In this post, we are describing a small tool that brings a great advantage to ecommerce merchants when it comes to attracting high-quality traffic to a website. Optimization of a website in terms of SEO includes various aspects, one of which is building an SEO friendly image URL structure. SEO Friendly Images for Magento 2 by Zymion provides online business owners with relevant functions for setting descriptive names of product images on their stores. This way, the extension makes image names look more user-friendly, as well as better discoverable by Google.
Below, we explain how the Magento 2 image optimization module works.
The module’s functionality has a positive impact on the URL structure of images, which is crucial for better SEO rankings. Setting a logical URL structure and specifying an optimized file name for product images helps search engines to understand the matter of your product pictures. By converting your image file names into SEO friendly format, you improve discoverability of the visual content on your store and increase the chances for the images to get indexed by Google. Thus, the extension enhances SEO score of product images and helps merchants attract more traffic to their web stores.
- Simple backend configuration;
- Automatic generation of SEO friendly links for all images;
- No changes in the original image;
- Possibility to specify a custom name for the image;
- Ability to include the category name in the image link;
- Improved discoverability by Google;
- Support for multiple stores.
After installing the Magento 2 SEO Friendly Images extension and enabling it in the backend, it will automatically start converting the names of images on your store into an SEO optimized format. Thus, you can optimize the names of all your product images in a short time with no negative impact on the overall store performance. The extension works fine on websites with a significant number of image files and doesn’t change the original images.
As for the URL structure of resized images, the Magento 2 module adds a full product name at the end of the link. This way, it makes image names more descriptive and user-friendly. For example, if an image file has a name “Test Simple Product” and ends with “IMG10001.jpg”, the extension will automatically replace this element with “test-simple-product.jpg”. Note that after changing a file name, it will be specified with lowercase letters. If there are any spaces in the original name, they will be replaced with hyphens.
Moreover, the Magento 2 SEO image optimization module allows users to overwrite product names of images with custom file names. It can be done for each image individually from your Magento Admin. This way, the extension provides more flexibility in setting image names in line with the requirements of a particular web store.
The SEO Friendly Images extension also offers an option to include an appropriate category name in the file name of an image. With this option, an image name will look something like this: “product-name-category-name.jpg”.
Another function available with the Magento 2 module is the usage of symbolic links in the process of rewriting image filenames. This way, you can avoid creating numerous temporary copies of your images. It is especially useful if you have limited disk space on your hosting package.
All settings of the Zymion Magento 2 SEO Friendly Images extension can be found under Stores -> Settings -> Configuration -> Zymion -> SEO Friendly Images. Here, you need to configure only three options. First, you enable or disable the extension’s functionality on your store. Next, you decide whether to add a category name to the file names of your images. The last setting allows using symlinks during the process of rewriting the files. It helps users to avoid creating copies of files.
As for the option to create a custom file name for an image, you can do it from the product view page. The module adds a “Filename overwrite” field where you can enter a new name for the file instead of the default product name. It is not necessary to specify a file extension here.
SEO Friendly Images for Magento 2 is an excellent add-on for improving SEO of product images on an ecommerce site. The extension has an out-of-the-box configuration that works right after the installation, so you won’t need to spend much time and effort on setting required options. As a result, you will increase the chances of your website’s visual content to appear in Google search results. You can buy the M2 module for just $25.