"Improved Import"

Virtual Product in Magento 2: Complete Guide to Setup, Shipping & Import

- E-Commerce, Magento 2, Our extensions

screenshot of a virtual product page on a magento 2 website

In the ever-evolving world of e-commerce, not every product needs a box, a barcode, or a shipping label. Some of the most powerful offerings — think services, subscriptions, or warranties — exist purely in digital form. That’s where the virtual product in Magento 2 comes into play.

Unlike physical or downloadable products, Magento 2 virtual products don’t require shipping, packaging, or even a download link. They’re weightless, dimensionless, and ideal for selling non-tangible goods like online consultations, extended warranties, or memberships. Whether you’re running a service-based business or offering add-ons to physical items, virtual products are an essential part of the Magento 2 ecosystem.

In this comprehensive guide, we’ll walk you through everything you need to know about working with Magento virtual products. You’ll learn what a virtual product is, how to set it up, and how it behaves on the storefront. We’ll also show you how to import and export virtual products in Magento 2 using CSV files, helping you scale faster and manage your catalog more efficiently.
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How to Run Magento 2 Import if Required Columns Are Missing

- E-Commerce, Magento 2, Our extensions

Magento 2 Import without Required Columns

Welcome to our guide on how to import data to Magento 2 if something is missing in a table. Below, we shed light on a very important aspect of every import process – columns (attributes) of an import file. What if your data table doesn’t contain one? By default, you face the inability to transfer the update to your Magento 2 website. Many different entities can be transferred into Magento 2, so you have to deal with various data depending on your particular business case. However, the absence of the smallest detail can ruin all your data transfer efforts. Especially if you use the default data transfer solutions. 

Luckily, we know how to prevent such issues. Meet the Improved Import & Export Magento 2 extension. With the help of this plugin, you can import data to Magento 2 if some required columns are missed. The following article describes this process. You can either manually add the necessary columns or automate the missed data addition using the module’s functionality. Besides, you will discover the required CSV file structure as well as core features of the Improved Import & Export Magento 2 extension
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Magento 2 Custom Options Explained: How to Add Customizable Options to Simple Products, Configure & Import Them

- Magento 2, Our extensions

illustrative image for a guide to Magento 2 custom options with a cartoonish representation of a product page with customizable options

Magento 2 custom options are a powerful way to personalize simple, downloadable, or virtual products without the overhead of configurable product setups. Also known as customizable options, they allow store owners to add extra choices, such as text fields, dropdowns, file uploads, or swatches, directly to product pages, enriching the customer experience and boosting conversion potential.

In this complete guide to Magento custom options, we’ll walk you through everything you need to know — from what custom options are and how they differ from configurable products, to step-by-step instructions on adding them to your store. You’ll also learn how to extend these options with visual swatches, import them in bulk using automation tools, and avoid common pitfalls when managing custom product features.

Whether you’re offering monogrammed apparel, personalized gift messages, or product add-ons, this guide will help you unlock the full potential of Magento 2 customizable options — and turn simple products into compelling, flexible offerings that better match your customers’ needs.

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How to Import & Export Newsletter Subscribers in Magento 2: Complete Guide for Bulk Email List Management in 2026

- E-Commerce, Magento 2, Our extensions

illustrative image for the How to Import & Export Newsletter Subscribers in Magento 2 Guide with emojis, magento logo, and text on orange background

Managing your Magento 2 newsletter subscribers is a vital part of keeping your email marketing effective and your customer base engaged. Whether you are migrating to a new store, integrating with a CRM, or ensuring your subscriber database stays clean, the ability to move and update this data efficiently is essential. The challenge is that Magento 2 does not provide a native option to import or export newsletter subscribers in bulk, leaving store owners with a slow, manual process that can quickly become a bottleneck.

The Improved Import & Export extension changes this completely. It allows you to transfer your Magento newsletter subscribers seamlessly between platforms, automate recurring updates, and work with multiple file formats such as CSV, XML, or Google Sheets. Instead of manually re-entering data, you can focus on building stronger campaigns, knowing your subscriber list is accurate and up to date.

In this guide, we explore the full process of working with Magento 2 newsletter subscribers, from preparing and importing subscriber data to automating exports and even migrating lists from Magento 1 without losing valuable contacts. Whether you are upgrading your e-commerce store or building a streamlined workflow for your marketing team, you will find everything you need to manage your subscriber list quickly, safely, and without unnecessary effort in 2026.
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How to Import Data via SOAP API into Magento 2

- Fire development, Magento 2, Our extensions

Magento 2 SOAP API Data Import

Below, we shed light on how to enable Magento 2 SOAP API import. Unfortunately, this functionality is not possible by default, but you can add the missing feature to your e-commerce store with the help of a third-party extension. The following article sheds light on SOAP, compares it with REST, and offers a reliable tool for enabling the corresponding functionality for Magento 2. You can leverage the Magento 2 SOAP API import and export processes with the Improved Import & Export Magento 2 module. 

