Instagram and Magento 2 Integration

- E-Commerce, Magento 2, Our extensions

Magento 2 Instagram Integration

Adding the checkout functionality to Instagram was only a matter of time. While the popular social network was initially introduced with no commercial features, the ad business was added at a certain point of its existence, providing Instagram owners with a massive flow of revenue. We’ve also got used to product tags that dramatically improve shopping experience within the app. However, no other steps have been taken in this direction to leave the social network uncommercialized. But the recent announcement of Instagram Checkout will change the way we used to think about the photo-sharing app. And the new improvement is quite intriguing from the perspective of Magento. Therefore, we describe the new functionality as well as shed light on the Magento 2 Instagram integration below.  

Instagram Checkout

How to make your first Instagram Checkout purchase

The Instagram checkout will be available right in the application that everyone knows, so no additional exploration is required. You can leverage the already-familiar checkout tags that are added to the following content types: feed posts, stories, and explore content. Follow the algorithm below to make your first purchase on Instagram:

  1. Tap the post to reveal product tags
  2. Open one related to a product you want to buy.
    Magento 2 Instagram Integration
  3. You are redirected to a product page. Note that the “View on Website” (1) button is replaced with “Checkout with Instagram.” Configure product options: color (2) and size (3).
    Magento 2 Instagram Integration
  4. If it is your first purchase, enter your contact details.
    Magento 2 Instagram Integration
  5. Next, specify delivery information.
    Magento 2 Instagram Integration
  6. Choose your payment method and determine payment information, which is stored for future purchases.
    Magento 2 Instagram Integration
  7. Now, you can review details and place your first order on Instagram.
    Magento 2 Instagram Integration
  8. Check the full video by TechCrunch below:

How everyone benefits from Instagram Checkout

The idea behind Instagram Checkout is brilliant: as a customer, you no longer need to log in and enter your information multiple times on different websites or apps. Everything is available right in your favorite photo-sharing application. Does it mean that Instagram will replace e-commerce websites like digital stores are replacing brick-and-mortar ones?

Of course, not! However, Instagram will gain more influence as a potent e-commerce tool. It is already a vital instrument for multiple merchants, but the introduction of checkout capabilities within the app is a real game changer.  

From the perspective of merchants, the Instagram checkout is also a find. Since customers no longer need to enter their contact, payment, and shipping details, the cart abandonment rate can be dramatically decreased. Now, users are often frustrated with having to sign up with each different brand; it leads to such high rates. With the ability to purchase everything in one place without specifying any information except product options, buyers will leave orders uncompleted much rarely.

As a buyer, you also get a new section within the app – “Orders.” It lets you track purchases, view order statuses, cancel orders, initiate a return, as well as contact the merchant. And you will never forget about your order since the app sends a notification when it ships. It is also worth mentioning that receipts are not represented as a part of messaging like in the case of Facebook.

As a merchant, you are provided with all the details necessary to fulfill an order. It means that you have to do everything manually, which is not very cool. And you get a little less data than if a purchase happens on your website. But Instagram claims to provide additional info separately. It means that you will also have to synchronize this data manually. Luckily, there is a true time-saver described below.

Integrations and payments

The new experience is based on PayPal for Partners – one of the latest full-stack processing offers. Its functionality suits best the demands of Instagram, allowing the popular social network to manage the end-to-end commerce experience for both buyers and sellers. In addition to PayPal, users can streamline Visa, Mastercard, American Express, or Discover.

It is also necessary to mention that Instagram has official plans to enable integrations with Shopify, BigCommerce, ChannelAdvisor, CommerceHub, and other tools, but no information is available regarding Magento. Luckily, the Firebear team is always willing to make the Magento ecosystem better. Below, you will discover everything you need to know about the Magento 2 PayPal integration regarding the new Checkout functionality.


As you might have already guessed, Instagram Checkout is free for buyers, but not for merchants. The platform will charge a selling fee, which won’t change the price of items for consumers. The cost will cover PayPal’s fees and fund various programs and products.

It seems that offloading all the responsibilities for the new functionality onto merchants is the right decision because they get an entirely new e-commerce instrument built within the existing channel that dramatically increase conversion eliminating multiple inconveniences buyers usually face.

No exact numbers are available right now, but we don’t think that the selling fee is too high.

Currently supported

So, how can you test the new functionality right now? There are two requirements. First of all, you should buy products in the US. The feature is currently available in this country only. But we believe that soon it will be rolled out to every app all over the world.

The second requirement is related to brands you can purchase from. Since the Instagram Checkout is in closed beta, it is provided to a limited number of partners only. Thus, US customers can buy goods by Adidas, Burberry, Dior, H&M, Nike, Prada, Zara, and about a dozen more brands. A wider range of companies will be provided in the nearest future.

