Wix Ecommerce Review 2025: Is Wix Good for Ecommerce

Wix Ecommerce is one of the most accessible platforms for launching an online store — but is it the right fit for your business?

In this guide, we dive into what Wix Ecommerce is, how it works, and whether it’s a good choice compared to other eCommerce solutions. While businesses have long used websites to showcase their brand and sell products, modern platforms like Wix have simplified the process dramatically. You no longer need coding skills or a developer to create a powerful online store.

We’ve previously explored Wix in general, but here we focus specifically on its eCommerce features. Whether you’re a small business owner, a solo entrepreneur, or just researching options, this Wix Ecommerce review will help you understand the platform and decide if it meets your needs in 2025.

Businesses frequently build websites to sell as well as to introduce themselves and their products to the public. Here are a few examples of websites like Wix or Shopify that may assist you in setting up and managing an online store. We have already written one post about Wix. We examined the platform, its characteristics, costs, and other aspects. We’ll go deeper into a different part called Wix eCommerce in this post. We’ll go over the platform’s capabilities and contrast how Wix eCommerce and standard Wix differ from one another. After reading this piece, you will understand what a Wix eCommerce is and be able to decide whether or not you need one. Let’s begin.

Create your ecommerce store with Wix

What is Wix Ecommerce in 2025?

Wix Ecommerce is a powerful, user-friendly solution designed to help individuals and businesses launch professional online stores without any coding knowledge. Built on the popular Wix website builder — known for its intuitive drag-and-drop editor — Wix Ecommerce takes things further by offering a comprehensive suite of ecommerce tools and features tailored specifically for online selling.

With Wix Ecommerce, you can create a fully functional, mobile-optimized online store in just a few hours. It supports everything from product listings and secure checkout to inventory management, digital payments, and multichannel sales. Whether you’re selling physical goods, digital downloads, or subscriptions, Wix Ecommerce gives you the flexibility to scale at your own pace.

In 2025, the platform continues to evolve, now offering AI-powered design suggestions, integrated marketing automation, and improved analytics dashboards to help you make smarter decisions. It also supports integration with major ecommerce ecosystems like Amazon, eBay, and Google Shopping — a huge advantage for businesses looking to expand their reach.

Key benefits of Wix Ecommerce include:

• Drag-and-drop editor makes store creation easy — no coding required
• All-in-one ecommerce platform — manage orders, payments, and marketing from a single dashboard
• Wix Payments and third-party gateways support seamless transactions
• Mobile-first templates and built-in SEO tools help you rank and convert
• Affordable ecommerce pricing plans tailored to various business sizes

If you’re wondering what Wix Ecommerce is, think of it as a robust ecommerce engine layered on top of Wix’s traditional website builder — built specifically to help you sell products and services online.

Wix Ecommerce vs Standard Wix: What’s the Difference?

While standard Wix is ideal for personal blogs, portfolios, and service-based websites, it lacks the tools required for running a full-featured online store. That’s where Wix Ecommerce steps in.

With Wix Ecommerce, you get:

• Sales functionality — accept payments online and in-store via POS
• Inventory and order management — track stock levels, fulfill orders, and manage returns
• Omnichannel selling — sell via your website, social media, marketplaces, and more
• Marketing tools — email campaigns, abandoned cart recovery, coupons, and discount engines
• Integrated shipping tools — calculate real-time rates, print shipping labels, and set rules

Everything is controlled from a centralized ecommerce dashboard, making it easy to run and grow your store. Wix Ecommerce bridges the gap between a simple website builder and a professional online retail platform. It’s not just about having a beautiful storefront — it’s about having the backend infrastructure to support real business operations. But is it enough for today’s ecommerce landscape?

How to Launch an Online Store with Wix Ecommerce in 2025

One of the biggest strengths of Wix Ecommerce is how easy it makes launching a professional online store — even if you have no technical experience. The platform offers streamlined tools to help you build, customize, and manage your store from day one. This ease of use is what makes Wix a popular choice among small business owners, creators, and entrepreneurs in 2025.

Quick Start Guide: How to Launch a Wix Ecommerce Store

Getting your store online is as simple as following these 7 steps:

1. Sign up or log in to your Wix account
2. Choose from over 500 ecommerce-specific templates — optimized for mobile and built to convert
   
3. Customize your store’s design using the drag-and-drop Wix Editor
4. Add product listings with images, descriptions, and inventory management settings
5. Set up payment, tax, and shipping options using Wix’s built-in tools
6. Connect a custom domain or use a free Wix subdomain
7. Publish your store and start accepting orders right away

In 2025, Wix also offers AI-powered assistance to help you choose templates, write product descriptions, and generate on-brand design elements — further simplifying the store creation process.

