Although Magento offers enough B2B features both out-of-the-box and via third party extensions, it was developed with B2C customers in mind, but the team behind the platform introduces a new ecommerce product aimed at the B2B segment. Meet OroCommerce – an advanced ecommerce platform for relations between businesses.
Unlike other existing solutions, OroCommerce offers a lot of B2B features out-of-the-box. Integration with ERP, CRM, PIM, order management, and other systems is bundled into the platform. This leads to streamlined business operations and improves customer experience. You may argue that Magento also offers the aforementioned opportunities, but they are available only via customizations and modules. Moreover, the integration doesn’t provide seamless experience, since the platform is B2C-oriented. Thus, OroCommerce has the first competitive edge over Magento.
The second advantage over competitors is the team that created the Magento ecommerce platform. Firstly, it consists of top notch developers which have a vast experience in ecommerce. Secondly, these guys know all weak and strong points of Magento, so they understand how to create a solution which is better optimized for the B2B segment.
The combination of both aspects significantly reduces total costs of installation, maintenance, and ownership. It is necessary to mention once again that OroCommerce offers everything required for a B2B company out-of-the-box, so you, as a B2B entrepreneur, don’t need to invest into expensive customizations. Besides, such approach decreases time to market allowing to compete and win as soon as possible.
As for a groundbreaking set of B2B tools delivered by OroCommerce, it provides such capabilities as localization and personalization, so you can rely on individual approach dividing your customers into groups. With the help of intelligent marketing tools, you will be able to increase the audience of your buyers, and a powerful report system will show all your ecommerce vulnerabilities. Furthermore, OroCommerce will help you deliver a B2C customer experience to your B2B clients making them even more loyal.
Unlike competitors, the OroCommerce application offers advanced search capabilities, which are available in Magento only via third party extensions, a built in CMS system with support for multiple price lists – the feature that is not bundled neither in Magento 1 nor in Magento 2, and quote-to-order process, which is also a unique opportunity introduced by OroCommerce. Another competitive advantages of of the platform are quick order forms and corporate customer accounts: both make B2B a piece of cake.
Besides, OroCommerce is fully open source and based on such popular technologies as PHP, Symfony2, and OroPlatform. As a result, it attracts a plethora of talented specialists that constantly release innovation and improve existing B2B experience.