Magento 2 Facebook Pixel Extension by Mirasvit: Review & Key Features 

The following review explores Mirasvit’s Magento 2 Facebook Pixel & Conversion API extension. This powerful tool is designed to help store owners maximize their Facebook and Instagram ad campaigns. It lets you add Facebook Pixel to Magento 2. As a result, you can track user behavior, create precise audiences, and optimize your advertising strategy.

In the following sections, we’ll delve into the key features and benefits that make the Magento 2 Facebook Pixel extension a must-have for any online business. We’ll then walk you through the module’s backend, highlighting its user-friendly configuration, and explore its storefront functionality, showing how it works in real-world scenarios. Finally, we’ll share insights from other users on this powerful yet easy-to-use extension.

Get Magento 2 Facebook Pixel Extension by Mirasvit

What is Magento 2 Facebook Pixel Extension by Mirasvit?

The Facebook Pixel Magento 2 extension from Mirasvit is a robust solution for improving ad efficiency across Facebook and Instagram. By gathering user data via Pixel tracking and the Conversion API, this extension enables businesses to create hyper-targeted ad campaigns that drive higher conversion rates.

Right after you install and enable the module, it activates FB Pixel on Magento 2, ensuring that customer actions are accurately recorded across your e-commerce website. The extension can track the following events:

• Add to cart;
• Add to wishlist;
• Begin checkout;
• Purchase;
• Add payment;
• Register customer;
• View content.

Note that the extension relies on Conversions API. It means it tracks events at a server level, catching even offline events.

Key Features

Now, let’s look at the features the module offers. Below, we explain 5 core characteristics of this Meta Pixel integration extension that make it stand out from the rest of similar solutions:

1. Enhanced Audience Insights. The extension provides in-depth data on user interactions, helping you build comprehensive customer profiles. This allows for better targeting, ensuring your ads reach the right people.
2. Conversion Tracking. Track user actions post-ad click, such as purchases or wishlist additions. With FB Pixel for Magento 2, real-time insights allow for continuous optimization of ad strategies.
3. Custom Audience Creation. Segment users based on behavior and create highly targeted ads, whether it’s retargeting cart abandoners or showing products to interested users.
4. Dynamic Ads Optimization. Automatically show relevant products to users based on their interactions with your store, boosting engagement and conversion rates.
5. Facebook Conversions API Support. With privacy measures like ad blockers becoming more common, this Magento 2 Facebook Pixel extension ensures that you continue gathering accurate data at the server level, bypassing browser restrictions.

Essential Benefits

This FB Pixel extension by Mirasvit introduces the following benefits:

• Accurate Audience Targeting. The module collects data on user actions like product views and purchases, helping you refine your audience targeting. The server-level tracking ensures data collection continues even when AdBlock is enabled.
• Optimized Facebook Ads. The detailed insights gathered from user behavior allow for better ad performance. You can optimize each stage of the sales funnel and make sure your marketing dollars are spent effectively.
• Seamless Integration. Adding Pixel to your Magento 2 store is effortless with Mirasvit’s extension. The setup process is quick, requiring no coding skills. Just provide your Pixel ID and connect your Facebook Business account.

Backend Configuration

Is it really so simple to add FB Pixel to Magento 2 with Mirasvit’s extension? Let’s explore the extension’s backend configuration in this brief functionality review.

Before You Begin

You first need to establish a business account on Facebook. Do you have one? Great!

Next, it is necessary to install another module by Mirasvit – Facebook Marketing, you will need to configure it for gathering and analyzing data.

It is important to ensure that your Facebook account has sufficient administrative rights to access the Facebook Ads Manager, as this is necessary for setting up and managing your ads.

It’s not as simple as it might seem, but there’s no need to worry. Mirasvit provides clear, user-friendly documentation and fast support. If you run into any issues during the Magento 2 Facebook Pixel integration, their team is ready to assist you right away.

Is it all? Shall we proceed to the functionality review? No.

Obtain Meta Pixel Code Snippets and Access Token

Now, you need to obtain code snippets to add FB Pixel to Magento 2. Open Facebook Ads Manager, navigate to the “Events Manager” section, and follow the step-by-step instructions provided by Meta. Once the setup is complete, you will receive the following three elements of your integration:

• Pixel ID;
• Pixel code snippet;
• Pixel domain verification code.

And don’t forget to retrieve an access token for the Facebook Conversions API. It is required to enable server-side event tracking for your Magento 2 and Pixel tandem. Again, refer to the Meta documentation.

Add Facebook (Meta) Pixel to Magento 2

After this Magento 2 extension has been installed and all the necessary credentials obtained, proceed to your Magento admin and go to Store > Settings > Configuration > Mirasvit Extensions > Facebook Marketing. Follow these steps to add Facebook Pixel to Magento 2:

1. Set Enable Facebook Pixel to “Yes” – you will turn on the extension.
2. Move to the Facebook Pixel ID field. You need to provide your Pixel ID.
3. Next, paste the Pixel code snippet into the Facebook Pixel Code field.
4. After that, you need to insert the Pixel domain verification code into the corresponding field.
5. Finally, you can enable server-level tracking and reduce the impact of AdBlock. Paste the Conversions API access token in the Access Token field.
6. Don’t forget to save changes when finished. Hit the Save Config button.

Is the Magento 2 Pixel extension ready to work? Not yet!

Mirasvit informs that it may take up to several hours for the module to become fully operational. There may be a slight delay in data appearing in your Facebook Analytics during this period.

Storefront Functionality Review

What about the functionality of the Meta Pixel extension on your storefront?

It’s pretty straightforward. Combined with Facebook Marketing, it records what your customers do, recording their actions. That’s it!

You can also view more detailed information:

This data is then sent to Meta to optimize the delivery of your ads.

What Other People Think About Magento 2 Facebook Pixel Extension

The Mirasvit Magento 2 Facebook Pixel extension holds a 5-star rating based on two reviews. The first review highlights that the module is easy to install but mentions an issue preventing event recording in the Event Manager, which was attributed to a specific store’s configuration. The second review praises the extension as a game-changer for any Magento 2 store, citing its intuitive setup, powerful features, and excellent customer support.

Final Words

Mirasvit’s Magento 2 Facebook Pixel & Conversion API Extension is a robust solution for any e-commerce business looking to enhance its Facebook and Instagram ad strategies. With features like detailed audience insights, conversion tracking, custom audience creation, and dynamic ad optimization, this extension provides everything needed to maximize ad efficiency and improve targeting accuracy.

The straightforward integration process, advanced server-level tracking, and the ability to bypass privacy settings and ad blockers make it an invaluable tool for any Magento 2 store. Despite potential delays in initial data reporting, the extension’s performance and flexibility are worth the investment. With positive feedback from users highlighting ease of use and top-notch support, this FB Pixel extension for Magento 2 is a highly recommended addition to your marketing arsenal.

Equip your Magento 2 store with Facebook Pixel