Wix Ecommerce Templates: Design That Converts

Another standout feature of Wix Ecommerce is its extensive library of professionally designed, fully customizable templates tailored to different industries. These ecommerce templates are not only beautiful but also built with user experience and conversion in mind — including mobile responsiveness, SEO readiness, and intuitive navigation.

Here are some popular Wix ecommerce template categories available in 2025:

• Fashion & Apparel
• Jewelry & Accessories
• Arts & Crafts
• Home & Furniture
• Beauty & Wellness
• Food & Beverage
• Electronics & Gadgets
• Sports & Outdoors
• Kids & Baby Products
• Pet Supplies
• Books & Publishers
• CBD & Wellness Products

Each template is fully customizable, allowing you to tweak layouts, fonts, colors, and features without writing a single line of code. Plus, Wix includes dynamic elements like product sliders, featured collections, and call-to-action banners to help boost engagement and sales.

Wix Ecommerce Features: Everything You Need to Sell Smarter

Let’s explore the standout Wix Ecommerce features that make it one of the top platforms in 2025.

Wix Payments: Flexible, Secure, and Built-In

Wix Payments is the native payment solution integrated into your Wix Ecommerce dashboard. It simplifies online transactions by allowing you to manage payments, payouts, and customer billing — all in one place.

Key highlights of Wix Payments:

• Multiple payment methods — Accept major credit and debit cards (Visa, Mastercard, Amex), Apple Pay, and more. Offer subscriptions, packages, or pay-as-you-go options.
• Unified dashboard — Manage everything from orders to reservations and services through a single business hub.
• Transparent pricing — Benefit from flat-rate processing fees, with no hidden costs.
• Advanced fraud protection — Wix’s AI-driven risk detection system and 3D Secure 2 authentication help prevent chargebacks and fraud. All transactions are encrypted with HTTPS/TLS, and the system is fully PCI-compliant.

This makes Wix Ecommerce a strong contender when compared to other ecommerce platforms, especially for users looking for simple payment integration and enhanced security.

Wix Tax Automation: Smart, Hassle-Free Compliance

Handling sales tax manually is a nightmare for most store owners — that’s why Wix Ecommerce integrates with Avalara®, a leading automated tax solution.

Benefits of Wix Tax Automation:

• Accurate global tax rates — Real-time tax calculations for regions, states, and countries.
• Smooth checkout experience — Automatically display correct tax amounts based on buyer location.
• Product-specific tax groups — Customize tax settings for different types of products.

In 2025, automated compliance is a must-have for global ecommerce stores, and Wix delivers it out-of-the-box.

Wix Marketing and SEO Tools: Grow Your Store Organically and Strategically

Wix isn’t just about launching a store — it’s about helping it succeed. With a suite of marketing and SEO features, Wix Ecommerce makes it easier to drive traffic and turn visitors into loyal customers.

Wix Ecommerce marketing features include:

• Integrated SEO tools — Customize meta tags, optimize site structure, and use Wix’s SEO Setup Checklist to get indexed by Google fast.
• Social media ad campaigns — Run automated Facebook and Instagram ads with built-in A/B testing, audience targeting, and performance tracking.
• Customer reviews and testimonials — Collect and display product reviews to build trust and improve conversion rates.
• Customer engagement tools — Run newsletters, launch blog campaigns, enable live chat, and create loyalty programs to keep users coming back.
• Branded email marketing — Choose from stunning email templates and tailor them to match your store’s branding.

These tools make Wix a full-stack marketing engine — not just a builder.

Wix Ecommerce Cart & Checkout: Optimized for Conversions

A seamless checkout experience is key to reducing cart abandonment, and Wix Ecommerce’s cart and checkout system is designed for exactly that.

Key checkout features in 2025:

• Credit/debit card support — Instant acceptance of major card brands with flat-rate processing.
• Automated sales tax calculation — Powered by Avalara®, tailored to the shopper’s location.
• Multi-currency support — Let shoppers view prices in their local currency using a built-in currency converter.
• Express checkout — Send users directly to the checkout with one-click “Pay Now” buttons.
• Free and discounted shipping rules — Set up free shipping thresholds or use real-time discounted shipping rates via integrations with USPS and other global carriers through Shippo.

