FireBear Studio - Magento 2 extensions & E-Commerce

Customer relationship management (CRM) Magento integration

August 22, 2014 - E-Commerce, Magento tips & tricks

Customer relationship management (or CRM) is a system, which manages company’s interactions with both current and future customers. CRM’s spheres of influence include marketing, sales, customer services, and technical support. Customer relationship management involves using different technologies and techniques to organize, synchronize and automate all the aforementioned activities. To integrate CRM system into your Magento e-commerce store, you just need to install one of the following CRM Magento integration extensions and modules.

CRM Magento integration extensions and modules

Customer relationship management (CRM) Magento 2 integration

A/B Testing for Magento

August 21, 2014 - E-Commerce, Magento tips & tricks

A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

ab testing magento

The Best Blogging Platforms in 2014

August 20, 2014 - E-Commerce, Fire development

A blog can be a very useful addition to your e-commerce store. By using it as a tool for connecting with your customers, you can provide them with helpful information and as a result drive traffic to your website and gain more loyalty from your visitors. But before writing, you have to choose the right platform. We are here to help you: in this post, you will find a list of blogging platforms. Many of them are open source and support customization, most blogs offer a free plan!

Soldsie – social selling on Facebook and Instagram for Magento

August 19, 2014 - E-Commerce, Magento tips & tricks

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

Enterprise resource planning (ERP) System Magento Integration

August 18, 2014 - E-Commerce, Magento tips & tricks

An enterprise resource planning (ERP) system is a set of software tools for business management. Usually, it is a suite of integrated applications, that an enterprise or a company can use for data collection, storage, management, and interpretation. ERP covers core business processes in real time. Such business resources as raw materials, cash, production capacity, and stocks are tracked in the ERP system. It also monitors the status of business commitments: payroll, orders, and purchase orders. With an ERP system, you can turn your Magento store into a more robust and profitable business unit. Below, we explore Magento 2 ERP integration.

erp magento

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Yahoo Stores – Redesigned SaaS Ecommerce Platform by Yahoo

August 17, 2014 - E-Commerce

Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.

yahoo stores

Best Magento extensions for building Magento based multi vendor marketplace

August 15, 2014 - E-Commerce, Magento tips & tricks

Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.

First of all you will need a Magento store. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.

multi vendor marketplace Magento Extensions

Multi Vendor Marketplace Magento 2 Extensions

Magento VS WooCommerce (WordPress based E-Commerce solution)

August 11, 2014 - E-Commerce

When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.

Magento vs. WooCommerce.png

Magento Multichannel Sales Services & Extensions (eBay, Amazon integration)

August 7, 2014 - E-Commerce, Magento tips & tricks

multichannel sales magento

Multichannel marketing is a kind of marketing, which uses different channels to reach a customer. Such channels includes retail stores, web sites, mail order catalogues, or direct personal communications by email, letter, text message, or phone call. In multichannel marketing customers are involved into browsing, buying, returning and pre/post sale services. The objective of such kind of marketing is to make it easy for a customer to buy in the most appropriate way. As a result, companies providing multichannel marketing get more loyal buyers, attract new target audience and increase revenues. Being a relatively new trend, multichannel marketing for e-commerce already includes a lot of multichannel sale services & extensions for Magento. It relies on the same principles as multichannel marketing, but has a limited number of channels represented by different marketplaces and online stores.

Magento 2 Multichannel Sales Services & Extensions

Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.