SendPulse CRM & Automation Review: Is It Worth It in 2025?

SendPulse is one of the most talked-about marketing platforms in 2025 — and for good reason. Whether you’re exploring email marketing tools, CRM software, or looking for an all-in-one automation platform, SendPulse positions itself as a powerful contender. From chatbots and email campaigns to SMS, web push, and a fully integrated SendPulse CRM, the platform promises to simplify customer communication and drive conversions. But with so many tools on the market, is it the right choice for your business?

In this SendPulse review, we’ll dive into its core features, explore SendPulse pricing, and compare it with leading SendPulse alternatives. If you’ve been wondering what SendPulse is or whether there’s a better SendPulse alternative in 2025, you’re in the right place. By the end of this guide, you’ll know exactly what the platform offers — and most importantly, whether it’s worth using this year.

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What Is SendPulse? A Complete Overview of the All-in-One Marketing Platform

SendPulse is an all-in-one marketing automation platform designed to help businesses streamline communication, boost engagement, and drive conversions across multiple channels. At its core, SendPulse combines email marketing, SMS campaigns, chatbots for Facebook, Instagram, WhatsApp, and Telegram, web push notifications, and a built-in CRM system, offering a centralized hub for customer outreach.

Launched with the goal of simplifying multichannel marketing, SendPulse has rapidly evolved into a competitive solution for small and medium-sized businesses looking to scale with smart tools — and in 2025, it continues to gain attention for integrating AI-powered features and automation capabilities that improve campaign performance with minimal manual effort.

SendPulse Summary: Key Features at a Glance

• Multi-channel marketing: Manage email, SMS, Viber, push notifications, and chatbot campaigns in one place.
• SendPulse CRM: Organize customer data, manage sales pipelines, and track deals — all within the platform.
• AI-powered tools (2025 update): Leverage artificial intelligence to generate personalized subject lines, optimize send times, and automate message sequences based on user behavior.
• Pre-designed templates & visual builders: Easily create professional emails, chatbots, landing pages, and forms with drag-and-drop simplicity.
• Detailed analytics & reporting: Monitor open rates, click-throughs, conversions, and campaign ROI in real-time.
• Seamless integrations: Connect SendPulse with Shopify, WordPress, Zapier, Google Analytics, and other CRMs or e-commerce tools.

Although SendPulse pricing remains competitive, businesses with large contact lists or advanced automation needs may find the costs slightly higher than entry-level platforms. Still, the robust feature set and AI enhancements offer substantial value in return.

What Can You Do With SendPulse in 2025?

SendPulse empowers businesses to run smart, scalable marketing operations with ease. Here’s what you can expect:

• Launch cross-channel campaigns: SendPulse lets you manage complex campaigns across email, SMS, and messaging apps, all from a single dashboard.
• Automate customer journeys: Set up behavior-based triggers, autoresponders, and automated chatbot flows to nurture leads and re-engage customers without manual work.
• Personalize every message: Use dynamic content and segmentation tools to deliver tailored messages that increase engagement and conversions.
• A/B test for better results: Optimize performance with built-in split testing for emails and campaigns.
• Leverage CRM data: With SendPulse CRM, you can manage customer relationships, track interactions, and keep your marketing and sales teams aligned.
• Integrate with your favorite tools: Whether you’re using WooCommerce, Magento, or HubSpot, SendPulse makes integrations seamless.

As you can see, SendPulse is built to help businesses grow through smarter, more personalized communication. From lead generation to conversion optimization, the platform equips users with everything needed to execute effective marketing strategies in 2025. Let’s look at the details.