The result? Higher conversions and happier customers.

Wix Ecommerce App Market: Expand with Advanced Functionality

Wix’s Ecommerce App Market enables you to enhance your store with powerful third-party apps and integrations tailored to specific business needs.

Must-have ecommerce apps for 2025:

• Dropshipping with Modalyst and AliExpress — Add thousands of trending products without managing inventory or fulfillment.
• 3PL & Fulfillment via ShipBob — Automate warehousing and shipping logistics for faster delivery and lower costs.
• Google Shopping with AdScale — Boost visibility across Google Ads, YouTube, and Shopping tabs using AI-optimized ad campaigns.
• Customer review apps like Kudobuzz — Collect, curate, and display real customer feedback to increase trust and conversions.
• Finance tools like QuickBooks & FreshBooks — Automate accounting, invoicing, and expense tracking directly within your ecommerce dashboard.

These apps help you tailor Wix Ecommerce into a scalable, competitive platform that meets your unique business needs.

Wix Ecommerce Store Management Features: Smarter Tools for Smoother Operations

Managing an online store isn’t just about launching a website — it’s about keeping your operations efficient, your inventory in sync, and your customers satisfied. That’s where Wix Ecommerce stands out. In 2025, Wix offers an integrated suite of store management tools that help ecommerce sellers streamline day-to-day tasks, from order fulfillment to payment processing and performance analytics.

Let’s dive into the essential Wix Ecommerce store management features that make running an online store easier and more efficient than ever.

Order Management: Fulfill, Ship, and Track Seamlessly

The Wix Ecommerce dashboard provides an intuitive, centralized space to manage orders across all your sales channels — website, social media, and marketplaces. You can:

• View, edit, and cancel orders with a few clicks
• Print shipping labels directly from the dashboard
• Automatically sync inventory and fulfillment status across platforms
• Choose from regional or international shipping carriers, including seamless integration with providers like Shippo for discounted global shipping rates

Wix Ecommerce also supports partial fulfillment, custom order statuses, and customer notifications, helping you maintain transparency and boost customer satisfaction.

Outsourced Fulfillment & Third-Party Logistics (3PL) Integration

Need to scale your operations? Wix Ecommerce supports outsourced fulfillment through integrations with manufacturers, dropshipping suppliers, and 3PL services.

Here’s how it works:

• When an order is placed, Wix automatically sends order details to your chosen supplier or logistics partner
• Inventory levels are synced in real-time to prevent overselling
• Fulfillment and tracking updates are pushed back to your Wix store

Top integrations like ShipBob and Modalyst ensure reliable fulfillment, whether you’re running a global dropshipping business or managing your own warehousing.

Payment Management: Control Everything From One Place

Wix gives you full control over ecommerce payments — no third-party dashboards needed. From within your store’s backend, you can:

• Manage payments, refunds, and chargebacks
• Choose a flexible payout schedule — daily, weekly, or monthly
• Receive payouts directly to your bank account
• Dispute chargebacks with built-in tools
• Monitor payment status in real time

In 2025, secure and transparent payment management is a must. Wix Ecommerce ensures that every transaction is protected, PCI-compliant, and optimized for convenience.

Data-Driven Insights: Ecommerce Analytics Built In

Wix Ecommerce includes advanced analytics tools that help you understand what’s working — and what needs improvement.

You can:

• Track sales performance and product popularity
• Identify top-performing campaigns and traffic sources
• Analyze customer behavior and conversion paths
• Generate custom reports to inform your marketing and inventory strategies

These insights empower you to make smarter, data-backed decisions and grow your business with confidence.

Automation Tools: Save Time and Increase Sales

Running a store manually is exhausting — that’s why Wix Ecommerce includes automation features that reduce repetitive tasks and boost efficiency.

Key automation features include:

• Automated emails — Send order confirmations, abandoned cart reminders, shipping updates, and more
• Workflow automation — Integrate tools like Zapier to connect Wix with apps like Trello, Google Docs, Slack, or your CRM
• Custom triggers — Create tailored automations based on customer actions, purchases, or time-based events

By automating the backend, Wix helps you stay focused on strategy and customer experience — not micromanagement.

