"magento 2"

Magento 2 XML Integration Guide 2026: How to Import Magento 2 Products from XML Feed & Export Them Back as XML (+Other Entities)

January 14, 2026 - Fire development, Magento 2

illustrative image for the Magento 2 XML Integration Guide with emojis, magento logo, and text on orange background

Working with supplier catalogs, marketplace integrations, or ERP systems often means handling XML data, yet Magento 2 does not fully support it even in 2026. If you need to import products from an XML feed into Magento 2 or perform a Magento export of products to XML, the default platform leaves you with only one option: converting everything to or from CSV files. While this works for basic tasks, it adds extra steps, increases the risk of formatting errors, and slows down your workflow, especially when managing large or frequently updated catalogs.

A better approach is to remove the conversion process entirely. The Improved Import & Export Magento 2 extension allows you to connect directly to XML product feeds, pulling data into your store without manual transformations, and to export your catalog back into XML for seamless integration with external systems. It makes Magento XML product import and export as straightforward as working with CSV, helping you keep your catalog in sync with suppliers, marketplaces, and internal tools.

In this guide, you’ll see how to work with XML in Magento 2 using both the default CSV-based method and the streamlined, conversion-free approach with Improved Import & Export. You’ll learn how to configure the Magento 2 import of products from an XML feed, automate this process, set up Magento XML exports for products and other entities, and avoid the common pitfalls that can cause data errors.

Magento Accounting Integration: How to Connect Magento 2 to Any Accounting Software in 2026

January 14, 2026 - E-Commerce, Magento 2, Our extensions

illustrative image for the Magento Accounting Integration Guide with emojis, magento logo, and text on orange background

Managing a Magento 2 store isn’t only about products and customers — it’s also about keeping finances accurate, taxes compliant, and books balanced. That’s where Magento accounting integration comes in. By connecting your online store with powerful accounting software such as QuickBooks, Xero, FreshBooks, or Sage, you can automate bookkeeping, streamline invoicing, and eliminate error-prone manual entries. Instead of exporting spreadsheets and reconciling numbers by hand, automated accounting for Magento ensures every order, invoice, refund, and tax calculation flows directly into your accounting system in real time. This approach not only saves hours of repetitive work but also gives your finance team instant access to accurate data for reporting and compliance.

In this guide, we’ll explain what Magento store accounting integration is, why it matters for both small retailers and enterprise merchants, and how to connect Magento 2 with leading accounting platforms. You’ll also learn about different integration methods — from ready-made connectors to custom API solutions — and how Firebear’s Improved Import & Export extension simplifies the entire process. Continue Reading

How to Import & Export Newsletter Subscribers in Magento 2: Complete Guide for Bulk Email List Management in 2026

January 14, 2026 - E-Commerce, Magento 2, Our extensions

Managing your Magento 2 newsletter subscribers is a vital part of keeping your email marketing effective and your customer base engaged. Whether you are migrating to a new store, integrating with a CRM, or ensuring your subscriber database stays clean, the ability to move and update this data efficiently is essential. The challenge is that Magento 2 does not provide a native option to import or export newsletter subscribers in bulk, leaving store owners with a slow, manual process that can quickly become a bottleneck.

The Improved Import & Export extension changes this completely. It allows you to transfer your Magento newsletter subscribers seamlessly between platforms, automate recurring updates, and work with multiple file formats such as CSV, XML, or Google Sheets. Instead of manually re-entering data, you can focus on building stronger campaigns, knowing your subscriber list is accurate and up to date.

In this guide, we explore the full process of working with Magento 2 newsletter subscribers, from preparing and importing subscriber data to automating exports and even migrating lists from Magento 1 without losing valuable contacts. Whether you are upgrading your e-commerce store or building a streamlined workflow for your marketing team, you will find everything you need to manage your subscriber list quickly, safely, and without unnecessary effort in 2026.
Continue Reading

The Most Advanced Magento 2 Configurable Product Setup Guide in 2026: From Definition & Creation to Optimization & Import

January 12, 2026 - E-Commerce, Magento 2

a gif image showing how a Magento 2 configurable product works on a product page: the selection of each new color swatch leads to the change of a product image

Magento 2 configurable products are essential building blocks for modern e-commerce stores, especially when you need to offer product variations like size, color, or material under a single parent product. Unlike simple products, configurable products provide a streamlined and user-friendly shopping experience while simplifying catalog management for store owners.

In this comprehensive 2026 guide, we’ll explain what a Magento 2 configurable product is, how it functions within your store, and why it’s a preferred option for merchants managing variant-rich inventories. You’ll learn how to create a configurable product in Magento 2 step by step, including key configuration settings, attribute setup, and product association.

We’ll also walk you through Magento 2 tier price configuration for configurable products, setting default options, and optimizing the frontend display. On top of that, we cover the crucial topic of importing configurable products into Magento 2 — both via built-in tools and using advanced solutions like Firebear’s Improved Import & Export extension for automated and flexible product data transfers.

Whether you’re launching your first configurable product or looking to optimize a large Magento 2 catalog, this guide has you covered with best practices, workarounds, and powerful automation tips.

B2B add-on of Improved Import & Export Extension Change Log

July 28, 2025 - Magento 2, Our extensions

The B2B add-on is an additional module that works with the Improved Import and Export extension for Magento 2. It allows you to import and export Magento 2 Commerce Entities, such as companies, shared catalogs, and improved import and export - Magento 2 extension others.

