"Shopify"

How to Merge Customers in Shopify: A Step-by-Step Guide

- Shopify

Illustration demonstrating how to merge customers in Shopify, featuring an emoji, a duplicate user icon, and the Shopify logo. This visual guide simplifies customer profile consolidation for Shopify merchants.

Duplicate customer profiles can clutter your Shopify admin, making order tracking and customer management less efficient. However, learning how to merge customers in Shopify can help reduce unnecessary chores by consolidating order history, streamlining communication, and improving customer insights — while your records stay accurate.

While Shopify allows store owners to merge customer profiles, there are specific conditions and limitations to keep in mind. The process can be done either from an individual customer profile or directly from the Customers page. Despite the selected method, you should always consider the restrictions — like active orders — that may prevent merging.

In this guide, we’ll walk you through how to merge Shopify customers using both methods, explain what happens to customer data, and outline situations where merging isn’t possible. Whether cleaning up duplicates or managing customer records more efficiently, this step-by-step guide will help you navigate the process. Continue Reading

How to Email Customers on Shopify: A Step-by-Step Guide for 2025

- Shopify

A green background with "How to Email Customers on Shopify" text, featuring an emoji of a woman using a laptop, an email icon, and the Shopify logo.

Email remains one of the most effective ways to communicate with customers, whether you’re sending order updates, marketing campaigns, or personalized responses. If you’re running an e-commerce store, knowing how to email customers on Shopify can boost engagement, improve customer retention, and drive more sales.

But here’s the catch — Shopify admin not only provides a built-in interface for sending individual emails but also offers Shopify Email for marketing purposes. Plus, multiple third-party apps are available for automating emails and segmenting customers.

In this guide, we’ll walk you through how to send emails to customers on Shopify, covering:

  • One-on-one customer communication (e.g., responding to inquiries, sending order details).
  • Bulk emails to all customers (for promotions, newsletters, or announcements).
  • Automated emails (abandoned cart recovery, order confirmations, and shipping updates).
  • Best practices to ensure your emails reach inboxes and comply with email marketing laws.

Whether you’re looking for a way to send a quick follow-up email to an individual customer or launch a mass email campaign to your entire customer base, this guide has got you covered. Continue Reading

How to Block Customers on Shopify: A Complete Guide to Protect Your Store

- Shopify

Visual representation of blocking customers on Shopify with emojis and Shopify logo

Running an online store comes with its share of challenges, including managing difficult customers. Whether it’s fraudulent buyers, abusive behavior, or spammers, at some point you might ask yourself: How to block customers on Shopify? While the platform doesn’t offer a built-in feature for blocking customers, there are effective ways to protect your business and reduce risks.

Deleting a customer account is a straightforward option, but it won’t stop them from creating a new one (Also, check how to delete a Shopify account). That’s why combining strategies like custom redirects, fraud detection apps, and proactive monitoring is key. Knowing when and how to block a customer can help prevent chargebacks, safeguard your reputation, and minimize financial losses.

In this guide, we’ll explore everything from spotting problematic customers to using third-party tools to block high-risk users. By the end, you’ll have a clear strategy for securing your Shopify store without sacrificing customer experience. Ready to take control? Let’s dive in. Continue Reading

Shopify Preorders Explained: How to Sell Before You Stock

- Shopify

illustrative image for the Shopify Preorders guide

Imagine being able to sell products before they even hit your inventory. Shopify preorders make that possible, offering a powerful way to gauge demand, manage stock more efficiently, and create excitement around upcoming launches. But why should you, as a merchant, embrace preorders?

In Shopify, preorders can secure sales in advance, boost cash flow, and keep customers engaged with new product releases. They’re perfect for generating hype without the immediate need for full inventory. Sounds useful, right?

In this guide, we’ll explore what preorders are, how to set them up and manage them in Shopify’s admin, and which third-party apps can help you implement a preorder strategy. Ready to start boosting sales with preorders on Shopify? Let’s dive in! Continue Reading

What Are Shopify Test Orders? How to Create, Test, and Manage Them in 2025

- Shopify

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Launching a Shopify store or making significant changes to your checkout process can be exciting, but how can you be sure everything works smoothly? This is where Shopify test orders come in. Test orders allow you to experience the checkout process exactly as your customers would but without processing real payments. They’re the safest way to troubleshoot potential issues, verify payment methods, and ensure a seamless shopping experience before going live.

From checking if discount codes apply correctly to confirming that shipping rates calculate as they should, test orders help you catch mistakes early. They are especially important when rolling out updates or integrating new features, as even small changes can affect the checkout flow. Understanding how to create, manage, and remove test orders will keep your Shopify admin clean and organized.

