"product import"

Shopware 6 Product Import Behavior Control Explained

- Shopware

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Today, we explain a brand new time-saver for bulk operations in Shopware 6 — Product Import Behavior Control. Managing large product catalogs in Shopware 6 requires precision. One wrong setting during a bulk import can overwrite hours of manual work, reset custom descriptions, or create thousands of duplicate entries.

This guide explains how to use the Improved Import, Export & Mass Actions app and its three available import modes — Create & Update, Only Update, Only Create — to manage your catalog safely and efficiently. Continue Reading

How to Import Advanced Pricing in Shopware 6 with Product Updates

- Shopware

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Managing tiered or rule-based pricing is a core requirement for many Shopware 6 stores — especially those dealing with B2B catalogs, wholesale structures, volume discounts, or regional pricing rules. Shopware supports these structures through Advanced Prices, which can be imported directly as part of a product update via the advanced_prices column in your CSV file.

This guide explains the complete structure of advanced pricing imports, how to format pricing tiers correctly, and what rules Shopware applies during automatic processing. Continue Reading

How the price_inherited Field Simplifies Variant Pricing Import in Shopware 6

- Shopware

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Managing prices across parent and variant products is one of the recurring challenges in Shopware 6 catalogs, especially when dealing with numerous variations and frequent pricing updates. In many stores, variants unintentionally accumulate outdated, inconsistent, or manually modified prices that no longer align with the parent product’s intended pricing structure.

To solve this, the Improved Import & Export Tool for Shopware 6 introduces a new field: price_inherited. This feature helps merchants enforce clean, consistent pricing by ensuring that variant products automatically inherit pricing from their parent.

This article explains how price_inherited works, why it matters, and how to use it effectively. Continue Reading

Shopify Product Import Behavior Explained: Take Full Control of Your Product Data

- Shopify

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When managing a Shopify store at scale, data import isn’t just about uploading a CSV — it’s about control. How should new products be created? Should existing listings be updated or left untouched? And what happens when supplier data overlaps with what’s already in your catalog?

To address these questions, we’ve introduced a flexible new feature called Import Behavior, giving you precise control over how products and variants are handled during import operations in Shopify. Whether you’re syncing your ERP data daily or onboarding a new supplier feed, this feature ensures every import behaves exactly as you intend — no surprises, no overwrites, and no missing data. Let’s explore this feature of the Improved Import & Export app. Continue Reading

How to Change Product Handle During Shopify Import

- Shopify

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Managing product URLs in Shopify can be tricky — especially when you’re importing or updating large product catalogs from different sources. To give merchants more control and flexibility, we’ve introduced a new setting in the import process: “Allow product handle change during import.” This update makes it easier to standardize product URLs, fix inconsistencies, and align your catalog structure across all store products — all while keeping your SEO intact. Below, we explore the new feature along with a few more refinements introduced in the Improved Import & Export app for Shopify. Continue Reading

Automatic Parent Product Creation: Smarter Shopify Imports for Cleaner Catalogs

- Shopify

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Shopify product imports can be extremely painful and time-consuming when the update file doesn’t contain parent products. If you work with large or complex catalogs, you know how challenging it can be to import such product data, especially when it only contains variant information. In many supplier feeds or marketplace exports, you’ll see entries for each size, color, or configuration, but no single parent (main) product to tie them together.

Until now, this meant manual editing, restructuring, and constant rework just to ensure the import process succeeded. But with our new Automatic Parent Product Creation feature, those days are over. Below, we explore the new functionality of the Improved Import & Export app for Shopify. Continue Reading

How to Import Shopify Product Variants by EAN

- Shopify

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Shopify stores EANs (European Article Numbers) or barcodes at the variant level, meaning each variant of a product — such as different sizes, colors, or packaging types — has its own unique EAN. This structure enables the direct identification and management of variants by barcode, eliminating the need for product names, option titles, or other less reliable identifiers.

When you import product data to Shopify by EAN with the Improved Import & Export app, the system can instantly locate and update the corresponding variant, improving accuracy, reducing errors, and making large-scale imports significantly faster. Below, we explore the new feature. Continue Reading

Magento to Shopify Product Migration: Complete 2025 Guide to Import & Export

- Magento 2, Shopify

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Magento to Shopify product migration is one of the most common challenges merchants face when replatforming their stores. Moving a catalog from Magento to Shopify isn’t just about exporting SKUs — it’s about preserving product details, categories, images, and pricing structures while ensuring the data aligns with Shopify’s format. A smooth migration process helps merchants avoid data loss, minimize downtime, and launch on Shopify with a store that’s ready to sell from day one.

In this guide, we’ll walk you through everything you need to know to import Magento products to Shopify in 2025 and beyond, from preparing your catalog to using automated import and export tools. Whether you’re handling a few dozen items or migrating thousands of SKUs, the right workflow saves hours of manual work and eliminates costly mistakes. And if you’re planning a complete store transfer beyond products, make sure to read our full Magento to Shopify migration guide for a step-by-step overview.

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New in Shopware 6 Product Import: Control Topseller Products with the markAsTopseller Field

- Shopware

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Take full control of your Shopware 6 storefront with our latest update to the Improved Import, Export & Mass Actions app. We’re excited to introduce a powerful new feature — the markAsTopseller field — designed to make your product merchandising faster, smarter, and more automated than ever before.

With the new markAsTopseller field, you can now flag products as Topsellers directly in your import files, eliminating the need for manual tagging via the admin panel. Whether you’re launching a new collection, updating your seasonal catalog, or highlighting high-converting items, this feature helps you streamline your workflow and instantly boost product visibility across your storefront.

Perfect for merchants managing large inventories or fast-changing product lines, this update adds another layer of efficiency to your Shopware 6 product import process — all within the familiar interface of the Improved Import, Export & Mass Actions app.

Save time, stay flexible, and put your best products front and center — all with a single import. Continue Reading

How to Import Products to Shopware 6 & Automatically Assign Them to Parent Categories: A Time-Saving Import Feature You Shouldn’t Miss

- Shopware

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Managing product categories during Shopware 6 import can be tedious, especially when you need to assign every single parent category manually. But what if there is a better way? The latest version of the Improved Import, Export & Mass Actions app lets you streamline this process. With the Auto-assign parent categories functionality, you can automate this process, making bulk imports faster, smarter, and error-free. Here’s everything you need to know about how to import products to Shopware 6 and automatically assign them to parent categories, why it matters, and how to start using it today. Continue Reading