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"Magento 2 in-depth review"

Exploring Magento 2 Backend: dotdigital Engagement Cloud

- E-Commerce, Magento 2

magento 2 dotdigital engagement cloud

Magento 2 provides a potent built-in tool aimed at professional, personalized communications and in-depth analysis. Meet dotdigital Engagement Cloud gives – a third-party solution that is seamlessly integrated into your e-commerce storefront. In the following article, we shed light on its basic functionality. You can find more admin screens described in this blog post: Magento 2 Commerce In-Depth Review. Also, check what’s the difference between Magento editions and how to close this gap: Magento 2 Editions Compared. Continue Reading

Exploring Magento 2 Backend: Rewards and Loyalty

- E-Commerce, Magento 2

Magento 2 rewards and loyalty

In the following article, we dive deep under the hood of Magento 2 to describe another Commerce-only feature. This time, the blog post below is dedicated to rewards and loyalty tools built into the platform. With the Magento’s reward points system, you can develop and apply flexible programs to drive customer engagement and promote loyalty. The platform offers numerous instruments as well as supports a broad palette of activities to award customers. As a store administrator, you get the ability to control the point exchange rate, balance, and expiration, while clients can redeem points toward purchases. Let’s see how to work with Magento 2 rewards and loyalty instruments. You can find other Magento 2 admin sections explored here: Magento 2 Commerce In-Depth Review. Also, check our review of Commerce-specific features and comparison of Magento 2 editions Continue Reading

Magento 2 Backend Exploration: Gift Registries

- E-Commerce, Magento 2

magento 2 gift registry

With Magento 2, you can provide your customers with the ability to create gift registries for special occasions. As in the case of third-party alternatives that exist for a while, the default tool lets registered buyers invite their friends to buy gift registry items. As a Magento administrator, you can monitor all purchased items and their remaining quantities. Below, we shed light on this tool, describing how to configure it from the backend. You can find more articles exploring Magento 2 admin here: Magento 2 Commerce In-Depth Review. Note that Magento 2 gift registries are available along with other Commerce-specific features. Check our comparison of Magento 2 editions to find the difference between versions of the platform. Continue Reading

Exploring Magento 2 Backend: Visual Merchandiser

- E-Commerce, Magento 2

Magento 2 visual merchandiser

Today, we shed light on a feature that is exclusively available for Magento Commerce users only. Meet the Visual Merchandiser tool for Magento 2. It is a set of instruments developed to position products on a category page faster and more efficiently. You can apply various conditions to determine which items to display and when to show them. Consequently, a static category listing turns into a dynamic selection of products that automatically adjusts to ever-changing circumstances. Let’s see how to work with Magento 2 Visual Merchandiser and what key perks it offers. You can find more sections of the Magento 2 admin described here: Magento 2 Commerce In-Depth Review. Also, check Commerce-specific features and our comparison of Magento 2 editions Continue Reading

Exploring Magento 2 Backend: Advertising Channels

- Magento 2

Magento 2 shopping channels

In the article below, we briefly describe Magento advertising channels as well as direct you to the materials that provide a further understanding of all the tools. Initially, Magento 2 Advertising Channels were designed to simplify and centralize your ad campaign management. However, one of the officially supported instruments is now deprecated, but you still can leverage the remaining one to sync your product catalog, orders, shipments, and store configurations. Increase your revenue by gaining more storefront traffic and transferring sales to new dimensions. More admin chores are described here: Magento 2 Backend In-Depth Review. Continue Reading

Magento 2 Backend Exploration: Dynamic Blocks

- E-Commerce, Magento 2

magento 2 dynamic blocks

Page Builder introduced a new content type for Magento 2 called Banner. However, it is unrelated to the banner functionality everyone got used to. What was previously called “Banner” in the Content menu now became “Dynamic Block.” While we’ve already explored simple blocks, also called CMS or static blocks, it is time to delve into the nature of their more sophisticated counterparts. Let’s see what Magento 2 dynamic blocks are and how to manage them. Continue Reading

Magento 2 Backend Exploration: Customer Segments

- E-Commerce, Magento 2

Magento 2 customer segments

Magento 2 Commerce provides a feature that allows you to display content and promotions to specific customers more precisely. Meet Magento 2 customer segments! This tool leverages such properties as customer address, order history, shopping cart contents, and others to optimize the way you interact with store visitors. You can use targeted segments to implement various marketing initiatives, including shopping cart price rules and banners. Besides, Magento 2 provides the ability to generate corresponding reports. In the following article, we shed light on how the appropriate Magento 2 section looks and what you can do there. Continue Reading

Exploring Magento 2 B2B Features: Shared Catalogs

- E-Commerce, Magento 2

magento 2 shared catalogs

Magento 2 offers lots of features aimed not only at B2C merchants but also to their colleagues who work in the B2B segment. The platform provides the ability to manage shared catalogs with custom pricing on a per-company basis. A master product catalog and two types of shared catalogs with different pricing structures are under your disposal. Below, we explore what Magento 2 shared catalogs are and how to manage them. You can also find out how to import them below. Continue Reading