"ecommerce"

Top Web Scraping Services For Your Ecommerce Store

- E-Commerce, Fire development, Magento 2

Ecommerce Magento Web Scraping Services and Tools

What is the most important aspect of a successful ecommerce website? While someone thinks it is high quality goods and services, the others insist that the key to success is related to precisely planned marketing. And there is a plethora of other thoughts and opinions that are right to some extent.

Here at Firebear, we think that the only way to run a successful ecommerce store involves combining everything from obvious vital aspects to the smallest not-so-obvious details creating a robust system that copes with modern market requirements and surmounts unpredictable difficulties. To create this kind of an ecommerce website, you should analyse a good deal of information.

And among tons of existing methods, today we shed light on ecommerce web scraping. It doesn’t matter whether you use Magento or any other ecommerce platform, since the following ecommerce web scraping tutorial can be equally used with all of them. So, what are the most reliable solutions? Continue Reading

Magento Business-to-Business (B2B) extensions and solutions

Magento b2b extension

Companies are shifting from offline to online, and the result of this process influences both relations between businesses and end users as well as between companies. Thus, digital commerce appears in all possible spheres. Of course, B2C ecommerce develops faster than its B2B counterpart, but there are already a lot of ecommerce solutions aimed at digital B2B relations, for example, different marketplaces which work only with companies. And since custom ecommerce adds tons of new opportunities, different B2B ecommerce solutions give rise to dozens new professional ecommerce websites. One of key roles in this process belongs to Magento. In this post, we have gathered the best B2B Magento extensions and solutions developed to improve the default capabilities of the platform.

UPD (17.08.15): Magento B2B Program

UPD (15.03.16): More B2B modules

Best Magento extensions for building Magento based multi vendor marketplace

Business-to-Business (B2B) E-Commerce in 2015

Magento 2 Business-to-Business (B2B) extensions and solutions

Continue Reading

How To Prepare Magento For Sale Events (Halloween, Black Friday, Christmas, etc)

Prepare Magento For Sale Events

Various sale events occur during the year. As a Magento owner, you should be always ready to prepare your ecommerce website for major holidays, but how to achieve this goal in the most efficient manner? Below, you will find an answer to this question. The following post describes how to prepare a Magento website to a sale event with the help of extensions and themes.

Continue Reading

10+ Books To Fully Leverage Magento

- E-Commerce, Magento tips & tricks

If you are going to improve your knowledge about Magento or start learning the platform from scratch you can buy one of  the books mentioned below. They cover different topics, so you should choose one for your specialisation. We also recommend you to start with our Magento DIY, as it is the most complete Magento guide that describes how to turn Magento Community Edition into a fully featured Enterprise-like storefront.

magento books 2014

The Real Magento Community | The Ultimate Magento 1 Developer Resource List | The Ultimate Magento 2 Developer Resource List

It is also necessary to mention that there are a lot of Magento 2 books, so you can already start learning the second version of the platform. Both entry level and advanced guides are gathered and described here: Magento 2 Books To Start Your Acquaintance With The Platform. Magento 2 offers tons of improvements and new features, has a redesigned backend, is more secure, and provides better conditions for running a ecommerce business in comparison with the predecessor. Therefore, don’t hesitate to start your exploration of the platform right now.

Continue Reading

Ultimate List of Online Marketing Tools

- E-Commerce

Online Marketing Tools

When it comes to choosing the most appropriate tool for your E-Commerce business, things get really confusing. It all starts with determining what actual marketing activity you need to currently implement. Then you should check whether you have some spare budget to use exclusive paid tools. Finally, you might also need to look for potential alternatives to make sure you’re going to use the most suitable solution. However, there are still so many tools on the web, some of which cover specific tasks while others are ultimate packages of various tools that you might need at every step of your marketing campaign.

DIY SEO: Nofollow Links

- E-Commerce

DIY SEO Nofollow links

The subject of nofollow linking is still at the height of its popularity, because businesses of all types are heading towards revealing the whole potential of their websites to demanding search engines. Unlike rel=”follow” attribute, which makes the link a building block of a website’s PageRank, rel=“nofollow” attribute deprives it of its rank juice in order to prevent the link from being used by other users for their own profit. Although follow links are widely considered an important factor for one’s website ranking, their link juice can be easily used in any unpleasant link scheming practices thus turning the website into an unreliable source.

Some people would say that nofollow links have no actual value in terms of its search engine influence, so it’s senseless to use them. It may be true for paid links on your website, but what about other types of links? In this article we touch upon all the pros and cons of nofollow linking and define the key factors for (not) using them on your particular website. Note that the following tactics can be implemented within our favorite ecommerce platform, so this article may be considered as the Magento nofollow links SEO guide that can be used for both Magento 2 and 1. Continue Reading

You First Encounter With Magento 2 Enterprise Cloud Edition

- E-Commerce, Magento 2

Magento Enterprise Cloud Edition

Magento Commerce launched a new product and it seems that cloud ecommerce is at the cusp of the new era, therefore we’d like to describe the new platform more precisely.  The leading ecommerce provider enhanced its portfolio with a PaaS environment called Magento Enterprise Cloud Edition. The solution is based on Magento 2 and incorporates a lot of additional tools, services, and technologies. It runs on Amazon Web Services Cloud and provides such performance management tools as New Relic APM Pro and Blackfire.io Enterprise.

The platform was built with innovative ecommerce experiences in mind, so it offers a rapid deployment of fully customizable storefronts, which are highly scalable and secure. And since Magento Commerce added a leading hosting and managed services infrastructure into the mix, we consider Magento 2 Enterprise Cloud Edition a leading ecommerce solution from the cloud for the next few years. But why is it better than its counterparts?

Magento 2 Enterprise Edition Continue Reading

DIY SEO: Google Analytics 360

MAgento Google Analytics 360 DIY SEO Guide

On the 15th of March, Google announced the launch of Google Analytics 360 Suite – a full-fledged set of marketing analytics tools aimed specifically at large businesses and corporations. The major idea behind this project is to help marketers and analysts to better understand consumer’s behavior and thus allow companies to get the best from their brand. Particularly, Google Analytics 360 Suite is what previous versions of Google Analytics lacked in terms of efficient performance: specialized testing platform, multiple integration features, better data management, improved collaborative potential, and adequate marketing channels evaluation. Containing six innovative and modified analytics products, Google Analytics 360 Suite is expected to become the most powerful E-Commerce tool of the year. And you can easily streamline the power of Magento Google Analytics 360 integration. We hope to update this DIY SEO post with appropriate information in the nearest future, but now let’s describe the new platform. Continue Reading

DIY SEO: 301 Redirect E-Commerce SEO Guide

Magento 301 Redirect Ecommerce DIY SEO Guide

There are many reasons why you might need to use redirection for your E-Commerce website. Let’s assume that you decided to move your store to a new domain, but you are afraid that you might lose your traffic and your hardly acquired search engine ranks. Or, you could have several URL’s allowing users to reach your website in various ways, like, for instance, http://website.com/home, http://website.com, http://home.website.com. In this case, you might want to become more selective and choose one to be your primary URL. Or, you could have several websites which you might want to merge into one comprehensive website and you could need to find a way to safely redirect your old links to different URLs. All these issues can be easily solved by using one of the most proven SEO tactics that is still actively adopted by numerous E-Commerce businesses, and it’s called 301 redirect. We included everything you need to know about 301 redirect and its SEO profits in our ultimate guide. Please note that the following DIY SEO guide is aimed at various E-Commerce platforms, so you can easily leverage the power of the Magento 301 redirect by reading the following information.

Continue Reading