"product import"

Shopify Product Import Behavior Explained: Take Full Control of Your Product Data

- Shopify

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When managing a Shopify store at scale, data import isn’t just about uploading a CSV — it’s about control. How should new products be created? Should existing listings be updated or left untouched? And what happens when supplier data overlaps with what’s already in your catalog?

To address these questions, we’ve introduced a flexible new feature called Import Behavior, giving you precise control over how products and variants are handled during import operations in Shopify. Whether you’re syncing your ERP data daily or onboarding a new supplier feed, this feature ensures every import behaves exactly as you intend — no surprises, no overwrites, and no missing data. Let’s explore this feature of the Improved Import & Export app. Continue Reading

How to Change Product Handle During Shopify Import

- Shopify

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Managing product URLs in Shopify can be tricky — especially when you’re importing or updating large product catalogs from different sources. To give merchants more control and flexibility, we’ve introduced a new setting in the import process: “Allow product handle change during import.” This update makes it easier to standardize product URLs, fix inconsistencies, and align your catalog structure across all store products — all while keeping your SEO intact. Below, we explore the new feature along with a few more refinements introduced in the Improved Import & Export app for Shopify. Continue Reading

Automatic Parent Product Creation: Smarter Shopify Imports for Cleaner Catalogs

- Shopify

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Shopify product imports can be extremely painful and time-consuming when the update file doesn’t contain parent products. If you work with large or complex catalogs, you know how challenging it can be to import such product data, especially when it only contains variant information. In many supplier feeds or marketplace exports, you’ll see entries for each size, color, or configuration, but no single parent (main) product to tie them together.

Until now, this meant manual editing, restructuring, and constant rework just to ensure the import process succeeded. But with our new Automatic Parent Product Creation feature, those days are over. Below, we explore the new functionality of the Improved Import & Export app for Shopify. Continue Reading

How to Import Shopify Product Variants by EAN

- Shopify

illustrative image for the How to Import Shopify Product Variants by EAN guide with emojis, barcode, and shopify logo on green background

Shopify stores EANs (European Article Numbers) or barcodes at the variant level, meaning each variant of a product — such as different sizes, colors, or packaging types — has its own unique EAN. This structure enables the direct identification and management of variants by barcode, eliminating the need for product names, option titles, or other less reliable identifiers.

When you import product data to Shopify by EAN with the Improved Import & Export app, the system can instantly locate and update the corresponding variant, improving accuracy, reducing errors, and making large-scale imports significantly faster. Below, we explore the new feature. Continue Reading

Magento to Shopify Product Migration: Complete 2025 Guide to Import & Export

- Magento 2, Shopify

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Magento to Shopify product migration is one of the most common challenges merchants face when replatforming their stores. Moving a catalog from Magento to Shopify isn’t just about exporting SKUs — it’s about preserving product details, categories, images, and pricing structures while ensuring the data aligns with Shopify’s format. A smooth migration process helps merchants avoid data loss, minimize downtime, and launch on Shopify with a store that’s ready to sell from day one.

In this guide, we’ll walk you through everything you need to know to import Magento products to Shopify in 2025 and beyond, from preparing your catalog to using automated import and export tools. Whether you’re handling a few dozen items or migrating thousands of SKUs, the right workflow saves hours of manual work and eliminates costly mistakes. And if you’re planning a complete store transfer beyond products, make sure to read our full Magento to Shopify migration guide for a step-by-step overview.

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New in Shopware 6 Product Import: Control Topseller Products with the markAsTopseller Field

- Shopware

illustrative image for the Import Products to Shopware 6 as Topsellers guide with emojis, shopware icon, and text on blue background

Take full control of your Shopware 6 storefront with our latest update to the Improved Import, Export & Mass Actions app. We’re excited to introduce a powerful new feature — the markAsTopseller field — designed to make your product merchandising faster, smarter, and more automated than ever before.

