"Improved Import"

Magento 2 Advanced Pricing Import Guide: Tier, Group & Special Prices Explained

- E-Commerce, Magento 2

Illustrative image for the Magento 2 Advanced Pricing Import Guide with emojis, magento logo, and text on orange background

Magento 2 advanced pricing import is a powerful way to manage tier prices, special offers, group-specific discounts, and Minimum Advertised Price (MAP) across your catalog — but doing it manually or using the default import tool can be frustrating and time-consuming. In this guide, we’ll walk you through everything you need to know about importing advanced pricing in Magento 2.

You’ll learn how Magento handles Special Price, Group Price, Tier Price, and MAP pricing — and how to format your CSV files correctly. We’ll also show you where to get a sample Magento 2 advanced pricing CSV and explain each required attribute for a successful import.

More importantly, we’ll compare two approaches to importing advanced prices. First, using Magento 2’s built-in import feature, where advanced pricing must be uploaded separately from product data. Then, we’ll show you a better way — importing all product and pricing information together using the Improved Import & Export extension by Firebear.

If you’ve ever struggled with Magento’s limited import tools or dealt with mismatched spreadsheets, this tutorial will help you streamline your bulk pricing updates and save time while improving accuracy.

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How to Import & Export Product Attributes for Magento 2 (Including Custom Attributes)

- E-Commerce, Magento 2

Illustrative image for the How to Import & Export Product Attributes for Magento 2 tutorial with emojis, magento logo, and text on orange background

If you need to import export product attributes for Magento 2 — including custom attributes and attribute sets — you’ve come to the right place. Working with product attributes in Magento 2 is essential for managing your catalog efficiently, but the native platform doesn’t provide built-in tools to handle attribute import and export. That’s where things get tricky.

In Magento 2, attributes define everything from product variations to layered navigation filters. Without them, importing products is incomplete because these attributes dictate product behavior, display, and even customer interaction. Unfortunately, Magento doesn’t allow product attributes to be imported or exported by default, making tasks like migration, bulk editing, or third-party integration unnecessarily complex.

This guide reveals how to import and export product attributes for Magento 2 using the Improved Import & Export extension. You’ll learn how to work with both default and custom attributes, manage attribute sets and groups, and correctly format your CSV files. We’ll explain how Magento 2 interprets attribute values during import, provide a detailed product attributes table, and walk you through the entire process step-by-step — all to ensure smooth, error-free data transfers.

Whether you’re migrating from another store, syncing with a PIM or ERP, or simply bulk-updating your catalog, mastering Magento 2 product attribute import and export is critical. Let’s break it down and simplify the process.

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Magento 2 Swatch Image Guide: How to Create, Manage & Import Color Swatches

- E-Commerce, Magento 2

cover image for the Magento 2 Swatch Image Guide with color and text swatches for a category page with pants

Magento 2 swatch image functionality is crucial in creating a visually engaging shopping experience, especially for configurable products. Whether you’re showcasing different colors, textures, or patterns, Magento 2 swatches allow you to present product variations in an intuitive, customer-friendly way. However, many merchants struggle with managing and importing these swatches effectively, which can lead to poor product presentation and missed sales opportunities.

In this guide, we’ll walk you through everything you need to know about Magento swatches — including how to create color swatches, configure swatch image sizes, retrieve swatch image URLs, and most importantly, how to import Magento 2 swatch images using a streamlined, automated process. You will learn how to prepare your CSV files, map the necessary attributes, and avoid common pitfalls that come with importing swatches.

By the end of this article, you’ll be able to manage and import Magento swatches like a pro, giving your storefront the visual polish it deserves.

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Magento 2 Downloadable Product Guide: Complete Setup and Import Explained

- E-Commerce, Magento 2, Our extensions

screenshot of a magento 2 downloadable product page with LifeLong Fitness IV - video instructions, routines, and exercises

Looking to sell digital goods like eBooks, music, software, or licenses? Then understanding the Magento 2 downloadable product is a must. This guide dives deep into everything you need to know about this powerful product type in Magento 2 — from its definition and setup to storefront behavior and automated import processes.

You’ll learn what a downloadable product in Magento 2 is, how it compares to virtual products and other product types, and how to configure it with downloadable links and samples. We’ll also walk you through creating and managing Magento downloadable products step-by-step — no technical background needed. Plus, we’ll show you how to import Magento 2 downloadable products efficiently using CSV files and enhanced import tools.

Whether you’re launching your first digital product or optimizing a complex catalog, this comprehensive guide will help you make the most of Magento 2 downloadable products. Let’s get started.

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Virtual Product in Magento 2: Complete Guide to Setup, Shipping & Import

- E-Commerce, Magento 2, Our extensions

screenshot of a virtual product page on a magento 2 website

In the ever-evolving world of e-commerce, not every product needs a box, a barcode, or a shipping label. Some of the most powerful offerings — think services, subscriptions, or warranties — exist purely in digital form. That’s where the virtual product in Magento 2 comes into play.