Add-on Manual | Sample Files

B2B add-on of Improved Import & Export for Magento 2

1.3.8 (released 28.07.2025)

Features:

Added support for Adobe Commerce 2.4.8
Added support for Adobe Commerce B2B 1.5.2
Enabled import of empty values using the __EMPTY__VALUE__ constant
Now sends “assign role” email to customers when importing company roles
Products can now be assigned to shared catalogs during product import via the new shared_catalog column (comma-separated catalog names supported)
Added support for the new company_id column when importing the company structure

E-Commerce Impulse Buys Guide: Boost Your Sales with Effective Strategies and Smart Tools

November 12, 2024 - BigCommerce, Magento 2, Shopify, Shopware

Impulse buys, impulse purchases guide

This guide explores the world of impulse buys, breaking down what they are, why they work, and how to leverage them on major platforms like Magento, Shopify, Shopware, and BigCommerce. By understanding the psychology behind impulse buying — from the thrill of limited-time offers to the comfort of customer reviews — you can build an experience that feels both spontaneous and satisfying for your customers.

Below, we dive into core motivators like scarcity, convenience, and emotional appeal and examine how to tailor these tactics on your platform. You’ll find actionable tips on using cross-sell tools, setting up dynamic pricing strategies, and integrating social proof to drive impulse buys strategically.

Finally, we explore which product categories perform best for impulse purchases, making it easier to target your offerings and drive higher average order values (AOV). Whether you’re a seasoned Magento user or just getting started on Shopify, this guide provides the insights to transform impulse buys from a happy accident into a strategic asset. Continue Reading

Decoding UPC Meaning: Your Ultimate Guide to Universal Product Codes in E-Commerce

October 21, 2024 - E-Commerce, Magento 2, Shopify, Shopware

cover for decoding upc meaning article

Universal Product Codes play a vital role in product identification and inventory management. Below, we explore the fundamentals of the UPC, their importance, and how businesses can leverage them to streamline operations, improve sales accuracy, and scale across global platforms. So, if you are looking for the decoded UPC meaning, you’ve come to the right place.

This guide covers everything from the core components of a UPC — like the Manufacturer Identification Number and Check Digit — to the difference between UPC and other codes such as SKU, GTIN, EAN, and ASIN. You’ll learn how to acquire UPCs, their advantages in inventory and sales management, and why standardizing the identification of your products is crucial for success.

Additionally, we’ll dive into how to effectively implement UPCs on leading e-commerce platforms like Magento, Shopify, and Shopware, ensuring you’re equipped to optimize product listings and inventory tracking across channels.

Whether you’re just starting or looking to expand globally, this comprehensive guide will help you master the essentials of UPC adoption and management for a more efficient and scalable business. And don’t miss our eCommerce glossary of terms to discover other useful insights.

SKU vs UPC: Key Differences in Product Identification for E-Commerce Platforms like Magento, Shopify, and Shopware

October 14, 2024 - E-Commerce, Magento 2, Shopify, Shopware

UPC vs SKU in major e-commerce platforms

In the world of retail and e-commerce, efficient inventory management is essential. Two key tools that businesses use to organize, track, and sell products are SKUs (Stock Keeping Units) and UPCs (Universal Product Codes). While they may seem similar at first glance, SKUs and UPCs serve distinct purposes and are critical for different stages of the product management process. In this guide, we’ll dive into what each identifier does, compare their differences, and explore why understanding SKU vs UPC is crucial for businesses — especially those selling across multiple platforms. Check our eCommerce glossary of terms to discover other useful insights. Continue Reading

What is SKU? Understanding SKU Numbers, Best Practices & Auto SKU Generator Tools in Major E-Commerce Platforms

October 10, 2024 - E-Commerce, Magento 2, Shopify, Shopware

Exploring SKU meinig and generator tools for major e-commerce platforms: magento, shopify, shopware

Picture this: You’re in a giant warehouse, surrounded by thousands of products, from electric toothbrushes to neon green garden gnomes. How do you keep track of them all without losing your mind? Enter the superhero of inventory management: the SKU, or Stock Keeping Unit. What is SKU, you will ask?

SKUs are like the secret code that helps businesses make sense of their chaos, turning a mountain of products into an organized, manageable system.

In this article (you can find more in our e-commerce glossary), we’re diving into the wonderful world of SKUs — what they are, how they work, and why they’re so essential for retail and e-commerce success. We’ll cover everything from the basics of SKU numbers to the nitty-gritty details of generating them on major e-commerce platforms like Magento, Shopify, and Shopware (including automated SKU generator capabilities).

By the end, you’ll understand how mastering SKUs can help your business stay ahead in the increasingly competitive space, and maybe even save you from a few warehouse meltdowns along the way. Let’s get started! Continue Reading

Discovering The True AOV Meaning: The Secret to Growing Your E-Commerce Business Without More Customers

October 8, 2024 - E-Commerce

cover image for discovering the true AOV meaning

Every time a customer clicks “Proceed to Checkout,” a number gets quietly calculated behind the scenes — the Average Order Value (AOV). Think of it as the heartbeat of your online store, pulsing with the rhythm of every purchase. But why should you care about this mysterious metric? Well, AOV is the unsung hero of e-commerce. It tells you exactly how much each customer is spending, on average, in a single transaction.

Still wondering, what is AOV? Simply put, it’s the golden number that reveals how much cash your customers are throwing into their carts before they hit the “Pay Now” button. And, if you’re asking about the true AOV meaning, it’s not just another acronym to toss around in meetings — it’s a powerhouse of a metric that can shape your entire business strategy.

Why is it relevant? Well, e-commerce isn’t just about getting more customers; it’s about getting more out of every customer. A high Average Order Value means more profit from the same traffic. So whether you’re selling sneakers or spaceship parts, understanding and optimizing your AOV could be the difference between “just making it” and running a wildly successful online empire. Ready to dive into how to make this number work for you? Let’s get started! For other useful terms, visit our e-commerce glossary. Continue Reading