How to Import Reviews from AliExpress to Shopify: Best Tools, Step-by-Step Guide & Management Typs

Importing reviews from AliExpress to Shopify is a powerful strategy for enhancing your store’s credibility and increasing sales. Your business may require it in several cases. Firstly, you may need to do that with a dropshipping model that requires importing products from AliExpress to Shopify. Along with products, you may also need to transfer customer reviews to a new place as a part of your marketing strategy. Secondly, you create an independent e-commerce website using Shopify and want to sync it with your AliExpress outlet. Importing the existing AliExpress reviews is also a good idea since they play a vital role in influencing potential customers’ buying decisions. 

This guide will walk you through the steps to import reviews from AliExpress to Shopify, ensuring you can leverage social proof to boost your e-commerce business. We’ll explore why importing reviews is beneficial, how to choose the right tools, and how to import reviews from AliExpress to Shopify in a step-by-step process.

Why Import AliExpress Reviews to Shopify?

These are the three main reasons to import product reviews from AliExpress to Shopify: 

• Trust and Credibility. Customers are more likely to purchase products that have positive reviews. By importing the existing reviews from AliExpress to Shopify, you can showcase feedback from real customers who have already purchased and used the product. Thus, you can build trust and credibility faster than in the case of collecting reviews on a new website from scratch. 
• SEO. User-generated content, such as reviews, can significantly enhance your SEO. Search engines favor sites with fresh, relevant content, and reviews provide exactly that. You no longer need to wait until the first reviews are published. Just import the existing one from one platform to another.
• Conversion Rates. It’s not a secret that products with reviews tend to have higher conversion rates. Potential buyers often read reviews before making a purchase decision, and positive feedback can be the tipping point. No matter whether you are a dropshipper or just want to create an additional sales channel, you can achieve better conversion rates in a matter of clicks. Just leverage the existing reviews instead of starting a completely new chapter. 

Choose The Right Tool to Import Reviews from AliExpress to Shopify

Unfortunately, Shopify doesn’t provide any built-in options for importing product reviews. However, you may choose one of the existing third-party options. Several tools and apps can help you import reviews from AliExpress to Shopify, and here are some of the most popular options:

Ali Reviews

Ali Reviews is a highly-rated app that allows you to import reviews from AliExpress with ease. It offers features like automated review requests, customization options, and the ability to import reviews in bulk. Installing this app is associated with the following opportunities:

• Bulk import reviews from AliExpress;
• Auto-suggested sources for instant review imports;
• Automated review requests via email;
• Review widgets on high-converting pages.

Loox

Loox is another popular app that not only imports reviews but also allows you to display them in a visually appealing manner. It supports photo reviews, which can be particularly persuasive for potential customers. These are some of the app’s core features:

• Import and export product reviews;
• Collect reviews with customized emails and review forms;
• Offer discounts for adding a photo or video to reviews;
• Review widgets;
• Sync reviews between Shopify, AliExpress, and other systems.

TrustReviews 

You can easily import AliExpress reviews to Shopify with the help of this app. TrustReviews lets you collect, display, and manage product reviews on your website. Its core features include customizable widgets, automatic email reminders, integration with popular platforms, and advanced analytics:

• Display reviews in a list, grid, or carousel view;
• Import your Amazon/AliExpress reviews with just 1 click;
• Leverage AI-powered sentiment analysis.

How to Import Reviews from AliExpress to Shopify Step-by-Step Guide

Let’s dive into the detailed process of importing reviews from AliExpress to Shopify. Below, we rely on the Ali Reviews app to illustrate the corresponding functionality. However, you can choose another tool that better suits your needs. 

Install a Review App

Follow these steps to install the app that will help you import AliExpress reviews to Shopify:

1. Log in to your Shopify admin Panel; 
2. Navigate to the Shopify App Store and search for “Ali Reviews” or another tool; 
3. Click on the Ali Reviews app followed by “Add app”; 
4. Follow the prompts to install the app on your Shopify store.

Configure the App

Now, when the desired AliExpress review importer is installed, you need to configure the app:

1. Open the Ali Reviews app from your Shopify admin panel;
2. Configure the basic settings, such as review layout and customization options.
3. You may need to link your AliExpress account to the app. Follow the on-screen instructions to do this or contact the vendor for further information.

Import Reviews

Now, you can import reviews from AliExpress to Shopify. The Ali Reviews app offers the following algorithm:

1. Go to the import reviews tab, choose the product you want to import reviews for, and click Import Reviews.
   
2. Next, click Add review source and select Manually add review sources;
   
3. Copy a product URL from AliExpress and paste it into the import field.
   
4. Click Import reviews to import individual sources, or click Import reviews from all sources to import all review sources.
   

Optimize Imported Reviews

After importing reviews, optimizing them for the best results is essential. First of all, you may need to edit product reviews for clarity. Ensure they are easy to read by removing any irrelevant or duplicate content.

Adding keywords is also a good idea. Incorporate relevant keywords naturally within the reviews to boost SEO.

Don’t forget to highlight positive reviews. Use the importer app to feature the most positive and detailed reviews at the top of your product pages. Thus, you will maximize their impact in terms of sales.

Other Tips

It is also important to encourage customers to review the products you sell. For instance, the most robust review importers let you send follow-up emails to customers encouraging them to leave a review. Some of them even offer discounts on future purchases to enhance efficiency.

And don’t forget to respond to reviews. Engaging with your customers by responding to reviews, both positive and negative, is a very efficient marketing strategy. By following it, you show that you value their feedback and are committed to providing excellent customer service.

Conclusion

Importing reviews from AliExpress to Shopify is a straightforward process that can significantly enhance your store’s credibility and SEO. Start by selecting an app that suits your needs, configure it properly, and import the reviews. Optimize and manage the reviews effectively to ensure they contribute positively to your store’s performance. With these strategies in place, you’ll be well on your way to creating a compelling and trustworthy shopping experience for your customers. Also, please pay attention to Shopify’s Import & Export Tool, which supports product, customer, and order data transfers with automation and mapping. 

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Shopify AliExpress Reviews Import FAQ