Pros and cons of Instagram Checkout

Now, let’s see some pros and cons of Instagram Checkout for both buyers and merchants.


  • All brands in a single application;
  • No data should be specified to make a purchase;
  • No new interfaces should be explored;
  • Higher conversion rate;
  • Lower cart abandonment rate.


  • Marketing tools from your e-commerce store don’t work;
  • You get less data than if a purchase is made on your website;
  • Information between Magento and Instagram should be synchronized manually;
  • Instagram Checkout charges fees.  

While we cannot help you with fees, marketing tools, and a limited amount of information, the Firebear team has prepared something useful in terms of the Magento 2 Instagram data exchanges. Let’s see how we simplify the procedure.

Magento 2 Instagram Integration

When the Instagram Checkout API is available, the Improved Import & Export extension will support the complete integration of the two platforms. Our module will help you synchronize product data between Magento 2 and Instagram. Furthermore, you will easily transfer order information to your e-commerce store, where it should be processed and stored.

Thus, the Improved Import & Export extension will enable you to transfer the already existing catalog from Magento 2 to Instagram to fill the new sales channel within just a few clicks.

Moreover, if you are a small merchant who sells via Instagram only, but the social network isn’t enough for your rapidly growing business, the Improved Import & Export extension will effortlessly transfer all your existing products from Instagram to Magento 2.  

Also, note that data transfers of orders and products can be fully automated. We describe the functionality of our module in more detail below to illustrate the possibilities related to the Magento 2 Instagram integration. If you have any questions, follow the link below and contact our support – we will provide you with all the necessary information regarding the Magento 2 Instagram integration.  

Get Improved Import & Export Magento 2 Extension

Improved Import & Export Magento 2 Extension Features

Magento 2 X-Cart Migration

Multiple features of Improved Import & Export help to simplify and automate the Magento 2 Instagram integration. First of all, you get automated data transfers.

Automated Import & Export

To effortlessly synchronize the flow of products and orders between Magento 2 and Instagram, our extension lets you use schedules and event-based triggers.


Schedules are the most intuitive and straightforward way of data transfer automation. The exchange of products and orders between Magento 2 and Instagram or other systems run in the background due to fully independent import and export jobs. The Improved Import & Export Magento 2 module offers several options to be leveraged. First of all, you can use custom intervals to specify the time between automated import or export processes. Next, it is possible to choose one of the predefined update schemes which are customizable as well. Profiles with no schedules can be leveraged for maintaining such tasks as the transfers from Instagram to Magento 2. And you have asynchronous data transfers so that it is possible to launch every scheduled profile manually whenever you need despite the schedule. The following gif image shows how to configure a schedule:


Event-based triggers are the second huge improvement provided by the Improved Import & Export module when it comes to the automation of data transfers between Magento 2 and Instagram. Use the following algorithm to automate data transfers between the two systems:

  1. Create a trigger;
  2. Connect it to an event;
  3. Link an action to a trigger to launch it automatically.

For instance, you can create a new product in Magento, and it will be transferred to Instagram automatically. Follow the link below for more details: How to Run Magento 2 Import or Export After Specific System Event or Process.

Advanced Mapping Features

You should map Instagram attributes to ones used in Magento 2 to automate data transfers to your e-commerce website. If you don’t do that, you won’t import any data to Magento 2. Furthermore, you won’t be able to provide your Instagram store with products if their attributes are not matched to ones used in Magento 2.

If you use the default import/export instruments, it is necessary to transfer and edit all data manually. This procedure takes lots of time and effort because you apply changes in a file editor repeating the same actions every time a new update is required. As for the Improved Import & Export Magento 2 extension, it radically simplifies the integration of Instagram and Magento 2 in terms of both attributes and their values.

Mapping Presets

Use our module to solve the problem of different attribute standards without headaches and enable the Magento 2 Instagram integration in the most intuitive way with mapping presetspredefined mapping schemes. Designed to eliminate manual attributes matching, they allow seamless transfers of products between Magento 2 and Instagram as well as orders to your website.

Our extension analyzes the input data file transferred from Instagram, discovers third-party attributes, and matches them to the ones used in Magento. You only need to select a matching scheme suitable for the integration. As for export processes, they are based on the same principle: you choose a preset and Improved Import & Export turns Magento 2 attributes to ones used by Instagram. The process is illustrated below:

Matching Interface

Importing data from Instagram to Magento 2 and moving it back can also be enabled by mapping external attributes to the corresponding internal ones manually right in the Magento admin! The Improved Import & Export module offers a unique matching interface where you map external attributes to the corresponding internal ones in a grid. Forever forget about editing attributes in a data file when a new update is provided. Here is how everything works:

As for the “Default Value” column, it plays an important role in attribute values matching when you transfer products or orders from Instagram. The column is designed for values, which are provided to all items of a corresponding attribute. Thus, you can transfer product data from your Instagram store replacing its categories with a specified one utilized in a Magento 2 catalog. Type a hardcoded value containing a new store view for the “_store” attribute, and the Improved Import & Export extension will replace the third-party catalog elements with the chosen one.