Wix Ecommerce Pricing: Plans, Features, and Value

Understanding Wix Ecommerce pricing is essential for choosing the right plan for your business. Whether you’re launching a new brand or scaling an established store, Wix offers multiple ecommerce tiers to suit different needs and budgets. All plans include a free domain for one year, AI-powered creation tools, reliable multi-cloud hosting, and access to 24/7 customer support — making Wix one of the most user-friendly and flexible ecommerce platforms available in 2025.

Let’s break down the current Wix Ecommerce plans and what each one includes.

Light Plan — $17/month

Ideal for creators or entrepreneurs who want to establish a simple web presence, the Light plan provides a free domain for one year, 2 GB of storage space, and basic multi-cloud hosting. It includes the Light marketing suite and allows for up to two site collaborators. However, this plan does not support ecommerce features like accepting payments or managing product catalogs. It’s best suited for non-transactional sites or businesses in their pre-launch stage.

Core Plan — $29/month

Designed for those ready to begin selling online, the Core plan offers 50 GB of storage space and introduces Basic Ecommerce functionality, allowing you to accept payments securely and manage a small product catalog. You also get access to the Basic marketing suite, which includes essential tools for SEO and email marketing. This plan supports up to five site collaborators, making it a solid choice for small teams or startups launching their first Wix Ecommerce store.

Business Plan — $36/month

The Business plan is the most balanced and popular option in the Wix Ecommerce pricing structure. It includes 100 GB of storage space and access to Standard Ecommerce features, enabling product management, secure checkout, and more advanced sales functionality. You’ll also benefit from the Standard marketing suite to boost your traffic, engage visitors, and convert sales. With support for up to ten collaborators, this plan is ideal for growing brands that want to combine professional ecommerce capabilities with robust marketing tools.

Business Elite Plan — $159/month

For scaling enterprises, the Business Elite plan offers a premium experience. It includes unlimited storage space and Advanced Ecommerce tools designed for high-volume operations. This plan features an advanced marketing suite with deep analytics and automation, as well as a full-featured developer platform for customization. With support for 100 site collaborators, multi-cloud hosting, and enterprise-grade infrastructure, Business Elite is tailored for businesses that need a flexible, secure, and scalable solution.

If you’re just starting out, the Core plan offers all the basics to get your ecommerce business off the ground. For those asking, “Is Wix good for ecommerce at scale?”, upgrading to the Business or Business Elite plans unlocks more marketing power, storage, and ecommerce capabilities.

With transparent pricing and built-in tools, Wix Ecommerce remains one of the best platforms for building and scaling online stores in 2025. However, if you are looking for a more robust e-commerce option, consider the following alternatives:

Top Wix Ecommerce Alternatives: Which Platform Is Right for You?

While Wix Ecommerce is a great all-in-one solution for small to mid-sized online stores, it may not be the perfect fit for every business. Depending on your goals — whether it’s advanced customization, a more intuitive interface, or cutting-edge AI features — there are several strong Wix Ecommerce alternatives to consider. Below, we break down four top competitors that offer unique advantages based on business needs in 2025.

1. Magento Open Source (Adobe Commerce) — Best for Customization and Flexibility

If you’re looking for a platform with more flexibility and scalability than Wix, Magento Open Source (also known as Adobe Commerce) is a top contender. Unlike Wix, which prioritizes simplicity, Magento is built for developers and tech-savvy entrepreneurs who need complete control over every aspect of their ecommerce experience.

Magento offers robust support for complex product catalogs, custom checkout flows, API integrations, and multi-store capabilities — features that may be lacking in standard Wix Ecommerce plans. Its open-source nature means you can tailor every detail to your brand, making it a powerful option for businesses planning to scale or operate globally.

However, it’s worth noting that Magento requires more technical expertise and hosting management, making it less user-friendly out of the box. For those who want maximum customization, though, it’s hard to beat.

2. Shopify — Best for Scalable Ecommerce with Simplicity

One of the most popular Wix Ecommerce alternatives today is Shopify — and for good reason. If you’re asking, “Is Wix good for ecommerce?”, the answer may be yes for small stores, but Shopify is often the better choice for merchants ready to scale up with ease.

Shopify offers a sleek, intuitive interface paired with powerful ecommerce functionality. Its app marketplace, payment gateway integrations, and built-in SEO tools are more advanced than Wix’s standard offerings. With dedicated ecommerce features such as abandoned cart recovery, extensive analytics, and multi-channel selling (across Facebook, TikTok, Amazon, and more), Shopify is ideal for businesses that want enterprise-grade tools in a beginner-friendly environment.

