S. and Canadian customers.

What sets the Growth Plan apart is its ability to unify email and SMS into a cohesive strategy. You can automate multi-step flows that begin with an email and follow up with a text, or vice versa, depending on how your customers prefer to engage. This cross-channel capability makes it easier to recapture lost revenue and increase lifetime customer value.

For brands ready to grow their reach and streamline communications across multiple touchpoints, the Growth Plan offers powerful segmentation tools, advanced reporting dashboards, and reliable customer support. Just like with the Starter tier, once you surpass 9,000 contacts, Privy assigns a dedicated manager to guide your strategy.

Convert Plan — For Popups, Displays, and List Growth (Without Email or SMS)

The Convert Plan is ideal for merchants who already use platforms like Klaviyo or Mailchimp for their email marketing but want access to Privy’s robust on-site display tools. At a starting price of $24 per month, it provides full access to Privy’s popup builder, spin-to-win wheels, banners, flyouts, and more — all designed to help you grow your email or SMS list without duplicating your existing tools.

This plan is focused entirely on increasing conversions and capturing leads through personalized, behavior-triggered displays. It includes advanced targeting conditions that let you tailor popups based on customer activity, cart value, location, or referral source. You can create urgency using countdown timers, show cross-sell offers in the cart, or prompt shoppers to spend more with a real-time free shipping progress bar.

Convert Plan users won’t be able to send email or SMS campaigns directly through Privy, but they can export or sync the leads to their existing marketing platforms. Email and chat support are available, and once your site exceeds 100,000 monthly pageviews, you also gain access to a dedicated Customer Success Manager.

If you still doubt about Privy, consider using these alternatives:

Privy Alternatives: Simpler, Smarter, and More Affordable Options

While Privy is a powerful marketing tool, it’s not the only player in the space. Depending on your budget, tech experience, and growth goals, you may want to consider other solutions that better match your needs. Whether you’re looking for something easier to use, more advanced with built-in AI, or just cheaper overall, here are the top Privy alternatives in 2025 worth exploring.

Simpler Alternative: Mailmunch

If you’re just getting started with email marketing and want a tool that’s more beginner-friendly than Privy, Mailmunch is a great option. Designed for ease of use, Mailmunch offers intuitive list-building tools like popups, landing pages, and embedded forms. It integrates with platforms like Shopify, Wix, and WordPress, making it ideal for small businesses and solopreneurs.

While Mailmunch doesn’t have the same depth in cart recovery or SMS automation as Privy, it shines when it comes to simple email campaigns and fast setup. It’s perfect if you’re new to e-commerce marketing and need a gentle learning curve.

Advanced AI-Powered Alternative: Klaviyo

For brands ready to scale and embrace data-driven growth, Klaviyo is a powerful, AI-enhanced alternative to Privy. Klaviyo goes far beyond basic email and SMS — it offers advanced segmentation, personalized product recommendations, predictive analytics, and multichannel customer journeys built on real-time behavior.

Klaviyo’s machine learning models help forecast customer lifetime value, optimal send times, and purchase intent. While it has a steeper learning curve than Privy, it’s a go-to for fast-growing Shopify, WooCommerce, and BigCommerce stores that want to deeply personalize their marketing and scale revenue.

If you’re looking for an enterprise-grade upgrade from Privy marketing, Klaviyo is one of the most feature-rich tools available in 2025.

More Affordable Alternative: Omnisend

Looking for something more budget-friendly? Omnisend is a strong alternative to Privy that includes email, SMS, and automation — often at a lower price point, especially as your list grows. It also offers pre-built workflows, popups, and easy Shopify integration.

Omnisend supports cart recovery, welcome series, and product abandonment emails like Privy, but with slightly fewer customization options. That said, it still delivers great value for smaller teams who want powerful features without paying premium rates.

Its pricing model, based on email volume and contact count, often makes Omnisend more affordable for stores with moderate traffic but high email engagement.

Final Verdict: Is Privy Worth It in 2025?

If you’ve been wondering whether Privy is still a worthwhile marketing tool in 2025, the short answer is yes: For many e-commerce brands, it remains a smart, effective, and accessible solution.

What makes Privy stand out is its blend of simplicity and functionality. It’s incredibly easy to set up, offers native integration with Shopify and other leading platforms, and gives you access to a powerful suite of tools — from email automation and cart abandonment flows to SMS marketing and high-converting popups.

One of Privy’s major strengths lies in its ability to serve small to mid-sized businesses without overwhelming them. Features like customizable audience targeting, A/B testing, spin-to-win displays, and even the Magic Coupon script help boost conversions without requiring deep technical expertise. Its email marketing platform is intuitive, and the SMS add-ons make it easier than ever to launch mobile-first campaigns.

However, Privy isn’t without its downsides. Some of its features — especially around automation workflows or detailed segmentation — may feel limited compared to more advanced tools like Klaviyo. Users looking to implement highly complex sequences or deep data insights might find the platform a bit rigid without prior guidance or support documentation.

Pros include:

• Quick setup and seamless platform integrations
• Great for growing lists and recovering abandoned carts
• Built-in tools for popups, email, SMS, and A/B testing
• Automated emails and promotions to improve conversions
• Includes unique tools like Magic Coupon scripts

Cons:

• Some features may be confusing or require onboarding support
• Not as advanced or scalable for large enterprise teams

So, is Privy worth it in 2025? If you’re a small or medium-sized e-commerce business looking for a unified, user-friendly tool that covers email, SMS, and conversion optimization in one dashboard — Privy is absolutely worth your consideration. It strikes a great balance between affordability and effectiveness, and it’s especially useful if you’re just stepping into automation or mobile marketing for the first time.

Whether you’re focused on growing your list, recovering sales, or building stronger customer relationships, Privy offers the essential tools you need to scale without being overwhelmed. Give it a try and see how quickly it can start delivering real results.

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FAQ: Everything You Need to Know About Privy