Attribute Values Mapping

To simplify and automate the Magento 2 Instagram integration, the Improved Import & Export Magento 2 extension offers a separate interface for attribute values mapping. Thus, external designations will no longer interrupt data transfers between the two systems. Сhoose an external value from Instagram and specify the internal one from Magento 2 as a replacement while configuring an import profile. Repeat the procedure until all third-party designations are mapped to ones utilized on your website. Note that the created schemes will be saved and applied for further updates. For details, read this article: Attribute Values Mapping.

Attribute Values Editing

You can also streamline attribute values editing while transferring data from Instagram to Magento 2. To modify attribute values in bulk, use the following rules:

  • Add a prefix to multiple attribute values;
  • Add a suffix to multiple attribute values;
  • Split multiple attribute values;
  • Merge various attribute values.

The Improved Import & export Magento 2 extension lets you combine them and create conditions increasing the efficiency of the applied changes. For further information, follow this link: How to Modify Attribute Values During Import and Export in Magento 2.

Category Mapping

Category mapping is a feature developed exactly for product data transfers to Magento 2. As a result, it significantly simplifies the Magento 2 Instagram integration regarding product transfers. The feature lets you match external categories to ones used internally, so much fewer difficulties occur while products are transferred from Instagram to Magento 2. The Improved Import & Export module allows mapping external product categories to ones used in your catalog as follows:

It is also possible to create a brand new category in the import job. Choose a parent category and specify a new one – our extension will generate it automatically linking products to it during the import process. If your Magento 2 website doesn’t include a category from an external system, it’s no longer a problem. You can find more information about the feature in this article: Category Mapping.

Attributes On The Fly

And if an Instagram data file lacks attributes, you can create them on the fly via the following general form:


The feature is described here in more detail: Product attributes import.

Extended Connectivity Options

The extended connectivity options of Improved Import & Export enable the Magento 2 Instagram integration. Since our extension supports API connections, you can freely integrate the two systems, but let’s say a few words about other opportunities provided by the module.

Multiple File Standards

The integration of Magento 2 and other platforms on the basis of the Improved Import & Export extension can be performed via XML, JSON, ODS, and Excel files. Note that they can be compressed. Our plugin will effortlessly unpack them automatically. As for the default Magento tools, they work with uncompressed CSV files only! As a result, you cannot eliminate multiple procedures including the necessity to unpack archives and convert data files into CSV.

Furthermore, the following file sources can be leveraged to import and export data files between Magento 2 and external systems:

  • FTP/SFTP. Transfer data files vis a local or remote server.
  • Dropbox. Use a Dropbox account to establish a connection between the two systems. Alternatively, you can rely on Box, OneDrive, Google Drive, iCloud, and Amazon Drive.
  • URL. A direct URL can be used to import a data file as well.

Alternative Ways of Import & Export

Now, we’d like to draw your attention to features that enable the Magento 2 Instagram integration. The alternative ways of import and export include direct API connections and intermediary services. Note that they are not represented in Magento 2 by default.

As for connecting Magento 2 to Instagram, the Improved Import & Export extension provides the ability to leverage APIs. Our module supports REST, SOAP, and GraphQL standards. All API connections are fully compatible with the extension’s features, so you can streamline mapping, schedules, and attributes on the fly while transferring data via API between Magento 2 and Instagram.

As for the intermediary services, our module works with Google Sheets, Office 365 Excel, and Zoho Sheet. Although they cannot be utilized in data transfers from Instagram to Magento 2, you can leverage them in other integrations. The following image shows how to use Google Sheets to move data to Magento 2:

Magento 2 X-Cart Migration

The video below displays our extension in action:

Final Words

Instagram started using product tags to provide a better shopping experience. As for Instagram Checkout, it takes this experience one step further. Buyers get a more intuitive and seamless way to discover and purchase products from different brands in a single app. Merchants are provided with a robust e-commerce tool that dramatically decreases cart abandonment and increases conversion. Here at Firebear, we offer a tool that lets Magento merchant leverage the new functionality integrating Magento 2 with Instagram. With the Improved Import & Export Magento 2 extension, you can automate transfers of product and order data between the two systems. Follow the link below and contact our support for further information:

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