The following article sheds light on how to import data into Magento 2 via SOAP API with the help of our extension. We discuss how to enable the Magento 2 SOAP API import and what extra benefits you can get. If you are not familiar with what SOAP API is, we’ve also prepared a chapter that describes this standard. Besides, there is an FAQ section that provides answers to frequently asked questions about SOAP and Magento 2 import/export processes.
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How to Import Compressed Data (ZIP, TAR, TGZ) to Magento 2

- E-Commerce, Magento 2, Our extensions

Magento 2 Compressed Data ZIP TAR TGZ Import

What if your partner provides a vital data update in a compressed file? Prior to importing it to Magento 2, you need to unpack the archive. Next, if a file stored there is not CSV, you need to run the conversion. Furthermore, if it contains unsupported attributes, you need to replace them with the ones used in Magento 2. All these actions consume tons of time. However, it is possible to automate them. 

The following article discusses two ways of importing compressed data to Magento 2. Firstly, we shed light on a common approach that slightly simplifies the algorithm described above. Secondly, you will discover an alternative solution that dramatically improves the corresponding admin experience. It not only enables the import of archives to Magento 2 but also supports many more file types and enables the import of third-party data to Magento 2. Below, you will find out how to import ZIP and TAR to Magento 2 with the help of the Improved Import & Export extension.

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How to import data from SAP ASE (Sybase) database to Magento 2

- E-Commerce, Magento 2, Our extensions

Magento 2 SAP ASE Sybase Data Import

What if a vital data update is stored within the SAP Adaptive Server database but you need to transfer it to your Magento 2 website? The default tools built into your e-commerce store are useless if you need to create a direct connection. The same is about most third-party tools. So, how to move the crucial information to your e-commerce store most efficiently? Below, you will find the answer. We describe a common way of importing SAP ASE bases into Magento 2 and then compare it with a more user-friendly approach.

The common way of moving SAP ASE tables into Magento 2 is a complex procedure that consists of several steps. First of all, you need to perform a CSV export from the Sybase SQL server. We describe this process in the dedicated step-by-step guide below. Next, you need to map third-party attributes to Magento 2 records. After that, it is possible to import an SAP ASE table into Magento 2. You will find the pros and cons of this approach below.

As for the easy way of moving Sybase SQL server bases into Magento 2, it is way more straightforward since it involves Improved Import & Export. You provide the connection parameters and configure other aspects of your data transfer. That’s it! Let’s explore each step of both procedures in more detail and compare two approaches side by side.
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Magento 2 Order Export Extensions Comparison (Amasty, Xtento, Wyomind, Commerce Extensions)

- E-Commerce, Magento 2

Magento 2 Order Export Extensions Comparison (Amasty, Xtento, Wyomind, Commerce Extensions)

Chances are, you are going to connect your Magento 2 store to an external platform that works with order data. It can be any service that simplifies the default ecommerce routine or adds some new possibilities. ERPs, CRMs, warehouses, dropshipping systems, or carriers may require this information. Unfortunately, it is hard to provide it unless you use a third-party Magento 2 module. Below, we compare four different Magento 2 order export extensions: Amasty Export Orders, Xtento Order Export, Wyomind Mass Order Export, and Commerce Extensions Import Export Bulk Orders. Besides, you can check our Improved Import Export for Magento 2, which also helps to achieve the same goal and provides dozens of features that are not available with the solutions mentioned above. Continue Reading

How to Import & Export Data from Office 365 Excel Online to Magento 2

- E-Commerce, Magento 2, Our extensions

Magento 2 Import Export Office 365 Excel Online

Do you use Office 365? Perhaps, your e-commerce partners do that? Anyhow, we have some good news for you: it is possible to connect Magento 2 to Office 365 Excel Online directly. By default, Magento 2 doesn’t provide this opportunity. Furthermore, it doesn’t offer support for native Excel files, but we know a reliable solution that enables the data import and export from Office 365 Excel Online in Magento 2.

In the following article, we briefly describe what Microsoft Office 365 Excel is. Consider it a reliable alternative to Google Sheets! After that, you will learn how to import and export data from Office 365 Excel Online into Magento 2. We describe the features of the Magento 2 Office 365 Excel integration and provide a step-by-step guide on how to import data from the popular service into your e-commerce website. In addition, there is a chapter that describes the benefits of this integration. 

The last section of the article is dedicated to the Improved Import & Export extension since it is the foundation of the integration. We describe such features as cron-based automation, mapping, supported file formats, and sources, as well as alternative ways to exchange data between Magento 2 and other systems.
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The Ultimate Guide to the Future of E-Commerce

- E-Commerce, Magento 2, Magento tips & tricks

ecommerce trends; digital sales; online shopping

E-commerce has seen steady growth for years, but after COVID-19 hit the world, online retails faced both new challenges and possibilities in developing their business. As a year after the start of the pandemic passed, the online sales landscape has changed dramatically. The avoidance of face-to-face contacts, store closures, and numerous coronavirus-related restrictions has forever changed customer behavior patterns. While the economy and society are undergoing a crucial shift, e-commerce merchants need to adjust their business strategy according to the new requirements.

Since more consumers turn to online shopping, digital transformation becomes inevitable for sellers who want to keep their business going and meet new customer demands. By adopting the latest technologies, implementing personalization techniques into the marketing strategy, and switching to more efficient supply chain practices, companies can achieve success in the upcoming years. To help you better understand in which direction to move and which activities to focus on, we’ve compiled a list of emerging e-commerce trends that are changing the business environment in 2021 and are expected to stay for the years to come. By understanding the expectations of a modern buyer and taking appropriate strategic actions a few steps ahead, it is possible to turn crisis times into an opportunity and ensure consistent business growth.

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