Plus, Shopify’s 24/7 support and active community make it easy to solve problems and learn best practices fast.

3. Squarespace — Best for Simplicity and Visual Design

If you’re looking for something even more user-friendly than Wix, Squarespace is your go-to. It’s known for award-winning templates, ease of use, and smooth drag-and-drop functionality — ideal for solo entrepreneurs, artists, or boutique sellers.

While Squarespace doesn’t offer as many ecommerce-specific tools as Wix Ecommerce, its streamlined backend and beautifully responsive templates make it a great choice for users focused on design-first selling. It includes basic ecommerce features like inventory management, shipping integrations, and digital downloads, all within an easy-to-navigate editor.

In 2025, Squarespace has enhanced its ecommerce suite with improved mobile optimization and built-in analytics, making it a compelling option for those who want an aesthetically polished, no-fuss store setup.

4. Shopline — Best for AI-Powered Ecommerce in 2025

For businesses that want to stay ahead with artificial intelligence and automation, Shopline has emerged as a next-generation ecommerce platform built with AI at its core. Unlike Wix Ecommerce, which only recently added AI assistants, Shopline offers advanced AI features out of the box — including AI-generated product descriptions, personalized recommendations, intelligent inventory forecasting, and dynamic pricing tools.

Designed for global sellers, Shopline supports multilingual storefronts, cross-border payments, and real-time customer insights powered by machine learning. If your goal is to automate and optimize your ecommerce business using the latest tech, Shopline is one of the best Wix Ecommerce alternatives in 2025.

While its pricing structure is still evolving, its AI capabilities make it especially appealing for tech-forward brands aiming to boost efficiency and sales without growing their team.

Final Verdict: Is Wix Good for Ecommerce in 2025?

If you’re wondering “Is Wix good for ecommerce in 2025?”, the answer is a confident yes — with some caveats depending on your business goals. Over the past few years, Wix Ecommerce has evolved from a basic site builder into a robust, full-featured ecommerce platform capable of supporting a wide range of online businesses.

Whether you’re a solo entrepreneur, small business owner, or creative brand, Wix provides the tools to build, run, and scale your store — all without writing a single line of code. Its intuitive drag-and-drop editor, diverse template library, and growing ecosystem of ecommerce features make it an attractive choice in today’s competitive landscape.

Let’s break down the key pros and cons of Wix Ecommerce in 2025 to help you decide if it’s the right fit for your online store.

Pros of Wix Ecommerce

Wix offers a modern ecommerce experience designed with usability and growth in mind. Some of the most important advantages include:

• Abandoned cart recovery is now standard on most Wix Ecommerce plans, helping store owners re-engage customers who left items behind and increase conversion rates with targeted follow-ups.
• Multilingual website support allows you to expand globally by creating region-specific storefronts, perfect for brands targeting international markets.
• A flexible drag-and-drop builder gives you complete design freedom — ideal for those who want to build a visually unique online store without technical skills.
• Designer-quality templates save you time and effort. With hundreds of ecommerce-specific themes, you can start selling with confidence and style — and still customize every element to match your brand.
• 250+ apps in the Wix App Market let you easily enhance your store with features like live chat, loyalty programs, dropshipping tools, AI-powered product descriptions, and advanced analytics.

Cons of Wix Ecommerce

Despite its many strengths, Wix Ecommerce isn’t perfect for everyone. Here are a few potential downsides:

• Creative overload — While the platform’s flexibility is great, it can overwhelm users who don’t have a clear design direction. The freedom to customize everything may lead to inconsistent store experiences if not planned carefully.
• Limited scalability for large enterprises — While Wix continues to improve its advanced ecommerce features, businesses with very high-volume sales or complex backend needs might eventually outgrow the platform and look toward solutions like Magento or Shopify Plus.
• App dependency for advanced functionality — Many powerful features require third-party apps or add-ons, which may increase your monthly costs.

So, Should You Choose Wix for Your Ecommerce Business in 2025?

Wix Ecommerce is a solid choice in 2025 — especially if you’re looking for a balance between simplicity and capability. It’s ideal for small to mid-sized businesses that value design freedom, fast setup, and built-in marketing tools. The pricing is transparent, the features are continually expanding, and the platform is constantly updated with tools that make selling easier and smarter. Rest assured that Wix offers excellent value for growing businesses — and a gentle learning curve that makes it approachable for beginners.

Create your digital store in a few clicks with Wix

Wix Ecommerce FAQ: Answers to Common Questions