Key Features of SendPulse: AI-Powered Marketing Automation

SendPulse is a comprehensive marketing automation platform that empowers businesses to streamline communication, enhance customer engagement, and drive conversions across multiple channels. In 2025, SendPulse continues to innovate by integrating advanced AI-powered tools into its suite of features, making it a formidable choice for businesses seeking efficiency and personalization.​

📧 Email Marketing: Crafting Personalized Campaigns with AI

SendPulse’s email marketing tools are designed to help businesses create and send professional campaigns effortlessly:​

• Drag-and-Drop Email Builder: Design visually appealing emails without any coding knowledge.
• AI-Generated Content: Utilize AI to generate subject lines and email content tailored to your audience.
• Automation 360: Set up complex email sequences triggered by user behavior, events, or specific conditions.
• Personalization: Incorporate dynamic content and variables to address subscribers by name and tailor messages based on their preferences.
• A/B Testing: Test different versions of your emails to determine what resonates best with your audience.
• Subscription Forms: Create custom forms to grow your email list and segment subscribers effectively.​

💬 Chatbots: AI-Driven Conversations Across Multiple Platforms

SendPulse offers a code-free, AI-powered chatbot builder that allows businesses to engage customers on platforms like WhatsApp, Facebook Messenger, Instagram, Telegram, and websites:​

• Visual Flow Builder: Design conversational flows with ease using a drag-and-drop interface.
• ChatGPT Integration: Enhance chatbot interactions with natural language processing capabilities.
• Voice Message Recognition: Allow users to send voice messages and receive instant AI-generated responses.
• Multi-Channel Support: Manage all chatbot conversations from a unified inbox, accessible by multiple agents.
• Automation and Segmentation: Automate responses, segment users based on behavior, and trigger specific flows using keyword recognition.
• CRM Integration: Create deals and manage customer information directly from chatbot interactions.​

📱 SMS Marketing: Direct and Timely Customer Engagement

With SendPulse’s SMS marketing tools, businesses can send timely messages to their audience:​

• Bulk SMS Campaigns: Reach a large audience with promotional messages, alerts, and reminders.
• Automation: Schedule messages based on user actions or specific dates and times.
• Segmentation: Target specific groups based on demographics, behavior, or preferences.
• Subscription Forms: Collect phone numbers and other relevant information through customizable forms.
• Integration with Other Channels: Combine SMS campaigns with email, web push notifications, and chatbots for a cohesive marketing strategy.​

🔔 Web Push Notifications: Real-Time Updates for Your Audience

SendPulse enables businesses to send web push notifications to keep users informed:​

• Instant Notifications: Alert users about new products, promotions, or important updates.
• Automation: Trigger notifications based on user behavior or specific events.
• Segmentation: Send targeted messages to specific user groups.
• Cross-Platform Support: Reach users on various browsers and devices.​

🧠 SendPulse CRM: Streamlining Sales and Customer Management

The integrated SendPulse CRM system helps businesses manage customer relationships and sales processes efficiently:​

• Deal Management: Track sales pipelines, assign tasks, and monitor progress.
• Customer Profiles: Store and access detailed customer information, including interaction history.
• Communication Tools: Engage with customers directly through email, SMS, or chat platforms from within the CRM.
• Automation: Automate routine tasks and follow-ups to improve productivity.
• Integration with Chatbots: Automatically create CRM entries from chatbot interactions, capturing valuable lead information.​

🌐 Landing Pages and Online Stores: Building Your Online Presence

SendPulse’s landing page builder allows businesses to create responsive web pages and online stores without coding:​

• Drag-and-Drop Builder: Design pages using a variety of templates and customizable elements.
• Multi-Channel Widgets: Add subscription forms, chatbots, and social media links to engage visitors.
• Mobile Optimization: Ensure pages look great and function smoothly on all devices.
• E-Commerce Features: Set up product catalogs, manage orders, and accept payments directly from your landing pages.
• Analytics: Monitor page performance and user behavior to optimize conversions.​

By integrating these features, SendPulse offers a robust solution for businesses aiming to enhance their marketing efforts through automation and AI-driven tools. Whether you’re looking to improve customer engagement, streamline sales processes, or build a strong online presence, SendPulse provides the tools necessary to achieve your goals in 2025, but what is their price? Let’s see.

SendPulse Pricing Plans: Which Tier Is Right for You?

Understanding SendPulse pricing in 2025 is essential if you’re planning to integrate this all-in-one marketing platform into your business. From startups and freelancers to growing enterprises, SendPulse offers flexible pricing tiers that scale with your needs. Each plan is designed to give you access to powerful email marketing tools, AI automation, and CRM functionality — but with varying levels of usage, storage, and support.

