"Improved Import"

Magento 2 Swatch Image Guide: How to Create, Manage & Import Color Swatches

- E-Commerce, Magento 2

cover image for the Magento 2 Swatch Image Guide with color and text swatches for a category page with pants

Magento 2 swatch image functionality is crucial in creating a visually engaging shopping experience, especially for configurable products. Whether you’re showcasing different colors, textures, or patterns, Magento 2 swatches allow you to present product variations in an intuitive, customer-friendly way. However, many merchants struggle with managing and importing these swatches effectively, which can lead to poor product presentation and missed sales opportunities.

In this guide, we’ll walk you through everything you need to know about Magento swatches — including how to create color swatches, configure swatch image sizes, retrieve swatch image URLs, and most importantly, how to import Magento 2 swatch images using a streamlined, automated process. You will learn how to prepare your CSV files, map the necessary attributes, and avoid common pitfalls that come with importing swatches.

By the end of this article, you’ll be able to manage and import Magento swatches like a pro, giving your storefront the visual polish it deserves.

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Magento 2 Downloadable Product Guide: Complete Setup and Import Explained

- E-Commerce, Magento 2, Our extensions

screenshot of a magento 2 downloadable product page with LifeLong Fitness IV - video instructions, routines, and exercises

Looking to sell digital goods like eBooks, music, software, or licenses? Then understanding the Magento 2 downloadable product is a must. This guide dives deep into everything you need to know about this powerful product type in Magento 2 — from its definition and setup to storefront behavior and automated import processes.

You’ll learn what a downloadable product in Magento 2 is, how it compares to virtual products and other product types, and how to configure it with downloadable links and samples. We’ll also walk you through creating and managing Magento downloadable products step-by-step — no technical background needed. Plus, we’ll show you how to import Magento 2 downloadable products efficiently using CSV files and enhanced import tools.

Whether you’re launching your first digital product or optimizing a complex catalog, this comprehensive guide will help you make the most of Magento 2 downloadable products. Let’s get started.

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Virtual Product in Magento 2: Complete Guide to Setup, Shipping & Import

- E-Commerce, Magento 2, Our extensions

screenshot of a virtual product page on a magento 2 website

In the ever-evolving world of e-commerce, not every product needs a box, a barcode, or a shipping label. Some of the most powerful offerings — think services, subscriptions, or warranties — exist purely in digital form. That’s where the virtual product in Magento 2 comes into play.

Unlike physical or downloadable products, Magento 2 virtual products don’t require shipping, packaging, or even a download link. They’re weightless, dimensionless, and ideal for selling non-tangible goods like online consultations, extended warranties, or memberships. Whether you’re running a service-based business or offering add-ons to physical items, virtual products are an essential part of the Magento 2 ecosystem.

In this comprehensive guide, we’ll walk you through everything you need to know about working with Magento virtual products. You’ll learn what a virtual product is, how to set it up, and how it behaves on the storefront. We’ll also show you how to import and export virtual products in Magento 2 using CSV files, helping you scale faster and manage your catalog more efficiently.
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Magento 2 Custom Options Explained: How to Add Customizable Options to Simple Products, Configure & Import Them

- Magento 2, Our extensions

illustrative image for a guide to Magento 2 custom options with a cartoonish representation of a product page with customizable options

Magento 2 custom options are a powerful way to personalize simple, downloadable, or virtual products without the overhead of configurable product setups. Also known as customizable options, they allow store owners to add extra choices, such as text fields, dropdowns, file uploads, or swatches, directly to product pages, enriching the customer experience and boosting conversion potential.

In this complete guide to Magento custom options, we’ll walk you through everything you need to know — from what custom options are and how they differ from configurable products, to step-by-step instructions on adding them to your store. You’ll also learn how to extend these options with visual swatches, import them in bulk using automation tools, and avoid common pitfalls when managing custom product features.

Whether you’re offering monogrammed apparel, personalized gift messages, or product add-ons, this guide will help you unlock the full potential of Magento 2 customizable options — and turn simple products into compelling, flexible offerings that better match your customers’ needs.

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Magento 2 Shopping Cart Guide: Management Essentials

- E-Commerce, Magento 2, Our extensions

Magento Shopping Cart

The Magento shopping cart functionality has been updated multiple times. Every new version introduced vital improvements for both customers and store administrators. In the following post, we shed light on new Magento 2 shopping cart features, discuss the updated functionality, and provide hints on how to import and export Magento 2 shopping carts and all the related data within just a few clicks.