In the following sections, we’ll cover what Shopify test orders are, how they differ from draft and live orders, how to create and remove them, and how to troubleshoot common issues to keep your checkout process running smoothly. Continue Reading

Shopify Draft Orders Explained: What They Are and How to Use Them

- Shopify

illustrative image for the Shopify Draft Orders guide

Ever wondered how to manage custom orders, offer personalized pricing, or handle bulk purchases in the Shopify admin with no third-party apps involved? That’s where Shopify draft orders come in. Whether you’re processing wholesale orders, creating pre-orders, or managing B2B sales with negotiated pricing, draft orders help you build each order from scratch and convert it into a regular order with ease.

In this guide, we’ll walk you through everything you need to know about draft orders in Shopify. You’ll learn how to create them and convert them to regular order, explore their benefits and practical use cases, and discover how they can streamline your sales workflow. Ready to unlock the full potential of draft orders? Let’s dive in! Continue Reading

How to Import Orders into Shopify: Best Tools and Methods in 2025

- Shopify

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Imagine this — your business is expanding, you’re switching platforms, or you’ve just connected multiple sales channels to Shopify. Naturally, you want to bring all your order history along to keep everything organized in one place. But there’s a catch. Your Shopify admin doesn’t offer a built-in option to import orders directly.

So, what’s the solution? How to import orders into Shopify efficiently without losing critical data or spending hours on manual entry? While Shopify’s Marketplace Connect can help pull in orders from platforms like Amazon and eBay, it won’t cover all your needs — especially if you’re migrating from another platform or managing order fulfillment data in bulk.

Luckily, there are specialized tools that make Shopify order import a breeze. Whether you need to bulk upload historical data, update fulfillment information, or consolidate orders from various channels, there’s a way forward. This guide will walk you through everything you need to know, with solutions that save time and prevent headaches. Continue Reading

How to Fulfill Dropshipping Orders on Shopify When Your Supplier Has No Integration

- Shopify

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How to fulfill dropshipping orders on Shopify? It is easy if your supplier integrates with the platform. With the right app (check our digest of Shopify fulfillment services), orders are automatically forwarded, tracking details sync instantly, and fulfillment happens with zero effort. But what if your supplier doesn’t support Shopify integration?

That’s when things get tricky. Manual fulfillment means downloading CSV files, emailing order details, and updating tracking numbers by hand — a time-consuming process that doesn’t scale well. Fortunately, automation can bridge the gap, even for suppliers without direct Shopify integration.

This guide will walk you through two ways to fulfill dropshipping orders on Shopify: Automated fulfillment for integrated suppliers and streamlined manual fulfillment using the Firebear Import & Export Tool for Shopify. You’ll learn how to automatically export orders to your supplier in their preferred format, map order data fields to match supplier requirements, and bulk import tracking details to update order statuses in Shopify.

By the end, you’ll have a fully optimized fulfillment workflow, ensuring fast processing, minimal errors, and scalability — even if your supplier doesn’t integrate with Shopify. Let’s get started! Continue Reading

Best Shopify Order Fulfillment Services & Apps

- E-Commerce, Shopify

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Fulfilling orders efficiently is the backbone of any successful Shopify store. But as your business grows, manually processing shipments, updating tracking numbers, and managing inventory can become overwhelming. That’s where Shopify order fulfillment services step in — automating workflows, reducing costs, and improving shipping speed to keep your customers happy.

Whether you’re running a dropshipping business, scaling up with third-party logistics (3PL), or looking to automate fulfillment, the right tools can transform your operations. From discounted shipping rates and real-time tracking to inventory management and multi-channel order syncing, fulfillment apps eliminate bottlenecks and boost efficiency.

In this guide, we’ll explore the top Shopify order fulfillment solutions, including ShipStation, CJDropshipping, Shippo, ParcelPanel, Easyship, and more. Plus, we’ll highlight automation tools like Improved Import & Export, which simplify bulk order fulfillment import. Ready to streamline your fulfillment process? Let’s dive in!

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Shopify Order Tracking: How to Configure, Automate & Optimize the Post-Purchase Experience

- Shopify

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Shopify order tracking is more than just a convenience — it’s a necessity for modern e-commerce. Customers expect real-time updates, clear shipping details, and a seamless post-purchase experience. Without an efficient tracking system, support teams are overwhelmed with “Where is my order?” inquiries, and customer satisfaction drops.

Shopify’s built-in tracking tools, combined with third-party apps and automation solutions, help merchants streamline fulfillment, minimize errors, and build trust. Whether you’re managing order tracking manually, looking to automate updates, or optimizing your store’s fulfillment process, this guide covers everything you need to know.

This guide covers everything from how Shopify’s built-in tracking system works — for both customers and admins — to the benefits of automating order tracking with apps and bulk import tools. We explore the step-by-step process of manually adding tracking numbers, the challenges of scaling fulfillment operations, and how automation tools like Firebear’s Import & Export Tool can simplify bulk data imports. Additionally, you will find a curated list of top Shopify order tracking apps to further streamline the tracking experience. Continue Reading