Let’s break down each pricing plan and help you decide which one best fits your current growth stage.

Free Plan — Ideal for Beginners Getting Started with Email Marketing

The Free plan is perfect for those just starting their journey into digital marketing. It provides access to essential SendPulse features, allowing individuals and small teams to explore email automation without any upfront cost.

This tier supports up to 500 subscribers and lets you send up to 15,000 emails per month. You get 100 MB of image storage, 3 sender email addresses, and support for 1 custom domain. With Automation 360, you’re limited to 5 flows, 1 event trigger, and 50 elements — enough to test basic automated sequences. You can also create 1 website or a link-in-bio page and verify 100 email addresses monthly using the built-in email verifier.

Overall, the Free plan is a no-risk way to explore SendPulse CRM, test campaign strategies, and experiment with automation flows before scaling up.

Standard Plan — Essential Tools for Growing Businesses

Starting at ~$4.40/month billed annually for 1–500 contacts

The Standard plan offers an expanded set of features for businesses ready to grow their audience and run more sophisticated campaigns. Email sending is unlimited at this level, so you can focus on reach without worrying about quotas.

Subscribers get 200 MB of image storage, support for 100 sender email addresses, and 3 domains. Automation 360 capabilities expand to 10 flows, 10 event triggers, and 70 elements — giving you more control over how leads are nurtured and converted. You can build up to 2 bio link pages and verify 100 emails per month.

Additional benefits include access to saved segments (up to 5), full A/B testing tools, and support for up to 3 users per account, making this plan a great fit for small teams seeking to grow with collaborative tools.

Pro Plan — Full Access for Email Marketing Professionals

Starting at ~$5.30/month billed annually for 1–500 contacts

The Pro plan is built for serious marketers who require greater flexibility, advanced segmentation, and automation power. Along with unlimited emails, you get 500 MB of image storage, 300 sender email addresses, and support for up to 5 custom domains.

This tier unlocks 50 flows, 50 events, and 150 elements in Automation 360, enabling the creation of detailed, behavior-based workflows. You can build 2 full websites and 2 bio link pages. The email verifier allows 1,000 checks per month — ideal for maintaining clean lists.

With unlimited segmentation options, full access to A/B testing, and support for 10 users per account, the Pro plan is the go-to choice for mid-sized businesses or agencies that want full control over every marketing detail.

Enterprise Plan — Maximum Features for Large-Scale Operations

Custom pricing starting at 2,500 contacts and up

For high-volume senders and large-scale operations, the Enterprise plan delivers everything SendPulse has to offer. This tier requires a minimum of 2,500 subscribers and is designed for companies managing multiple brands or teams under one roof.

You’ll get unlimited emails, a massive 5 GB of image storage, and no limits on sender email addresses or custom domains. Automation 360 capabilities are fully unlocked — with unlimited flows, events, and elements, making this the most powerful automation toolkit on the platform.

This plan also supports 50 websites or bio link pages, comes with enterprise-grade segmentation, unlimited users, and fully customizable tag systems. Email verification limits are based on your selected email verifier tier.

If you’re a large company or scaling rapidly, this plan ensures you never hit a wall with campaign complexity, user management, or system integrations.

🔐 VIP Plan — Custom Solutions for High-Volume Marketing

Although not publicly priced, the VIP plan is available for businesses requiring personalized solutions. Think white-glove onboarding, advanced support, custom SLAs, and deeper integration with enterprise systems. This tier is especially suitable for global companies with specific compliance or scalability requirements.

💡 Note: All prices exclude VAT. Final monthly rates may vary depending on the selected number of subscribers. Always check SendPulse’s official pricing page for up-to-date plans and regional billing options.

SendPulse Alternatives: Budget, Simplicity, and AI Power Compared

While SendPulse is a strong contender in the marketing automation space, it’s not a one-size-fits-all solution. Some users may prefer a tool with a lower price point, others may seek a more intuitive interface, and growing businesses might demand more AI-powered features and deeper automation.

Below are three powerful SendPulse alternatives in 2025, each offering a unique benefit depending on your needs.

