The rise of mobile shopping is one of the biggest trends in the e-commerce industry. The opportunity to make purchases on the go and the convenience of shopping on a smartphone or tablet from any location has led to significant growth of mobile commerce. At the same time, retailers increase customer engagement and boost mobile traffic by leveraging new sales channels and reaching out to target audiences.
Following this trend, it is crucial for e-commerce merchants to optimize their websites for mobile devices. Building a mobile app is an excellent way to deliver a smooth user experience across various touchpoints. However, developing a native mobile application is a time-consuming and costly approach. Luckily, an ever-evolving technology offers another solution for improving UX on mobile – Progressive Web Applications, or PWAs. If you are new to this term, check out the article on PWA and Headless Magento 2, explaining what PWA is and how to implement the headless approach on Magento.
Magento has developed a project called PWA Studio that provides a set of native tools for developing, deploying, and maintaining a Magento 2 PWA storefront. Besides, Magento 2 ecosystem offers third-party PWA solutions that allow building a PWA storefront on top of the Magento backend. The Amasty Magento 2 PWA modules are among those tools. This post explores the benefits and features of the Amasty complete PWA solutions for Magento 2. If you are interested in alternatives for developing a PWA-based website, pay attention to frontend-as-a-service tools, such as Vue Storefront and DEITY Falcon. Besides, you can utilize Magento 2 PWA themes, like, e.g., ScandiPWA and Tigren.