What Is Privy? Everything You Need to Know About Privy Marketing in 2025
What is Privy, and why are so many e-commerce brands using it to drive sales?
If you’re a business owner searching for powerful tools to grow your online store, you’ve likely come across countless SaaS platforms promising better conversions and marketing results. Among them, Privy stands out as a user-friendly email marketing and conversion optimization platform, especially popular among Shopify merchants.
With Privy, you can create high-converting popups, automate email campaigns, and recover abandoned carts — all without coding.
In this guide, we’ll explain exactly what Privy is, how Privy email marketing works, what you get with Privy marketing tools, and whether its features justify the cost. We’ll also break down Privy pricing plans, highlight key benefits, and explore some solid alternatives.
If you’re wondering whether Privy is the right fit for your business, you’ll find the answers here. Let’s dive in and explore how Privy can help you convert more visitors into loyal customers and why it is part of the best AI tools for e-commerce success.