💸 More Budget-Friendly SendPulse Alternative: MailerLite

If you’re a startup or solopreneur seeking affordability without sacrificing key functionality, MailerLite is one of the best SendPulse alternatives on the market.

Why choose MailerLite?

• Offers a forever-free plan for up to 1,000 subscribers and 12,000 emails/month
• Paid plans start around $10/month, making it ideal for budget-conscious users
• Includes email automation, landing pages, and A/B testing
• Sleek drag-and-drop builder with enough templates for most use cases
• No hidden fees or surprise charges — pricing is transparent and scalable

MailerLite may not have a built-in CRM or chatbot builder like SendPulse, but for users focused on email marketing and simplicity, it’s a cost-effective and reliable choice.

🧠 More User-Friendly and Intuitive SendPulse Alternative: Moosend

For marketers who want a seamless, low-learning-curve experience, Moosend stands out as a highly intuitive and visually polished platform. It’s known for its clean interface, real-time previews, and easy automation builder — a perfect pick for beginners or non-technical teams.

Why choose Moosend?

• Modern, user-friendly UI with minimal clutter
• Quick setup of email campaigns, forms, and landing pages
• Simple visual automation editor — no steep learning curve
• Affordable plans starting around $9/month
• Ideal for SMBs who want power and ease of use without complexity

Compared to SendPulse, Moosend trades off some multi-channel and CRM features in favor of usability. If you’re looking to get campaigns up and running quickly with minimal friction, Moosend is a top-tier, user-friendly SendPulse alternative.

🤖 SendPulse Alternative with More AI Features and Advanced Tools: ActiveCampaign

If your priority is advanced marketing automation and cutting-edge AI-powered features, ActiveCampaign may be the most robust SendPulse alternative in 2025.

Why choose ActiveCampaign?

• AI-driven predictive sending, lead scoring, and customer journey insights
• Extensive integrations with 900+ tools, including eCommerce and CRMs
• Dynamic content personalization based on behavior and tags
• Full-featured CRM with deal pipelines and automation rules
• Supports conditional branching and highly targeted campaign logic

Although ActiveCampaign comes at a higher cost — with plans starting around $29/month — it offers far more when it comes to automation complexity, machine learning, and B2B sales integrations. For businesses ready to scale aggressively and automate intelligently, it’s one of the most powerful tools available today.

No matter what your budget or business model looks like, there’s a SendPulse alternative to match your goals. Whether you’re after savings, simplicity, or smarter automation, the key is choosing a platform that fits your team’s workflow and future growth.

Final Verdict: Is SendPulse Worth It in 2025?

After a deep dive into SendPulse’s features, pricing, CRM tools, AI automation, and top alternatives, one thing is clear — SendPulse remains a strong, well-rounded marketing platform in 2025. Its multi-channel capabilities (email, SMS, web push, chatbots), combined with Automation 360 and CRM integration, offer tremendous value for businesses looking to centralize their customer communication and marketing strategy.

On the plus side, SendPulse stands out with its:

• Broad suite of tools for unified marketing across channels
• Beginner-friendly interface and accessible templates
• Advanced analytics and campaign tracking
• Integrated CRM for managing sales pipelines and customer interactions
• Continuous rollout of AI-powered features like ChatGPT integration in chatbots and smart email content suggestions

However, it’s not without drawbacks. Users with larger subscriber bases may find SendPulse pricing higher compared to budget competitors like MailerLite. Additionally, some advanced users may feel restricted by limited design or automation customization compared to platforms like ActiveCampaign.

So, is SendPulse worth using in 2025?

Yes — if you’re looking for an all-in-one marketing automation solution that balances ease of use, power, and scalability, SendPulse is absolutely worth considering. It’s particularly valuable for small to mid-sized businesses that want to manage everything — from email marketing and chatbots to CRM and landing pages — without jumping between platforms.

Our advice? Start with the free plan, test its automation and multichannel tools firsthand, and see how well it fits your goals. For many teams, SendPulse offers a reliable, feature-rich foundation for marketing success in 2025 and beyond.

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Frequently Asked Questions About SendPulse