With the new markAsTopseller field, you can now flag products as Topsellers directly in your import files, eliminating the need for manual tagging via the admin panel. Whether you’re launching a new collection, updating your seasonal catalog, or highlighting high-converting items, this feature helps you streamline your workflow and instantly boost product visibility across your storefront.

Perfect for merchants managing large inventories or fast-changing product lines, this update adds another layer of efficiency to your Shopware 6 product import process — all within the familiar interface of the Improved Import, Export & Mass Actions app.

Save time, stay flexible, and put your best products front and center — all with a single import. Continue Reading

How to Import Products to Shopware 6 & Automatically Assign Them to Parent Categories: A Time-Saving Import Feature You Shouldn’t Miss

- Shopware

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Managing product categories during Shopware 6 import can be tedious, especially when you need to assign every single parent category manually. But what if there is a better way? The latest version of the Improved Import, Export & Mass Actions app lets you streamline this process. With the Auto-assign parent categories functionality, you can automate this process, making bulk imports faster, smarter, and error-free. Here’s everything you need to know about how to import products to Shopware 6 and automatically assign them to parent categories, why it matters, and how to start using it today. Continue Reading

Take Full Control over Product Visibility in Shopware 6: Introducing the ‘Replace Product Sales Channels’ Feature for Import

- Shopware

illustrative image for the shopware 6 product visibility guide with shopware 6 icon, emojis and text on blue background

Managing product visibility across multiple sales channels in Shopware 6 can be time-consuming and error-prone, especially in complex Shopware setups with dozens of channels and thousands of products. However, the Improved Import, Export & Mass Actions app eliminates the existing bottlenecks. With its new Replace Product Sales Channels feature, you can now define exactly where each product should appear and how visible it should be — all through a simple, flexible import process. In this guide, you’ll learn how this feature works, why it matters for the Shopware 6 product import, and how to use it effectively to save hours of manual configuration. Continue Reading

Full Magento 2 Import & Export Guide (2025): Master Product, Customer, Order & Other Data Transfers

- E-Commerce, Magento 2, Uncategorized

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Magento 2 import and export processes are essential for managing your store’s data, but they can be surprisingly complex. From handling products and customers to orders and custom entities, these operations require technical knowledge, precise formatting, and sometimes third-party tools. That’s why we’ve created this comprehensive resource.

Instead of searching through dozens of separate blog posts, you’ll find everything you need right here — neatly grouped and organized. This Magento 2 import/export guide brings together our most useful tutorials, walkthroughs, and troubleshooting tips. Whether you’re looking for step-by-step Magento 2 product import instructions, exploring Magento import from external systems like Google Sheets, or diving into API-powered Magento export workflows — this list has you covered.

We cover both the default Magento 2 import/export features and powerful alternatives like the Improved Import & Export extension. You’ll learn how to automate routine data transfers, work with custom attributes, and unlock features missing in the Open Source edition.

Start below to master every aspect of Magento 2 import and export — from the basics to advanced automation strategies. Continue Reading

Magento 2 Configurable Product Import: Complete Guide with Sample CSV

- E-Commerce, Magento 2

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Importing a single product into Magento 2 is fairly straightforward using the built-in tools under System → Import. But when it comes to Magento 2 configurable product import, things get much more complex. Migrating configurable product data — especially when it includes multiple associated simple products and custom attributes — can quickly become overwhelming if you’re moving from an old Magento installation or another platform entirely.

The good news? With the right approach and correctly structured CSV files, importing configurable products into Magento 2 is not only possible but entirely manageable. In this guide, we’ll walk you through everything you need to know to import configurable products in Magento 2, including how to prepare your data, avoid common pitfalls, and speed up the process using the Improved Import & Export extension.

We’ll also provide a downloadable Magento 2 configurable products sample CSV, explain key differences from importing via the default solution, and highlight how to fix issues when variations don’t appear as expected. Whether you’re dealing with a catalog of 10 or 10,000 items, this tutorial is your starting point. Continue Reading