As a store administrator, you get the ability to manage the shopping carts of customers who are now online – a new feature that is explained below. Besides, it is possible to access the Magento 2 persistent shopping cart – a new term used to call abandoned carts – of a shopper who is not currently logged in.

In both cases, you can add and remove products, transfer items from customer activities, and create orders. As for the respective import and export processes, they are available via third-party software. In this article, we use the Improved Import & Export Magento 2 extension to show how to import Magento 2 shopping carts. Continue Reading

How to Get Attribute Values & Map Them During Import in Magento 2

- E-Commerce, Magento 2, Our extensions

magento 2 get product attribute value and map them

This Magento 2 tutorial explains how to get a product attribute value and map it to the one used in your website’s admin. You might have already faced numerous problems caused by attributes and attribute values that don’t follow the Magento requirements. By default, it is impossible to import them to Magento 2. It often happens when you migrate from Magento 1 to Magento 2 or import data from external systems.

Different systems have unique requirements regarding how information is stored in their databases. Therefore, you cannot transfer data between them directly. It is always necessary to apply changes to the output created beyond Magento 2 to run a successful import to your e-commerce website. This process is usually time-consuming: The more unsupported values your data file contains the more work has to be done. 

However, there is a user-friendly way of editing third-party data. Meet the Improved Import & Export Magento 2 extension. The module lets you get attribute values in Magento 2 and automate the attribute editing processes, freely importing data from external platforms to Magento 2. Below, we shed light on how to match third-party attributes and attribute values to the corresponding Magento 2 values during import. You will find a guide for the default Magento 2 import tool. After that, we provide a description of our approach that saves tons of time and lets you automate further data updates.
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How to Import & Export Newsletter Subscribers in Magento 2

- E-Commerce, Magento 2, Our extensions

magento 2 import export newsletter subscribers

Today, we’d like to introduce you to the Magento 2 import export of newsletter subscribers. Suppose you run an online business with multiple newsletter subscribers but want to move to a brand new Magento 2 website (read about data migration from Magento 2 to 1). Of course, you would like to migrate all the existing newsletter subscribers to the new storefront. Magento 2, however, doesn’t let you do that with the help of its default import and export tools. Luckily, there is a solution that enables the desired functionality. Meet the Improved Import & Export extension. With its help, you will freely import and export newsletter subscribers in Magento 2.

In the following article, we focus on transferring newsletter subscribers to and from Magento 2. You will discover the conditions for importing subscriber data to your e-commerce website. Besides, we provide attributes associated with newsletter subscribers in Magento 2. And of course, there is a guide on how to import newsletter subscribers from Magento 1 to Magento 2. If you are going to migrate from your old e-commerce website to a brand-new one, you’ve come to the right place. The general details about Magento 2 newsletter subscribers’ import and export are also gathered below.
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How to Import & Export Data Between Magento 2 & Google Drive

- E-Commerce, Magento 2, Our extensions

Magento 2 Google Drive Import Export

Today, we are going to introduce you to the Magento 2 Google Drive integration. The following article sheds light on how to import and export entities between Magento 2 and Google Drive with the help of the Improved Import & Export extension. It explains how to synchronize Magento 2 and Google Drive. After that, we shed light on the general facts related to transferring data between our favorite e-commerce platform and the popular file storage.  Next, the material proceeds to the core steps of the integration preparation. You will discover how to install Google API libraries and get Google Drive API credentials.

After that, the article focuses on establishing the connection between Magento 2 and Google Drive. You will learn to configure a Service Account and share a Google Drive folder. The last chapters are dedicated to configuring import and export jobs for Magento 2 and Google Sheets integration and exploring use cases. Since the integration incorporates Improved Import & Export, you will also find its features described below.

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How to Run Magento 2 Import if Required Columns Are Missing

- E-Commerce, Magento 2, Our extensions

Magento 2 Import without Required Columns

Welcome to our guide on how to import data to Magento 2 if something is missing in a table. Below, we shed light on a very important aspect of every import process – columns (attributes) of an import file. What if your data table doesn’t contain one? By default, you face the inability to transfer the update to your Magento 2 website. Many different entities can be transferred into Magento 2, so you have to deal with various data depending on your particular business case. However, the absence of the smallest detail can ruin all your data transfer efforts. Especially if you use the default data transfer solutions. 

Luckily, we know how to prevent such issues. Meet the Improved Import & Export Magento 2 extension. With the help of this plugin, you can import data to Magento 2 if some required columns are missed. The following article describes this process. You can either manually add the necessary columns or automate the missed data addition using the module’s functionality. Besides, you will discover the required CSV file structure as well as core features of the Improved Import & Export Magento 2 extension
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