Unlike physical or downloadable products, Magento 2 virtual products don’t require shipping, packaging, or even a download link. They’re weightless, dimensionless, and ideal for selling non-tangible goods like online consultations, extended warranties, or memberships. Whether you’re running a service-based business or offering add-ons to physical items, virtual products are an essential part of the Magento 2 ecosystem.

In this comprehensive guide, we’ll walk you through everything you need to know about working with Magento virtual products. You’ll learn what a virtual product is, how to set it up, and how it behaves on the storefront. We’ll also show you how to import and export virtual products in Magento 2 using CSV files, helping you scale faster and manage your catalog more efficiently.
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Magento 2 Custom Options Explained: How to Add Customizable Options to Simple Products, Configure & Import Them

- Magento 2, Our extensions

illustrative image for a guide to Magento 2 custom options with a cartoonish representation of a product page with customizable options

Magento 2 custom options are a powerful way to personalize simple, downloadable, or virtual products without the overhead of configurable product setups. Also known as customizable options, they allow store owners to add extra choices, such as text fields, dropdowns, file uploads, or swatches, directly to product pages, enriching the customer experience and boosting conversion potential.

In this complete guide to Magento custom options, we’ll walk you through everything you need to know — from what custom options are and how they differ from configurable products, to step-by-step instructions on adding them to your store. You’ll also learn how to extend these options with visual swatches, import them in bulk using automation tools, and avoid common pitfalls when managing custom product features.

Whether you’re offering monogrammed apparel, personalized gift messages, or product add-ons, this guide will help you unlock the full potential of Magento 2 customizable options — and turn simple products into compelling, flexible offerings that better match your customers’ needs.

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Magento 2 Shopping Cart Guide: Management Essentials

- E-Commerce, Magento 2, Our extensions

Magento Shopping Cart

The Magento shopping cart functionality has been updated multiple times. Every new version introduced vital improvements for both customers and store administrators. In the following post, we shed light on new Magento 2 shopping cart features, discuss the updated functionality, and provide hints on how to import and export Magento 2 shopping carts and all the related data within just a few clicks.

As a store administrator, you get the ability to manage the shopping carts of customers who are now online – a new feature that is explained below. Besides, it is possible to access the Magento 2 persistent shopping cart – a new term used to call abandoned carts – of a shopper who is not currently logged in.

In both cases, you can add and remove products, transfer items from customer activities, and create orders. As for the respective import and export processes, they are available via third-party software. In this article, we use the Improved Import & Export Magento 2 extension to show how to import Magento 2 shopping carts. Continue Reading

How to Get Attribute Values & Map Them During Import in Magento 2

- E-Commerce, Magento 2, Our extensions

magento 2 get product attribute value and map them

This Magento 2 tutorial explains how to get a product attribute value and map it to the one used in your website’s admin. You might have already faced numerous problems caused by attributes and attribute values that don’t follow the Magento requirements. By default, it is impossible to import them to Magento 2. It often happens when you migrate from Magento 1 to Magento 2 or import data from external systems.

Different systems have unique requirements regarding how information is stored in their databases. Therefore, you cannot transfer data between them directly. It is always necessary to apply changes to the output created beyond Magento 2 to run a successful import to your e-commerce website. This process is usually time-consuming: The more unsupported values your data file contains the more work has to be done. 

However, there is a user-friendly way of editing third-party data. Meet the Improved Import & Export Magento 2 extension. The module lets you get attribute values in Magento 2 and automate the attribute editing processes, freely importing data from external platforms to Magento 2. Below, we shed light on how to match third-party attributes and attribute values to the corresponding Magento 2 values during import. You will find a guide for the default Magento 2 import tool. After that, we provide a description of our approach that saves tons of time and lets you automate further data updates.
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How to Import & Export Data Between Magento 2 & Google Drive

- E-Commerce, Magento 2, Our extensions

Magento 2 Google Drive Import Export

Today, we are going to introduce you to the Magento 2 Google Drive integration. The following article sheds light on how to import and export entities between Magento 2 and Google Drive with the help of the Improved Import & Export extension. It explains how to synchronize Magento 2 and Google Drive. After that, we shed light on the general facts related to transferring data between our favorite e-commerce platform and the popular file storage.  Next, the material proceeds to the core steps of the integration preparation. You will discover how to install Google API libraries and get Google Drive API credentials.

After that, the article focuses on establishing the connection between Magento 2 and Google Drive. You will learn to configure a Service Account and share a Google Drive folder. The last chapters are dedicated to configuring import and export jobs for Magento 2 and Google Sheets integration and exploring use cases. Since the integration incorporates Improved Import & Export, you will also find its features described below.

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